Meta Sets Conversations Virtual Event Dedicated to Its Messaging Platforms

Conversations, a new virtual event from Meta dedicated to businesses, developers and partners interested in building better and faster experiences on the most popular messaging platforms, will take place Thursday, May 19. WhatsApp chief operating officer Matthew Idema said in a blog post Thursday that more than 1 billion users across Instagram DM, Messenger and…

TheScore Hilariously Helps Distracted Sports Fans ‘Get Into Bet Mode’ in New Ad

Online sports betting has exploded in popularity in recent years. As these mobile apps become available in more regions, sports fans may be battling some game day distractions while placing bets on their favorite teams. To help fans cut out distractions, Canada’s leader in digital sports media, theScore, has launched its “Get Into Bet Mode”…

Majority names Brandon Butler chief content officer

Shaquille O’Neal’s Atlanta-based diversity-led agency expands leadership bench with former Dagger exec who led culture channel Butter.ATL.

Pinterest Celebrates International Transgender Day of Visibility

Pinterest is honoring International Transgender Day of Visibility Thursday with actions including highlighting trans creators, sharing data about related searches on its platform and supporting trans-led and trans-focused organizations. The company said in a blog post Thursday, “Pinterest is where anyone can freely discover how to create a life they love, and that includes our…

Agencies Can Wipe the Slate Clean for the Formerly Incarcerated to Fulfill DEI Promises

For all the pledges we saw in 2020, we’ve seen little real action. Even while they complain of a “war for talent,” agencies aren’t doing enough to change how they recruit and promote talent. As a rule, agencies are ignoring a large, cross-cultural population full of talented individuals who would help inject fresh perspectives into…

How the industry is recognizing International Transgender Day of Visibility

Efforts include name changes, talks, influencer pushes and more.

Noah media group drives world sales on ‘stewart’



London: March 31 2022: Multi-award-winning UK production and distribution company Noah Media Group today announced that they have secured World Sales

Vizio introduces new ad format that brings viewers from TV to streaming

Fox will be the first partner of ‘jump ads.’ 

Tom Ford and Lonely Whale Announce Finalists in Alternative Plastic Innovation Contest

Thin-film plastic bags are used to wrap food, furniture and apparel and are then discarded, often contributing to the huge amount of plastic that winds up in the ocean each year where it endangers animals and enters our food system. Fashion designer Tom Ford and Lonely Whale, a nonprofit focused on keeping plastic out of…

UNAIDS: Unbox Me

n the lead-up to the International Transgender Day of Visibility on March 31, UNAIDS and FCB have partnered to launch “Unbox Me,” an initiative aimed at raising awareness for the rights of transgender children by empowering them to stop hiding their identities and embrace their true selves. Part of the #SeeMeAsIAm campaign, “Unbox Me” is the latest collaborative effort from UNAIDS and FCB, whose ongoing partnership also included “The Mirror” in 2021.

“Unbox Me” is a creative exploration of the theme of secrecy and hiding, and the campaign aims to spotlight the struggles of transgender children, like their being closeted and their discomfort with their assigned gender, many as early as the age of two.

Video of ‘Unbox Me’ and let me tell you who I am

Drift, Wait and Obey—It Worked for Kipling, It Can Work for You

“When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey.” -Rudyard Kipling It’s Thursday and I’d like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks […]

The post Drift, Wait and Obey—It Worked for Kipling, It Can Work for You appeared first on Adpulp.

4 steps to proactively transform healthcare marketing

Healthcare marketing depends on the interconnections between various data points, understanding how they all relate and connect to the buying decision.

Chris Licht Famously Turned Around Colbert’s Late Show. What Will It Take to Save CNN?

CNN is running out of time to diversify away from cable news, its unsustainable moneymaker. And when Chris Licht becomes president of CNN this May, he will have difficult decisions to make. CNN’s parent company, WarnerMedia, is merging with Discovery this spring. David Zaslav, who will soon lead Warner Bros. Discovery, knows that CNN is…

Fat CEO Salaries Tick People Off. So Why Isn’t Executive Pay a Marketing Liability?

Those of us old enough to remember the financial meltdown of 2008 might also recall the final, disgraceful chapter of it. It wasn’t just that 9 million people lost their jobs; it was that the financial institutions that had traded all those securities based on subprime mortgages–and then been bailed out by the federal government–proceeded…

Tailored Brands CBO Reveals First-ever Inclusive Campaign for Men’s Wearhouse

Matt Repicky loves fashion, design, and creativity, so it should come as no surprise to anyone when he was tapped recently to lead brand marketing for Tailored Brands–parent company to reputable menswear retailers Men’s Wearhouse, Jos. A. Bank and more. Following Matt’s social media presence, his sense of style and passion for fashion is contagious….

Fuse Media Debuting 2 New FAST Channels in Streaming-Centric Upfront Push

In its second upfront since becoming a Latino-owned and managed company, Fuse Media is expanding the content it delivers to young, Latinx and multicultural viewers. Ahead of its 2021 upfront presentation, Fuse Media unveiled a new streaming division favoring cord-cutters. For this year’s upfront pitch, the company is doubling down on its streaming push, with…

Adam Devine Wants to Get You High—or Not—With His New Cann Drinks

Adam Devine has starred alongside a bevy of Hollywood heavy hitters, from Anna Kendrick and Rebel Wilson in the blockbuster Pitch Perfect films to John Goodman and Danny McBride on the lauded HBO comedy The Righteous Gemstones. Next up for the actor, who also calls himself a “fit-fluencer and beverage entrepreneur,” is a bit of…

Sorrell’s S4 Capital again postpones annual results release, shares plunge

It’s the second time the digital advertising firm has postponed the release of its 2021 financial report.

People Want Brands to Take Action on Russia-Ukraine War, but Not Through Ads

In the month since Russia began its military assault on Ukraine over 450 brands have cut ties with the county. As businesses continue to map out their responses to the conflict, consumers have a message for them: take action, but don’t address it directly in your ads. A study of 2,000 U.K. adults from ad…

Twitter Begins Pilot Tests for 3 New Ad Formats

Twitter kicked off pilot tests this week for three new ad formats: Interactive Text Ads, Product Explorer Ads and Collection Ads. Group product manager Madeleine Bayer and product manager Lauren Nagra said all three formats will be visible to U.S. users on Android, iOS and the web, adding, “As we kick off early experiments, we’ll…