May
22
One Venerable Ad Trade Association Is Acquiring Another
Posted in: UncategorizedThe Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.
Apr
21
Advertising: Kraft Macaroni and Cheese Enlists Start-Up to Help With Social Media
Posted in: UncategorizedDitto Labs will search photos on Instagram, Tumblr and Twitter for Kraft Macaroni and Cheese products and use that information to develop marketing strategies.
Apr
14
Advertising: Maxwell House, Aiming to Reclaim Coffee Crown, Starts Makeover
Posted in: UncategorizedThe new campaign includes logos, packaging, products, a presence in digital and social media and advertising with the theme, “Say good morning to a good day.”
Mar
31
Campaign Spotlight: Peanuts Come Out of Their Shells by Proclaiming Their ‘Powerful’ Properties
Posted in: UncategorizedA new campaign promotes the power of the peanut, with ads online and in print to remind health-conscious shoppers of the protein and other benefits of peanuts.
     |
Mar
03
Advertising: Chips Ahoy! Campaign Brings Back a Familiar (Chocolate-Chipped) Face
Posted in: UncategorizedMondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.
| |
Dec
31
Social Media as a Megaphone to Pressure the Food Industry
Posted in: UncategorizedParents and advocacy groups are tapping the power of the web to force food companies to reconsider what they put in their products.
| |
Nov
02
Riding the Hashtag in Social Media Marketing
Posted in: UncategorizedGary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.
| |
Oct
21
Campaign Spotlight: Carve the Turkey and Pass the Latkes, as Holidays Converge
Posted in: UncategorizedIn a once-in-a-lifetime occurrence, Thanksgiving and Hanukkah overlap, and marketing tie-ins abound.
| |
Oct
10
Advertising: Snacks for Soccer Stars, and Their Fans
Posted in: UncategorizedMondelez International, the maker of snack foods like Oreo cookies and Trident gum, is signing sponsorship deals with United States soccer teams and players.
| |
Oct
04
Social Networks in a Battle for the Second Screen
Posted in: UncategorizedFacebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.
| |
Oct
02
Groceries Are Cleaning Up in Store-Brand Aisles
Posted in: UncategorizedOver the last three years, sales of store-brand products grew 18.2 percent compared with 7.9 percent for national brands, according to Nielsen.
| |
Sep
30
Campaign Spotlight: By the Light of the Silvery Spoon, Ads Propose Using Coffee as Creamer
Posted in: UncategorizedA Maxwell House International Café campaign aims for a humorous, romantic effect.
| |
Sep
09
Advertising: Campbell Bets on the Wisdom of a Child
Posted in: UncategorizedCampbell’s campaign is meant to remind parents that a bowl of soup is an appealing alternative to fast food and pizza.
| |
Aug
19
Advertising: Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
Posted in: UncategorizedHoping to catch a wave in social media, Kraft is introducing a line of ready-made sauces with a catch line it hopes will resonate with the young.
| |
Jul
07
Advertising: A Wienermobile Road Rally, Mapped Out by Fans on Social Media
Posted in: UncategorizedSocial media services like Facebook, Instagram and Twitter are shifting how brands, like Oscar Mayer, Chevrolet and A.1., use events as promotions.
| |
Jun
26
Advertising: Commercials With a Gay Emphasis Are Moving to Mainstream Media
Posted in: UncategorizedUntil recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
| |
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.