Social audio application Clubhouse shared progress with some of its existing features Thursday and introduced four new ones. Clubhouse said it reached 1 billion messages sent via its Backchannel direct messaging feature, which debuted in July, as well as seeing 700,000 rooms created per day, up from 300,000 in May. As for the new wrinkles,…
I admit that I have a love-hate relationship with packaging. As a creative director, the visual challenge of using packaging to attract, entertain and inform is gratifying. From creating and channeling a brand’s identity and personality in its most pure form to making something fun and beautiful that gets someone excited about trading their money…
If the popularity of build-your-own restaurants signifies anything, it’s that, for a lot of consumers, the best meals are the ones you design yourself. Offering options is a necessity for today’s restaurants, but expanding that inclusivity to a brand’s hiring practices and company culture is a key element that can go overlooked. In its first…
The decision by Marc Lasry, a hedge fund manager, to leave the embattled company came days after The New York Times reported that a co-founder had apparently impersonated a YouTube executive on a call with Goldman Sachs.
In a risk-taking career, he helped the paper win a Pulitzer for its 9/11 photography and later prompted a debate on journalistic ethics that led to his leaving The Times.
TikTok is hopping on the non-fungible token train with its debut of TikTok Top Moments. The TikTok Top Moments collection is based on six culturally significant videos on the platform, and TikTok sees the initiative as a way to empower creators, with proceeds from the sale of the NFTs going “largely” to the creators and…
As voting and abortion rights are eroded in its home state of Texas, South by Southwest is staying put. The annual conglomeration of festivals today addressed calls for it to leave the Lone Star State in the wake of restrictive new voting and abortion laws passed in recent weeks by the conservative state legislature. SXSW…
A Sony nesta quinta-feira (30) confirmou a compra da Bluepoint Games, estúdio especializado em remasterizações de títulos antigos e que já há anos colabora com a companhia no relançamento de seus games mais celebrados. Embora valores oficiais não tenham sido divulgados, o acordo confirma rumores e vazamentos dos últimos meses, que apontavam que uma negociação …
Leia Sony compra estúdio por trás dos remakes de seus jogos para novas gerações do PlayStation na íntegra no B9.
The ecommerce market’s growth has accelerated during the Covid-19 pandemic, and Chewy has been one of the companies riding that wave. In hopes of taking that success to the next level, the online pet retailer has hired Mark Eamer as chief marketing officer. Eamer began the position earlier this week. In the new role, Eamer…
Facebook detailed two changes that will be implemented on its advertising platform Oct. 5: Potential reach is being renamed estimated audience size, and pre-campaign estimates will be expressed in ranges, rather than specific numbers. Engineering manager Ashish Gupta explained in a blog post that estimated audience size generally estimates how many people meet the targeting…
To borrow a line from Shakespeare, sometimes what’s past is prologue. At least that seems to be the thinking at florist network FTD, which unveiled a rebranding that harkens back to its founding more than a century ago as a nonprofit collective. “Rebrands are typically viewed as a reinvention, and it’s not often that you…
Technology has had a monumental impact on the creative industry. This is true not only in how people consume the things we create, but also in how we craft the work itself. For example, the rise of digital cameras didn’t just allow us to shoot more shots. It democratized the capturing of images. So much…
A parcela da população que se recusa a se vacinar continua a ser um problema nos Estados Unidos, e isso inclui a principal liga de basquete no país. Para lidar com o problema, a NBA na última quarta-feira (29) decidiu por uma manobra prática: jogadores que não atenderem os códigos de saúde das regiões das …
Leia Jogadores que perderem jogos por não estarem vacinados não receberão pagamento, diz NBA na íntegra no B9.
Adele’s searing post-breakup ballad “Hello” isn’t a song that usually makes you think about football, but it’s become the unexpected centerpiece of NBC Sports’ biggest-ever Sunday Night Football promo campaign for Sunday’s matchup between Tom Brady’s Tampa Bay Buccaneers and his former team, the New England Patriots. Ever since the NFL’s Sunday Night Football schedule…
In the middle of Brandweek, we gathered virtually for our closing ceremony to celebrate the 2021 class of the Adweek Executive Mentorship Program, presented by Catalina. Mentees and mentors alike came together for an hour and shared anecdotes of their experience in the program, the key learnings, and the teachings that will last them throughout…
Members of Congress were much more active on social media in the run-up to the 2020 presidential election in the U.S. than they were in 2016, and their posts and tweets drew much more engagement from users of those platforms, according to a new study from Pew Research Center. Pew found that lawmakers produced 315,818…
Stagwell is expanding its creative, content, media and marketing communications capabilities throughout Latin America with a new partnership between Stagwell agency Allison+Partners and Latin American heritage agency Grupo Garnier. The partnership will see Grupo Garnier rebranding offices in eight markets as Allison+Partners, including in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico….
Agency Known’s studio branch in Los Angeles has had Hollywood ties for years, but nothing compares to the star power the team encountered on its latest project. Known Studios helped a crew of four non-astronauts reach higher than any civilian has before, as it helped produce the series Inspiration4 for Netflix. Known became involved with…
The Dallas Cowboys are the most valuable sports brand in the world, even if the scoreboard and standings disagree. Forbes and Sportico estimate that the Cowboys brand is worth between $6.5 billion and $7 billion. Much of that value can be seen from Cowboys evp and chief brand officer Charlotte Jones Anderson’s window: the organization’s…
“Marketing effectiveness” sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it’s not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why […]
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