Sesame Street’s Famous Fuzzy Residents Star in Kid-Friendly PSAs About COVID-19

Instead of teaching young children how to brush their teeth with the help of snazzy beats and celebrity pals, Elmo’s popular “Brushy Brush” tune has gotten a lyrical update to reflect the new realities of the coronavirus pandemic. Elmo dropped a COVID-19 remix of “Washy Wash” with some of Sesame Street’s other beloved Muppets in…

With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging…

Several of Spring’s Biggest Cable Series Delayed Due to COVID-19

Over the past several weeks, the coronavirus pandemic has sent shockwaves through the television industry, shutting down almost all production and leaving advertisers scrambling as almost all major sporting events were canceled. While cable networks that don’t broadcast sports were excluded from the initial round of coronavirus-related ad sales frenzy, they are now dealing with…

Cirque du Soleil disponibiliza espetáculos online para animar a quarentena

A pandemia do novo coronavírus tem feito com que diversas empresas e marcas encontrem formas de incentivar seus consumidores a ficar em casa durante um tempo. Recentemente a Apple disponibilizou grátis e por 90 dias seu software de edição de áudio e vídeo, o Final Cut Pro X, enquanto no Reino Unido o Burger King …

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This Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom Gathering

One of the byproducts of the coronavirus pandemic is a mass movement to work from home. Videoconferences have become the norm for most workplaces, yet there are ways to inject a bit of happiness into an otherwise bleak crisis. As Zoom becomes the preferred home for workplace meetings, many groups are staying on the platform…

NHL Continues Rolling Out Social Initiatives to Keep Fans Busy During Covid-19 Suspension

The National Hockey League came up with two more new ways to keep its fans entertained via its social platforms while its season remains on ice due to the coronavirus pandemic. Voting is now open for the Greatest Moments of the 2019-20 NHL Season … So Far, a daily, bracket-style interactive format that lets fans…

Adweek Together: This Nation Is Now Flattening the Curve

Despite more than 9,600 reported cases of COVID-19, the Republic of South Korea has managed to begin flattening the curve–meaning that a region has finally slowed the progress of the coronavirus. March 8 was a turning point for the country: Though infections were still increasing, the rate of new cases has begun leveling off. How…

Burger King Is Advertising a ‘Quarantine Whopper’ You Can Make at Home

Advertising in the quarantine era is no simple task. Many companies are simply closed for business, meaning there’s not much to advertise anyway. And those that do still have things to promote have to walk a delicate line of sensitivity, with tremendous brand risk for those who botch their messaging during these unprecedented times. Burger…

The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised. “I definitely screenshot it and dropped it into my group chats,” Nierman said. Her friends and family, on the other hand,…

Many Media Companies Now Reeling from Sudden Loss of Advertising Revenue

Earlier this year, when the Oracle of Omaha said that newspapers are toast, he wasn’t kidding. “They’re going to disappear,” the Oracle said. He didn’t know that COVID-9 was about to make a bad situation much worse, but he did know that the industry was hanging by the thinnest of threads. In the United States, […]

The post Many Media Companies Now Reeling from Sudden Loss of Advertising Revenue appeared first on Adpulp.

Havas New York Makes Wellness Part of the Work-From-Home Routine for Everyone

As people everywhere do their best to navigate the necessity of working remotely, the New York offices of Havas has built up a series of programming to help keep creatives–and anyone else who’d like to join in–growing mentally and spiritually. Recently made widely available, Havas New York’s Creative Consciousness initiative is an evolution of programming…

Facebook Pledges Another $100 Million to Support the News Industry

Facebook said Monday that it will invest $100 million to help support the news industry during the coronavirus pandemic: $25 million in emergency grant funding for local news via its Facebook Journalism Project, and $75 million in additional market spending to help move money to news organizations globally. Vice president of global news partnerships Campbell…

Quantum: In Search of the Invisible

The inner levels of matter and energy follow rules and patterns so different from the ones we’re used to that they defy our mental schemes. Over the past few decades, quantum physics has been exploring how these fundamental particles operate everything in the universe. Their influence is hiding inside both the very mundane and the very extraordinary. Quantum physics is behind your morning toast apparently but it is also behind transistors, laser technology, GPS, cryptography, atomic clocks, MRI and many of the technological advances of recent years.


