The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.
JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand’s i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We’re All on the Same Team.”
AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On.
Réalisée par Axel Morin et Julien Capelle, cette vidéo nous montre Alexis Taieb, plus connu sous le nom de Tyrsa, composer une illustration pour la marque Air Jordan à l’occasion de la sortie de Jordan V Grape. Mélangeant typographie et images de basket, cette belle vidéo est à découvrir sur une musique de Supa!.
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for Nike, of course, whom he already endorses. (In a statement, the company said: "We admire Jason's courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete's sexual orientation is not a consideration.") About an hour ago, though, JetBlue posted an image created by its ad agency, Mullen, showing a rainbow image of the "i-people" from the company's "You Above All" brand campaign—to show support for Collins. "Thanks Jason, today we're all on the same team," reads the caption on the image, which was posted to Twitter and Facebook. Response has been mixed, with many fans and followers lauding the airline for supporting Collins and others wishing it had stayed "neutral." The brand's courage here is but a shadow of the player's courage, but it's brave nonetheless. Have other brands come out in support of Collins? Let us know in the comments.
We’re throwing a party for Blankfein!
How to Play:
May Day Evening Update
Our respect goes out to all those people around the world who took the streets today. Check Al Jazeera for a few of the best pictures of today’s events.
There are now three weeks left to mobilize for the May 23 Goldman Sachs shareholder meeting in Salt Lake City, Utah. To honor the #1 evil megabank, #goldman players will be holding celebrations at each of Goldman Sachs’ offices in 50+ cities worldwide. Join us!
May Day Morning Update
This afternoon’s May Day march in Seattle will end one block west of Goldman Sachs offices at 719 2nd Avenue. Let’s divert the march and bring the people to Blankfein’s doorstep!
This tactical map for Seattle jammers was compiled by KPLU.org:
Our friends at Global Revolution have a livestream online:
April 30 Afternoon Update
Attention jammers: divert the marches!
Moments like these are rare and offer canny jammers a tactical advantage.
Tomorrow, in city after city, let’s divert the May Day marches… let’s draw the people’s rage toward the one corporation we can all agree is a criminal enterprise: Goldman Sachs.
Stay tuned for updates…
April 30 Morning Update
Twenty-four hours to go until May Day… find the Goldman Sachs location nearest you and get ready to rumble tomorrow… more updates to follow.
April 29, 2013 Update
With forty-eight hours to go until May Day, the big question is whether there will be any surprises. If you’re looking at the mainstream news then you’d probably say no. But recent reports of FBI visits to anarchos in the Pacific Northwest reveals that authorities are on edge after last year’s spectacular events.
In 2013, we can expect reasonably large marches in several metropolitan cities across the world. And, at the end of the day, we will also see most of those people go home just as they do year after year. But there are murmurs from Anonymous, who released a video communique last week, and on anarchist websites that indicate more creative and militant actions may also take place.
So what can we learn in 2013 from the experiences of 2012?
Above all, it is time to move beyond hating all the banks abstractly and begin the difficult work of picking a specific top evildoer and struggling tirelessly until that bank is killed off. Simply put: we stick with one target before moving onto the next.
This year let’s focus all our people’s rage against Goldman Sachs’ offices in 50+ cities worldwide… On Wednesday, meet up at the Goldman Sachs closest to you and let’s take this criminal corporation offline for a few hours.
Stay tuned for updates as May Day unfolds…
Read more on Adbusters.org
30 Mind-Blowing Geeky Costumes – From Realistic Fantasy Game Costumes to Big Screen Cosplay (TOPLIST)Posted in: Uncategorized
Com a ideia de mostrar a cara dos nova-iorquinos e turistas que rapidamente se movem pela Times Square, o artista francês JR montou uma cabine de fotos bem no meio de um dos cruzamentos mais movimentados do mundo.
O projeto, Inside Out New York City, que foi lançado como parte do programa de incentivo Times Square Arts, é uma continuação do famoso Inside Out Project, no qual os rostos das pessoas são colados em grandes estruturas no local em que moram, para todos verem.
