Pinterest became the latest social platform to enter the dark mode fray. The company said in a blog post Monday that dark mode is rolling out globally on the latest versions of its iOS and Android applications, starting Monday. Pinterest said Pinners using its iOS app can go to the settings on their device and…
Intel has a new CMO. The technology company signed industry vet Karen Walker away from Cisco, where she served as CMO since 2015. At Intel, Walker will serve as senior vice president and CMO, effective Oct. 23, and will oversee the brand’s global marketing and growth strategies. Walker previously held positions at Hewlett-Packard before joining…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Principal loja de varejo na tendência “fast fashion” do mundo da moda, a Forever 21 entrou com pedido de recuperação judicial neste domingo (29) nos Estados Unidos para tentar evitar a falência de seu negócio. Atualmente com mais de 800 lojas espalhadas pelos Estados Unidos, América Latina, Europa e Ásia, a companhia deve passar por …
O post À beira da falência, Forever 21 entra com pedido de recuperação judicial nos EUA apareceu primeiro em B9.
What if the real laundry night was the friends we made along the way? Tide has officially wrapped up its four-week, fourth-wall-busting “Laundry Night” campaign that spilled across multiple ads, NBC programs and supposed NFL announcements. Helmed by Peyton Manning, the campaign from Saatchi & Saatchi New York kicked off with pro football’s season kickoff…
Changes abound at FCB as it undergoes a leadership restructuring in North America, but the new leaders are all familiar faces for the network. Tyler Turnbull, promoted to CEO of FCB New York and FCB Canada back in May, will now serve as North America CEO for FCB, overseeing all offices in the region, including…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
O Rock in Rio é o principal evento musical do Brasil e, inevitavelmente, é também o cenário ideal para grandes empresas fazerem ações e ativações que promovam suas marcas. Esse ano, por exemplo, podemos citar Heineken, Habibs, Oi e Facebook como alguns dos grandes nomes a marcar presença no festival. Entre elas, porém, algumas são …
O post Coca-Cola é patrocinadora mais lembrada do Rock in Rio 2019, de acordo com estudo apareceu primeiro em B9.
As parcerias do Airbnb com agências de publicidade não são uma novidade. Recentemente, por exemplo, a empresa foi premiada pelo Instituto de Arte de Chicago após, em uma ação, recriar o quarto de uma famosa obra de Van Gogh. Em outra ação recente, o Airbnb permitiu que os usuários de seu aplicativo alugassem o castelo …
O post Airbnb participa de campanha que leva pessoas a passar noite em hospital infantil abandonado apareceu primeiro em B9.
Netflix plans to send Stranger Things fans back to the Upside Down. The streaming service has renewed its smash hit for a fourth season, the company announced Monday. Additionally, it has signed on series creators and showrunners The Duffer Brothers to a multiyear film and series deal. The terms of the deal with the Duffer…
Apesar da confirmação não ser surpresa para absolutamente ninguém, a Netflix oficializou hoje (30) em suas redes sociais a produção da quarta temporada de “Stranger Things” com um vídeo de 40 segundos que mostra que a nova incursão da série deve testar os limites e ir para além de Hawkins – junto com um aceno …
O post Netflix anuncia acordo de exclusividade com criadores de “Stranger Things” apareceu primeiro em B9.
You can soon ask Alexa to introduce you to Samuel L. Jackson. The prolific actor is the latest celebrity to lend his distinct vocal chords to a voice-enabled platform–and more high-profile voices are reportedly to come from Amazon’s Alexa. According to an Amazon listing, the upcoming Jackson voice skill will be available later this year…
Spotify marked International Podcast Day Monday by introducing the ability for its users to add podcasts to their playlists. The music-streaming service said in a blog post that over 3 billion user-generated playlists have been generated on its platform, and those playlists had been exclusively made up of music until this new feature was revealed….
O The Pirate Bay é um dos mais populares – se não o mais popular – catálogos de torrents da internet. Compreensivelmente, seus domínios estão quase sempre sendo derrubados ou interditados, já que o site se tornou uma plataforma recheada de conteúdo protegido por direitos autorais, como músicas, filmes e séries. O Facebook acaba de …
O post Facebook bloqueia compartilhamento de links do The Pirate Bay na plataforma apareceu primeiro em B9.
Já era tempo do Uber, principal aplicativo de transportes do mercado, atualizar seu visual. O CEO Dara Khosrowshahi anunciou uma grande renovação no aplicativo, que trará tanto um layout mais moderno quanto aprimoramentos na usabilidade para garantir mais segurança para os usuários e novas funcionalidades para reposicionar a marca no mercado. Em entrevista a CNBC, …
O post Uber vai modernizar visual e CEO fala em expandir aplicativo para outras áreas apareceu primeiro em B9.
Pelo menos de acordo com as promessas recorrentes do próprio diretor, o décimo filme de Quentin Tarantino será seu último. Mas isso não o impede de começar novos projetos artísticos. O diretor de obras como “Pulp Fiction” e “Kill Bill” revelou estar escrevendo seu primeiro livro, cujo tema envolve a história de um veterano de …
O post Prestes a se aposentar dos cinemas, Tarantino está escrevendo livro sobre veterano desiludido com Hollywood apareceu primeiro em B9.
Adweek brought together two of the most-talked about topics in brand marketing: direct-to-consumer (DTC) and advanced television (ATV). The DTC Meets ATV: Advanced TV Summit, hosted at LinkedIn’s New York headquarters last week, included executives from platforms like Hulu, agencies including Dentsu Aegis and DTC brands like Ro. In the opening keynote (watch above) Viacom’s…
Cosmopolitan is going live with a new video series executives hope will satisfy its audience’s interest in politics before the upcoming 2020 presidential election. The series, called The Candidates Come to Cosmo, recently featured Bernie Sanders and Cosmo’s editor in chief, Jessica Pels. The two sat down to discuss a range of topics, including climate…
Instagram began a test Monday of enabling brands and creators to remind their followers about upcoming product launches and make it easier for people to purchase those products directly via Instagram as soon as they are available. The Facebook-owned photo- and video-sharing network rolled out a new reminder sticker for Instagram Stories and a new…
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