Semiconductor, The View from Nowhere, 2018


Lea Porsager, CØSMIC STRIKE, 2018. Photo by Caroline Lessire

What makes quantum physics so mind-boggling, however, is the way it mocks not only our trust in what we’ve always known about the world but also our capacity for imagination. Quantum physics tells you that a phenomenon can occur at the same time in two time-spaces. Or that the world we live in might very well be a vast hologram. A number of philosophical questions inevitably emerge from the new paradigms it brings about. Questions about the nature of reality, the importance of speculation in science, the limits to what humans can comprehend, etc.


iMAL entrance on Quai des Charbonnages / Koolmijnenkaai in Brussels. Photo by Caroline Lessire

iMAL, the centre for digital cultures and technology in Brussels, has re-opened a couple of weeks ago with a spectacular art exhibition that explores the world of quantum physics. I’m sure you can guess the bad news: iMAL is closed until further notice. Keep an eye on their social media though, it is not only a space where creative minds from all over the world like to meet but also, because of its location in the infamous neighbourhood of Molenbeek, a cultural centre which programme will also address the inquisitiveness of local communities who tend to be left out of the cultural offers.


Suzanne Treister, The Holographic Universe Theory of Art History (THUTOAH), 2018. Photo by Caroline Lessire

I was lucky enough to be in Brussels for the opening weekend of Quantum: In Search of the Invisible. The international project, curated by Mónica Bello, Head of Arts at CERN, and José-Carlos Mariátegui, scientist, writer and curator, presents ten projects by artists who have spent time at CERN discussing with engineers and particle physicists.

The show is visually stunning. The installations and videos exhibited might be anchored in robust science but they are also able to speak to human imagination and sense of wonder. Here are some of my favourite:


Suzanne Treister, The Holographic Universe Theory of Art History (THUTOAH), 2018. Photo by Caroline Lessire


Suzanne Treister, The Holographic Universe Theory of Art History (THUTOAH), 2018. Photo by Caroline Lessire

No one in the world looks at technology the way Suzanne Treister does. At first sight, the way her work The Holographic Universe Theory of Art History (THUTOAH) approaches quantum physics is a bit puzzling and bizarre but it turns out to be grounded in genuine scientific debates. I had never heard of the holographic principle and the theory that our universe could be a vast, two-dimensional hologram.

Treister uses the theory to hypothesises that artists, every since they started painting in caves, may have been unconsciously attempting to describe the holographic nature of the universe.

The Holographic Universe Theory of Art History (THUTOAH) bombards our retinas with over 25,000 chronological images (25 per second) of works of art created by humanity. The video treats images like electrons and protons in a particle accelerator and plays with our brain’s capacity to process images. A series of watercolours and a soundtrack of interviews with CERN particle physicists accompany the video and further explain the holographic universe principle.

Diann Bauer, Scalar Oscillation, 2018


Diann Bauer (in collaboration with composer Seth Ayyaz), Scalar Oscillation, 2018. Photo by Caroline Lessire


Diann Bauer, Scalar Oscillation (in collaboration with composer Seth Ayyaz), 2018. Photo by Caroline Lessire

Time doesn’t really exist. A crash course by Carlo Rovelli

Time as it functions in physics is different from the temporality we experience. The reason why the distinction is important is that our most advanced systems operate on time scales that our human physiology can’t comprehend.

Through an hypnotising avalanche of text, graphics and sound, Scalar Oscillation overloads our senses and pushes our capacity to absorb and process information.

The script for Diann Bauer‘s video is partly based on physicist Carlo Rovelli’s book The Order of Time. The video makes the claim that even the most stable of objects, when observed from non-human scales are processes rather than things. It is science that defies our most basic human experience.


James Bridle, A State of Sin, 2018. Photo by Caroline Lessire


James Bridle, A State of Sin, 2018. Photo by Caroline Lessire

A State of Sin looks at mathematical randomness, a concept critical to many processes from gambling to cryptography. Randomness, however, cannot be computed, it must be acquired from the world. That’s exactly what the robots in the installation do.

The 8 random number generators on tripods look like little robots. Each of them uses a different sensor to sample randomness from the environment: level of moisture, sound, light, etc. They then generate random numbers from their reading. A nearby screen displays in real time the data captured.

The work cleverly demonstrates how much computational practices are dependent on the chaos of the world. Just like art. Just like the kind of creative thinking that underlies the work of engineers and particle physicists.


Yunchul Kim, Cascade, 2018. Photo by Caroline Lessire


Yunchul Kim, Cascade, 2018. Photo by Caroline Lessire


Yunchul Kim, Cascade, 2018. Photo by Caroline Lessire

Yunchul Kim very briefly describing Cascade, 2018

Cascade explores matter by capturing the pattern of muons. Muons are everywhere. These subatomic particles, much heavier than the electron, shower Earth from all angles and can pass through hundreds of metres of solid material before they are absorbed.

