Airlines ‘Doing the Math’ on How to Accommodate More Travelers

As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports. But that number still represents a steep…

Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms

In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […]

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Bozoma Saint John becomes CMO at Netflix

The streamer’s third chief marketing officer over the past year replaces Jackie Lee-Joe, who is leaving Netflix for personal reasons.

Bozoma Saint John Joins Netflix as New CMO

Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer. Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start full-time at Netflix in August. She’ll succeed Jackie Lee-Joe, Netflix’s current chief marketing officer, who only…

One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?

The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The…

Projeto “Hitou Ajudou” usa comentários de tweets virais para divulgar pequenos negócios

A pandemia de Covid-19 impactou fortemente a economia mundial. No Brasil, os pequenos negócios, que se sustentam com uma pequena margem de lucro, viram suas vendas despencarem e muitos chegaram, inclusive, a fechar as portas nos últimos meses. Com o intuito de ajudar perante esse desafio, um grupo de publicitários se propôs a pensar em …

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Erich Funke Launches NineLives Group Under One Worldwide Virtual Roof

Campbell’s Late July Snack Brand Debuts First National Campaign

After 17 years of business, snack brand Late July is debuting its first national advertising campaign. Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday–fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms, such as Roku,…

We Asked These 10 Brands Why They Still Sell Washington Redskins Merchandise

The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O’Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth’s are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer’s has pledged to change the name of Eskimo Pie. So it’s…

Discord vai investir US$ 100 milhões para ir além do mercado gamer

Mesmo que já seja uma das maiores plataformas de conversação por voz e vídeo da internet, o Discord quer mais. A empresa anunciou que investirá 100 milhões de dólares para “ir além dos games” em um futuro próximo. O aplicativo, hoje, oferece canais de conversação muito utilizados tanto por pessoas ad comunidade gamer quanto por …

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Kantar's Chief Financial Officer Ian Griffiths takes up deputy CEO duties

Griffiths’ appointment follows longtime CEO Eric Salama abruptly stepping down in February; Salama said in a LinkedIn post this week that he disagreed with parent company Bain’s decision to place him on ‘garden leave.’

YouTube TV’s Price Has Nearly Doubled in 3 Years

The price of the over-the-top television service YouTube TV is going up–again. YouTube TV, one of several virtual multichannel video programming distributors (vMVPDs) on the market, is raising its price today to $64.99 a month for new customers, the company announced today in a blog post. Existing customers will see the change reflected in their…

Waze atualiza comunicação da marca com mais cores e humor

O Waze anuncia hoje a nova comunicação de marca, que estará disponível em breve para todos os usuários. Agora, o app conta com uma nova tipografia e um novo esquema de cores, além de ter os “humores” redesenhados. O objetivo da atualização é proporcionar uma melhor experiência ao usuário, seja mostrando o que há no …

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Opinion: Why privacy should be viewed and regulated as a value exchange

The missing piece in CCPA and other proposed regulations is a qualified ‘reasonableness’ standard.

Watch the newest commercials on TV from Dell, Old Spice, Little Caesars and more

SpongeBob and Old Spice team up to promote Old Spice Ultra Smooth Face & Body Wash as well as “The SpongeBob Movie: Sponge on the Run.”

To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership…

Tim encerra Mês do Orgulho LGBTQIA+ com vídeos sobre diversidade, amor e aceitação

Mais do que nunca, a internet e as redes sociais são fundamentais para conectar pessoas e levantar discussões. A Tim reconhece a importância de manter essas conexões ativas, engajando espaços para que a comunidade LGBTQIA+ se fortaleça. Com isso, após convocar um “twittaço” para apoiar o Mês do Orgulho LGBTQIA+, em ação criada pela HavasPlus, …

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Watch: 19th & Park's CEO on how to foster true diversity in advertising

Whitney Headen discusses leveling the playing field by leveling access.

Omelet sued by ex-employee who claims she was fired for refusing a Princess Cruises brief downplaying COVID-19 risk

Tiffani Harcrow alleges in the suit that Chief Creative Officer Michael Wallen told her he wouldn’t take his family on a cruise ship during the pandemic ‘but it was our duty to our client to instruct the public to do so.’

Chic Face Mask Designs – Chico's Offers a Three-Pack of Stylish & Affordable Non-Medical Face Masks

(TrendHunter.com) Many people embrace the necessity of wearing protection in public with a sense of style as they look for chic face masks designs that will allow them to feel confident and safe at the store or when…