Advertising: Maxwell House, Aiming to Reclaim Coffee Crown, Starts Makeover

The new campaign includes logos, packaging, products, a presence in digital and social media and advertising with the theme, “Say good morning to a good day.”



Advertising: The Jackpot’s Smaller, and the Winners More Relatable

A new campaign from the New York Lottery that promotes its scratch-off games, with prizes that are significant but not in the millions, is showing winners who are not that rich.

    



Some Iranians Seek to Renew an Old Chant

Several hard-line groups have announced plans for a “Down With U.S.A.” conference next month, with an award for the best photograph, poster, video, song or caricature.

    

Advertising: College Fund Tinkers With Its Slogan to Stress Investing in Students

The United Negro College Fund is introducing a campaign with the tagline, “A mind is a terrible thing to waste but a wonderful thing to invest in.”