General Mills CMO Mark Addicks Is Retiring


General Mills Chief Marketing Officer and Senior VP Mark Addicks, one of the longest-tenured CMOs in the food industry, will retire in 2015, ending a 26-year career at the packaged food giant, the company announced Tuesday. He will be replaced by Ann Simonds, currently president of General Mills’ baking products division.

Mr. Addicks joined General Mills in 1988, was promoted to VP of marketing communications in 2000, and took the CMO role in 2004, adding senior VP to his title in 2007.

In a statement, General Mills said Mr. Addicks “had previously informed the company of his plans” and “will work to transition responsibilities to [Ms.] Simonds over a period of several months, beginning Nov. 1.”

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KPN – iPhone 6 pocket tailor avoids #bendgate – (2014) :60 (The Netherlands)

KPN - iPhone 6 pocket tailor avoids #bendgate - (2014) :60 (The Netherlands)

KPN doesn’t want iPhone 6 fans to worry, so they sent a mobile tailor out to greet them in the line for the new iPhone.

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Miniature Paintings Project

« Postcards for Ants » est un projet d’illustrations miniatures mené par Lorraine Loot, tout au long de l’année. Chaque jour de l’année 2013 depuis le 1er Janvier, cette artiste, basée à Cape Town, a réalisé un petit dessin très détaillé avec de la peinture et des crayons. Une longue oeuvre pleine de délicatesse marquant chaque jour d’une image et d’une carte postale.

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Grumpy Cat Disney Princesses – DeviantArt User Tsaoshin Mashes Fairytale Characters with a Cat Meme (GALLERY)

(TrendHunter.com) The Internet has produced a lot of random things, but the Grumpy Cat Disney Princess series has got to be one of the strangest ones yet. It is a hilarious mash-up of iconic Disney characters and the…

New Sitcom Tries Old Form: Laughs Allowed

A new show, “Mulaney,” on Fox, goes against the grain for network TV by using the traditional multicamera comedy format, shot on a stage with a studio audience.



Theater Chains Push Back Against Netflix Plan for ‘Crouching Tiger’ Sequel

Regal Cinemas and Cinemark said Tuesday that they would not screen the sequel, which will debut simultaneously on Netflix and on some Imax screens.



Staffing Cuts at DDB Chicago

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We don’t have much in the way of specific details, but we can confirm a tip we received this afternoon: a round of layoffs occurred at DDB Chicago today.

We hear that 2-3 percent of the agency’s Windy City workforce received the equivalent of the “pink slip” this afternoon; given the size of DDB’s Chicago office, that puts the total on the low end of the 15-30 employee range.

There’s no word on which departments were hardest hit, but we do have some clues: the unfortunate changes came about due to two large clients, and the news does not come as a complete surprise in either case.

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New Career Opportunities Daily: The best jobs in media.

Cheerios: The Cheerios Effect – Melody & Parag's Story

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero
Published: September 2014

GE: Enhance your lighting

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars, Greg Hahn
Executive Creative Director: Michael Aimette
Associate Creative Director / Art Director: Anne Lac
Associate Creative Director / Copywriter: Judd Counsell
Group Executive Producer: Anthony Nelson
Senior Integrated Content Producer: Darbi Fretwell
BBDO Music Producer: Rani Vaz
Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Manager: Gabriela Benitez
Account Manager: Sam White
Assistant Account Executive: David Slifer
Production Company: PrettyBird
Director: Tim and Eric
Director of Photography: Andrew Wheeler
Line Producer: Hillary Calhoun
Post Production Company: Prettybird
Editor: Kyle Brown
Assistant Editor: Joe Carugati
Executive Producer: Kerstin Emhoff
Producer: Karl Reid
Visual Effects & Animations: Makana Sylva
Additional Visual Effects: Skulley VFX
Music/Sound Design: Beacon Street
Mix House: Heard City
Mixer: Cory Melious
Graphic Designer: Anthony Madlangbayan
Telecine: Company 3
Colorist: Tom Poole

