Hoping to catch a wave in social media, Kraft is introducing a line of ready-made sauces with a catch line it hopes will resonate with the young.
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The contest, the Cabin Pressure Cook-Off, will feature four chefs cited by Food & Wine as “best new chefs.”
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The identity of @ruthbourdain, a Twitter avatar created to poke fun at the pretensions of the culinary elite, is revealed.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
