Hasta La Creative!

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: March 2008

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: December 2007

My head is spinning. Yvon Chouinard’s memoir/manifesto, Let My People Go Surfing: The Education of a Reluctant Businessman, is the reason. I don’t know that I can successfully convey how important this book is. Yet, it’s imperative that I try.

First, let me say this book is the best “ad” I’ve ever seen. I’ve been a hard core fan of Patagonia for 25 years, but this book/ad has deepened my respect for the company. The example being set in Ventura is encouraging to say the least. Knowing that business is being done differently–that is, with an ethical compass firmly in hand–is proof that there’s reason to be hopeful.

There are hundreds of pull-quotes to share, but check this one out:

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on it merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. I’d much rather design and sell products so good and unique that they have no competition.

In other words, a product that needs very little, or better yet, no advertising.

Pure taste.

Advertising Agency: Lowe Bull Truth, Durban, South Africa
Creative Director: Lynton Heath
Art Director: Gary Gruben
Copywriter: Barry Corden
Photographer: Slade Mansfield
Published: March 2008

New Clan Light. The Milk in its best shape.

Advertising Agency: Dois.A, Natal, Brazil
Creative Director: Henrique Abreu
Art Director / Illustrator: Luiza Laffitte
Copywriters: Henrique Abreu, David Cantidio
Published: May 2008

New Clan Light. The Milk in its best shape.

Advertising Agency: Dois.A, Natal, Brazil
Creative Director: Henrique Abreu
Art Director / Illustrator: Luiza Laffitte
Copywriters: Henrique Abreu, David Cantidio
Published: May 2008

The cupids will have to try harder.
Besni, the best way to touch the heart of your loved one.

Advertising Agency: Adag, São Paulo, Brazil
Art Director: Denis Scorsato
Copywriter: Luciana Lima
Photographer: Johnny
Retoucher: Mastermind
Published: June 2008

Check out the microsite: http://www.dubbelfrisss.nl/

Advertising Agency: Redurban, Amsterdam, The Netherlands
Creative Director: Jelle Kolleman
Art Director: Guido de Ridder
Copywriter: Robert Hagendoorn
Photographer: Karen Steenwinkel
Published: May 2008

You can be a hero after you die

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Cédric Delsault
Art Buyer: Sylvie Etchemaité
Account manager: Pascal Couvry
Published: May 2008

Cheat boredom. 3,5” gradiente pocket TV

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Felipe Luchi, Victor Sant´anna, Luciano Lincoln
Art Director: Carlos Lopes Nunes
Copywriter: João Braga
Photographer: Luiz Moretti
Published: January 2008