When muons are detected by Cascade’s handmade detector, a signal is sent to a chandelier-like structure, a light and connected pumps are activated and a fluid can be seen traveling through the transparent tubes of the sculpture, making sub-atomic activities visible. It’s slow, subtle and it requires a little bit of faith in what you think you’re seeing.


Juan Cortés, Supralunar, 2018. Photo by Caroline Lessire


Juan Cortés, Supralunar, 2018. Photo by Caroline Lessire

Astronomer Vera Rubin changed the way we think of the universe by advancing that galaxies are mostly dark matter. Dark matter, a “material” that does not emit light nor energy, is thought to account for approximately 85% of all matter in the universe.

Supralunar consists of a series of electromechanical gears in motion that renders physiologically perceptible the patterns in astronomical data from which Rubin and other scientists have inferred the existence of dark matter.

More works and images from Quantum:


Julieta Aranda, Stealing One’s own Corpse (an alternative set of footholds for an ascent into the dark) – PART 3, 2018. Photo by Caroline Lessire


Julieta Aranda, Stealing One’s own Corpse (an alternative set of footholds for an ascent into the dark) – PART 3, 2018. Photo by Caroline Lessire


Exhibition view of Quantum: In Search of the Invisible. Photo by Caroline Lessire


Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire


Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire


Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire


Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire


Inside iMAL. Photo by Caroline Lessire


Exhibition view of Quantum: In Search of the Invisible. Photo by Caroline Lessire


Exhibition view of Quantum: In Search of the Invisible. Photo by Caroline Lessire

Quantum: In Search of the Invisible, curated by Mónica Bello, Head of Arts at CERN, and José-Carlos Mariátegui, scientist, writer and curator, will hopefully reopen very soon at iMAL in Brussels.

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Top 100 Fashion Trends in April – From Stereotype-Breaching Fashion to Hand Washing-Themed Clothes (TOPLIST)

(TrendHunter.com) This expansive list of April 2020 fashion trends feature designs that draw inspirations from a variety of different angles whilst also staying true to the transitioning weather conditions. As Spring…

Creating an Advertising World That My 17-Year-Old Self Would Want to See

As I reflect on generational equality, the theme of 2020’s International Women’s Day–which, in my opinion, deserves far more space than a day or even a month–my mind goes back to the recent debate as to whether this year’s Super Bowl halftime show was objectifying or empowering. Despite positive momentum on the gender equality front…

Até agora, “Sex Education” é a série mais popular entre brasileiros em 2020

A SEMrush apurou quais foram as séries mais pesquisadas pelos brasileiros na internet nem 2020, especialmente agora que o país vive grandes adaptações graças ao isolamento social aplicado para evitar a propagação da pandemia de COVID-19. O resultado mostrou que “Sex Education” é a série que mais bombou nas pesquisas até agora com base em dados de …

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Chico Bento se junta à WWF-Brasil em ação da “Hora do Planeta”

Chico Bento, um dos personagens mais carismáticos da “Turma da Mônica” foi o escolhido pela MSP para unir forças ao WWF-Brasil (World Wide Fund for Nature) em apoio à “Hora do Planeta”. Já conhecido como embaixador da proteção das nascentes do Pantanal, desde 2014 o personagem é um importante aliado da organização na conscientização sobre …

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Burger King altera fachada de unidades no Reino Unido para pedir a público que fique em casa

Na esteira da Coca-Cola e (por um momento) do McDonald’s, o Burger King promoveu em sua rede uma nova ação cujo foco é reforçar o distanciamento social. No caso da marca de fast food, a manobra foi realizada no Reino Unido, onde diversas lanchonetes da empresa desde a última sexta (27) mantém uma fachada diferente …

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Black people targeted / Tellement identique que ça troue le C**?

THE ORIGINAL?
G.E.R – Racism awareness – 2018
“Racism hides in the smallest of details
The homicide rate in brazil is 71.4% higher
among black people”  
Agency : Sides (Brazil)
LESS ORIGINAL
Coalizão Negra P-D Racism Awareness – 2020
“75,5% of the people murdered in Brazil
are black”
Source : Adsoftheworld
Agency : Wunderman Thompson (Brazil)

Here’s Some Good News in the Coronavirus Crisis: Agencies are Still Hiring

Though The One Club is known for its awards programs, show and Creative Week, it underscores the core mission of the nonprofit by giving support to the people in advertising. “If there’s anything that we can do to help, we will do it,” said Kevin Swanepoel, CEO, One Club. As the agency community gets to…