Dismal power of social media for brands

New research suggests just 6% of shoppers make purchases through social media campaigns, with just 9% actively following brands, and 37% saying brand presence on social media was pointless.

Deutscher Tierschutz Bund e.V.: Animals Suffer Like We Do

Advertising Agency: Frese & Wolff, Oldenburg, Germany
Creative Director: Uwe Linthe, Ingo Steuber
Art Director: Thorsten Abeln
Graphic Designer: Alexander Wille
Photographer: Tim Thiel
Producer: Christof Schröter

Advertising billboard fishing with Eyesaw

Really great hack of an outdoor billboard by a street artist.


Street Artist: Eyesaw

via @twenycent

Cerveza del Cura: Saint, Lifeguard

“Beer prayer before the appearance of Saint Priest. There comes your time. In your hands we commend. All powerful we give you our souls. Do not forsake me now. I know I’ve taken many beers “Cerveza Cure”. Oh Saint Priest give me a soft headache. Let the sun shine late. Oh Holy, sorry for beers taken as well for coming beers. Cerveza del Cura. Confessed to find us.”

“Beer prayer to St. Lifeguard. Blessed are you among all women. Rather holy and not. Always willing to sacrifice for the ugliest. Blessed be your ability to pick up the fall that has taken too many beers “Cerveza del Cura”. Thy will be done when others have lost all shame.In your hands are the keys to every car and other things. Cerveza del Cura. Confessed to find us.”

Advertising Agency: Inbrax, Chile
Executive Creative Director: Pancho González
Creative Director: Gonzalo Bravo, Pancho González
Copywriter: Pancho González
Art Director / Illustrator: Gonzalo Bravo
Account Director: Carolina Pinheiro

TripAdvisor names chief marketing officer

TripAdvisor, the customer review travel site, has appointed Hotwire marketing executive Barbara Messing as its chief marketing officer.

Does British Airways still value brand-led marketing?

BA’s marketer ‘churn’ may be a symptom of deeper malaise, writes Loulla-Mae Eleftheriou-Smith.

DIESEL : Tears of Joy, by Happy Creative Services

Happy Creative Services, Bangalore, India.
Designer: Pradeep Kumar
Creative Directors: Praveen Das, Kartik Iyer
Client: Diesel Fashion India Reliance Pvt. Ltd
Copywriters: Gopi Krishnan M
Account Manager: Ravi
Retoucher: Rama krishna
Illustration: Rishidev

Levi’s Square Cut Jeans: Soundwash

We created a multidimensional and interactive experience combining music and self expression in a unique way. We invited people to wash their Levi’s Square Cut jeans in sound in a special Sound Wash Machine in the Levi’s Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash laundry mixes. The idea extended across packaging, a Laundromat, online and mobile.

Advertising Agency: TBWA\TEQUILA, Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director/ Art director: Ken Hui
Senior Copywriter: Mike Wu
Art Director: Jacqueline Hung
Producer: Daisy Chan
Director: Kevin Lei @ Fat Ball Slim
Digital Creative Director: Betty Ho
Production company: A Sound Device Company
Editor: Kevin Lei @ Fat Ball Slim
Photographer: Ricky Wong @ Redtangle Workshop
Photographer: Timon Wehrli @ Reddog Studio
Retoucher: Reddog Studio
Senior Digital Art Director: Liou Ming
Typographer: Joe Lee, Ken Hui, Jacqueline Hung
Flash Designer: Tony Mak, Victor Norgren, Lui Yuen Yi

Deadline 2 : Sticking Close to You

Continuation of Deadline stop motion in 2009, this time sticky note stop motion develop to outdoors, and travel 11 cities around the world in 40 days by 2 people.

Director: Bang-Yao Liu
Photographer: Wei-Chieh Tseng
Music: Fran Chen

Book sprinting in Pittsburgh


Right now i’m wrapped up inside a Book Sprint, a one week-long collective authoring of a book. Our A/S/T Book Sprint explores the work of contemporary artists who are working at the intersection of art/science/technology, with a focus on the recent shift from artist/inventor dependent on industry or academy (as embodied by pioneering programs from the 1960s such as Art and Technology at LACMA and Experiments in Art & Technology), to independent agent (artists conducting scientific research or technological experiments outside the framework and discourse of an institution) continue

Lee ‘Never Wasted’ Shopping Bag : By Happy Creative Services

Background for ‘Never Wasted’ Shopping Bag:

With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.

Work done by: Happy Creative Services, Bangalore, India.
Designer: Viduthalai Raj
Art Director: Viduthalai Raj
Creative Directors: Praveen Das, Kartik Iyer
Client: Lee – VF Arvind Mills Pvt. Ltd.
Copywriters: Athul CT, Viduthalai Raj
Sr. Client Relationship: Neelima Kariappa
Retoucher: Rama krishna
Illustration: Vinayachandran T

Mercedes-Benz: 20% less

“The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.”

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer, Lukas Grossebner

SummerVille Resort: Umbrella

“Summer the whole year.”

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Marcelo Maciel
Copywriters: Rafael Nântua, Igor Moura

The Pattex Crane

The extreme sticking power of Pattex powerglue, demonstrated in a new and exciting way.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Graphic Designer: Fabian Halder

Piccadilly Circus lights open to new brand as Sanyo exits

One of the world’s most iconic advertising sites is going up for grabs after Japanese electronics brand Sanyo called time after 33 years at London’s Piccadilly Circus.

1 million likes on Facebook = 1 million hugs by Heineken

The beer brand Heineken has decided to return the love they have received through the 1 million likes they get on facebook by sending dozen of babes in the street giving free hugs.

Advertiser: Heineken

Europcar: Crush hour

Advertising agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creatives: Emmanuel Bougneres, Benjamin Dessagne
TV Producer: Antoine Bagot
Head of digital and branded content: Frederic Levron
Director: Gustav Johansson
Production company: Moonwalk
Post production: Nightshift
Music production: Studios Appollo

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi

LAV: Tiger

“The show mustn’t go on. Support animal-free circuses.”

Advertising Agency: cOOkies adv, Milan, Italy
Creative Directors: Francesca Mudanò, Alba Ronchi
Art Directors: Alina Piccolotti, Andrea Di Castri
Copywriter: Massimo Guastini
Post-production: Illusion
Published: November 2010

Sainsbury’s introduces in-store Energy Centres

Sainsbury’s is to roll out branded Energy Centres within its bigger supermarkets, as part of a drive to bolster its sustain-ability credentials.