Ads Scant When Twitter Crosses Borders

Though three-quarters of its users are outside the United States, only a modest portion of its ad revenue is generated there. But it’s growing fast.

    



Advertising: Cloudy Forecast for Holiday Spending Prompts More Promotion

With consumers expected to spend more cautiously this holiday season, retailers are increasing advertising, discounts and other efforts to attract them.

    



Advertising: Blood and Screams, Before the Show Starts

A shift toward the frightening in pop culture has contributed to the popularity of terror-centered marketing in the weeks before Halloween.

    



For Shoppers, Next Level of Instant Gratification

New shopping services will allow consumers to instantly buy items they see on television, in magazines and even in their refrigerators.

    

Groceries Are Cleaning Up in Store-Brand Aisles

Over the last three years, sales of store-brand products grew 18.2 percent compared with 7.9 percent for national brands, according to Nielsen.

    



Race to End for ‘Breaking Bad’ Fans Who Got Behind

Viewers are trying to catch up on old episodes of “Breaking Bad” through Netflix, Amazon, iTunes and other Internet services as the hit series nears its end.

    



Advertising: Fall Campaigns, With an Eye on Holiday Sales

Some brands pass on conventional advertising like commercials or print ads to stand out and to motivate consumers to become customers.

    



Advertising: Appealing to a Sense of Value for Car Care

Advertising campaigns from a number of companies are signaling the return of the character or mascot while others are encouraging consumers to be smart by being value-conscious.

    



Acxiom Lets Consumers See Data It Collects

Visitors to the site can review many seemingly innocuous facts about themselves, but critics say it provides a sanitized view of the information mining behind data-driven marketing.

    



Advertising: E-Cigarette Makers’ Ads Echo Tobacco’s Heyday

Antismoking advocates criticize e-cigarette manufacturers for using the same marketing methods as big tobacco did in the 1950s and ’60s.

    



Advertising: Tumi Ads Use Less Famous Faces to Underline Its Accessibility

In an effort to be deemed authentic, the luggage maker’s new campaign will feature less-well-known figures whose accomplishments seem more attainable.

    



Although Revenue Rises, Subscribers Drop DirecTV and Time Warner Cable

Recent earnings reports from the television distributors have contributed to the growing speculation among industry analysts about the declining number of cable subscribers.

    

Advertising: Apple’s Move Into TV Relies on Cooperation With Industry Leaders

Apple’s steps to reimagine television, like teaming up with ESPN, stand in stark contrast to efforts by Google to compete with established companies.

    

Advertising: A Contest From Target With a High-Tech Twist

Target joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.

    

As Competition Wanes, Amazon Cuts Back Discounts

After years of lowering book prices, Amazon is offering smaller discounts on some books. Authors and small publishers said this put some books beyond an audience’s reach.

    

Advertising: On the Concert Stage, BET Festival Offers a Broad Brand Experience

BET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.

    

Advertising: Steal This Idea, a Campaign Urges

An initiative offers creative and effective public service announcements for inspiration.

    

Future of 3-D TV Murky as ESPN Ends Channel

ESPN’s move spurred a debate about whether anyone would be left watching in 3-D television soon, and whether anything would be available worth watching.

    

The Media Equation: More Cracks In TV’s Business Model

Television has thrived on bundling, which offers a way of protecting things but also tends to obscure the weaknesses within. Now those flaws are becoming more apparent.

    

Media Decoder: Advertising Research Foundation Gets Its First Female Leader

Gayle Fuguitt, a longtime research executive at General Mills, is to be introduced to the Advertising Research Foundation’s members on Monday.