Hasta La Creative!

Though many independent bookstores have blamed the giant online retailer for their struggles, there are signs of a thaw in tensions in Seattle, as many Amazon employees are buying books in brick-and-mortar shops.

Ikea sent five employees on a home renovation tour, which they are filming for the Web.

Natalie Massenet has already made Net-a-Porter a powerful force in the fashion world. Now, with a new, high-profile post and a print magazine on the way, she is charting a new course.

A beloved magazine returns from the dead (again). And this time it’s all about commerce.

Some brands pass on conventional advertising like commercials or print ads to stand out and to motivate consumers to become customers.

Having a bookstore in your neighborhood, as opposed to one that is bookmarked on your browser, is an invitation.

Target joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.

Tying an executive’s personality to his or her business can be highly successful until the executive ages, leaves, dies or gets into trouble.

Companies like Procter & Gamble are promoting their value by introducing less expensive alternatives to their premium products to court cost-conscious shoppers.

Dan Bartlett, a former adviser to President George W. Bush, will succeed Leslie Dach, a former Clinton White House staff member, as executive vice president for corporate affairs.