Cheerios: The Cheerios Effect – Laura & Riley's Story

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero
Published: September 2014

Cheerios: The Cheerios Effect – André, Jonathan & Raphaëlle’s Story

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero
Published: September 2014

Cheerios: The Cheerios Effect

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero
Published: September 2014

Cheerios: The Cheerios Effect – Annie & Lisa's Story

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero
Published: September 2014

Temporary Fantasy Tattoos – SeventhSkin's Temporary Game of Thrones Tattoos Brand You as a Stark (GALLERY)

(TrendHunter.com) Rather than getting inked with considerably sized Game of Thrones tattoos, Etsy user SeventhSkin has a number of stunning tattoo designs that help fans of the show express their adoration for the…

Heinz Tomato Ketchup: Bring Food to Life

Advertising Agency: AMV BBDO, London, UK
Copywriter: Martin Loraine
Art Director: Steve Jones
Agency Account Man: Sam LeCoeur, Nick Andrew, Will Harvey
TV Producer: Paul Goodwin
Assistant producer: Claire Toms
Media Agency: OMD
Production Company: Outsider
Director: Dom & Nic
Production Co. Producer: John Madsen
Post-production Company: MPC
Audio Post-production: Wave

NBA Reaches Out to Agencies for Creative Work


The National Basketball Association is beginning a review for its creative business.

The process is in the early stages and is being overseen by Hasan & Co., according to people familiar with the matter. Omnicom’s Goodby Silverstein & Partners has been the NBA’s agency of record since 2007, though the shop has worked with the association for more than 20 years. It’s not clear if the review will result in another agency of record relationship or whether the association will move to soliciting work on project basis.

The move comes less than three months after Pam El was named the NBA’s new chief marketing officer. Previously she had been at State Farm for 11 years, most recently as exec VP-marketing.

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Lacoste – L!VE a pop-up story – (2014) 2:00 (Belgium)

Lacoste - L!VE a pop-up story - (2014) 2:00 (Belgium)

Using a skillfully executed pop-up book, Lacoste L!VE makes their scent seem both chill, playful, mesmerizing and really cool because that’s what these unboring two minutes are.

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Mercedes – Road To Ruin – (2014) :60 (USA)

Mercedes - Road To Ruin - (2014) :60 (USA)

This is not your ordinary commute seen in Mercedes “Road to Ruin,” a post-apocalyptic take by Merkley and Partners, B-Reel director Jeffrey Plansker and The Mill.

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Never fear, the BEER app is here – first YO! clone asks "beer!?"

I have a feeling that Beer?! will be a very popular app among us adgrunts. With a quick tap-tap you invite all the friends you care to drink with out for a beer. When emojis simply won’t do! Amazing, isn’t it, we’ve actually gotten so lazy in our social life that we want a quick tap-tap to ask friends out for a . The mind boggles. Whatever mindblowing forward-thinking futuristic app-solution will we think of next?

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Why Doritos Always Has a Backup Plan for Crash the Super Bowl


For the last nine years, Doritos has invited anyone and everyone to create an ad and “Crash the Super Bowl.”

The contest has garnered millions of responses over the years, and the Frito Lay brand has dangled all kinds of prizes — the chance to work on the fourth “Transformers” movie, trips to the big game and plenty of cold, hard cash. The winners of the contest have gone on to start production companies, create board games and work on major movies. For the 2015 contest, the winner is being promised a “dream job” at Universal Pictures.

“You’re talking about people who were looking for that opportunity to create the next big things in their lives, and Doritos gave them that opportunity,” said Ann Mukherjee, senior VP-CMO for Frito Lay North America. A 2013 winner was supposed to work with the “Transformers” movie for a couple of days, she recalled. “Michael Bay loved him so much he took him to Hong Kong with him,” she said. Now the winner is working with Mr. Bay on other projects.

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