Campaign Spotlight: Peanuts Come Out of Their Shells by Proclaiming Their ‘Powerful’ Properties

A new campaign promotes the power of the peanut, with ads online and in print to remind health-conscious shoppers of the protein and other benefits of peanuts.

    



‘Biggest Loser: Australia’ Trainer Brings Weight-Loss Program to U.S.

The race to make Ms. Bridges a U.S. fitness brand.

    



Advertising: A Media Services Agency Rides the Health and Wellness Wave

Horizon Media is starting a unit to plan and buy all kinds of media for health and wellness companies.

    



Advertising: Weight Watchers Online Teams Up With Ana Gasteyer

After Weight Watchers’ social media team discovered the comedian Ana Gasteyer’s Twitter messages about the program, the company asked her to appear in a campaign.