“As ruas são a maior galeria de arte do mundo” – JR
O artista começou espalhando suas fotos gigantescas pelas ruas de Paris entre 2004 e 2006. Depois disso, seus trabalhos ganharam a África e a América (Brasil inclusive). Suas propostas envolvem colaboração do público (que muitas vezes pode mandar fotos para os projetos) e são carregadas de ativismo social.
Nesta ação que propôs na Times Square, qualquer um pode fazer fila para tirar uma foto 3×4 e ainda levar um poster com seu retrato para colar no chão, que se transformou em um enorme mural de rostos.
O projeto vai até 10 de maio, e o mosaico de sorrisos, palhaçadas e olhos encarando vai se expandindo na medida em que novas fotos são coladas sobre fotos antigas. Assim, na teoria, os rostos que um participante ver no mural serão de pessoas que acabaram de passar por ali, pouco antes dele. E assim por diante, criando uma conexão a partir de lugares e tempos desconectados.
Com o objetivo de mostrar ao mundo uma imagem abrangente de Nova York, o maior desafio do projeto é conseguir parar a multidão apressada que nem tempo tem de observar o que vê pelas ruas.
Um desafio que tem se mostrado vencido, ao tornar o processo de fotografar divertido e deixar visível o vislumbre de ter todas essas pessoas e suas personalidades unidas, pois normalmente ficam à deriva neste canto frenético do mundo.
É comum a visão apocalíptica de que determinada mídia vai acabar quando uma nova surge. Foi assim com o rádio, cinema e televisão, e vemos isso com diversas plataformas e serviços que utilizamos atualmente.
O CD entrou matando o vinil, que virou produto de nicho, mas o próprio CD tem o seus dias contados. O Blu-ray sempre foi considerado natimorto por causa das tecnologias de streaming. Locadoras de vídeo estão desaparecendo, gravadoras perderam a importância, revelação de filmes fotográficos só serve para saudosistas (e hipsters). O MySpace e o Orkut, que um dia já dominaram a internet, ficaram para trás.
E esses são só alguns exemplos do que foi debatido no Braincast 60. Carlos Merigo, Saulo Mileti, Guga Mafra e Luiz Yassuda conversam sobre empresas e mídias que existiam ontem e não existem mais hoje. E aquelas que provavelmente não vão existir amanhã.
Faça o download ou dê o play abaixo:
> 0h02m53 Comentando os Comentários?
> 0h16m32 Pauta principal
> 1h17m10 Borracharia do Sr. Abel
> 1h20m50 Qual é a Boa?
Recadinhos da Paróquia: Para se matricular no workshop9 “Design: origem, funcionalidade e princípios da estética” em CURITIBA, clique aqui.
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Google Business Photos is an interesting service through which companies can pay to add interior shots of their offices to Google Street View. The temptation to abuse the service by posting goofy or shocking photos would seem to be irresistible to creative agencies—and indeed, many of them have apparently been uploading prank images. The most curious so far have come from British agency Ideas by Music, which staged a gruesome shower-stall murder for one photo—and then showed the body stuffed unceremoniously into a toilet stall a few doors down. The same agency also staged a Shining tribute by putting a red tricycle in the middle of a hallway, and a mysterious girl standing nearby. Ideas by Music doesn't mind if you stumble across these disconcerting images—on the contrary, the agency's website is the Google Street View of its interior. Let's see if some U.S. agencies can step up and have some fun with this. Via The Atlantic.
Ever since Beyonce strutted her stunningly curvaceous bootyliciousness from car to Pepsi machine ten years ago, we’ve had a thing for the girl. And the girl, it seems, has a thing for advertising.
Beyonce, who recently appeared in a 180LA-created commercial for Pepsi in which she vanquishes her past hotness, now be seen strutting her stunningly curvaceous bootyliciousness across a tropical beach for H&M.
In the ad, Beyonce is accompanied by her own soon-to-be released song, Standing in the Sun.
As we all know “at night all cats are grey”. Therefore, the “Cats In The Dark” app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez
Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, exames why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.
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