Top 100 Trends in March 2010 – From Living Paintings to Wheeled Paws (COUNTDOWN)

(TrendHunter.com) For the month of March 2010, these are the Top 100 trends, which include Living Paintings, Summertime Inktography and Optical Illusion Body Painting. The rankings are based on millions of views and 2329…

Top 50 Pop Culture Trends in March 2010 – From Summertime Inktography to 3D Fashiontography (COUNTDOWN)

(TrendHunter.com) For the month of March 2010, these are the Top 50 pop culture trends, which include Summertime Inktography, Jellyfied Office Pranks and Retro Mini Towns. The rankings are based on millions of views and…

Amnesty International: Domestic violence, Expulsion, Police

Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche


Compressible Computers – The iWeb Laptop Concept Takes Away Size Without Convenience (GALLERY)

(TrendHunter.com) How small do you predict the laptop will get before it comes full circle and becomes inconvenient? Well likely with designs like the iWeb Laptop Concept they won’t have to shrink the screens or the keyboards…

Audience Conference Returns to New York

div class=”imageleft”a href=”http://www.adrants.com/images/loren_feldman_audience_conference.JPG”img alt=”loren_feldman_audience_conference.JPG” src=”http://www.adrants.com/images/loren_feldman_audience_conference-thumb.JPG” width=”150″ height=”117″ //a/div

Last November, The Audience Conference made its debut. It’s making its second appearance this year Saturday, August 14 the day before Affiliate Summit East kicks off.
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Fruit’s second skin

Click Images To Enlarge
Advertising Agency: TD&A DDB, Dubai
Executive Creative Director: Adham Obeid
Creative Director: Shehzad Yunus
Copywriter: Adham Obeid
Advertiser’s Supervisor: Claude G Azrak
Account Supervisor: Krishnakumar G.p
Art Director: Kapil Mayekar
Photographer: Ajay Keer
Account Executive: Neha Mehta
Via [Dubai Lynx]

Powerade: Keep Playing

powerade.jpg

Este blog é responsável por trazer sempre visões e análises sobre as diferentes formas de exploração dos meios interativos. Quem acompanha o ADivertido com mais frequência, reconhece essa nossa preocupação.

Sem ser diferente, trago neste final de tarde um outro bom exemplo de inovação em comunicação, realizada pela Powerade, a bebida isotônica da Coca-Cola.

Escolhida pela Fifa como a “bebida hidrante dos jogadores da Copa do Mundo da África do Sul“, a marca hospedou um vídeo com imagens de jogadores de futebol em plena ação, no seu novo brand channel do Youtube. Por ser interativo, o vídeo permite que o espectador escolha e clique em quadros para saber o que está acontecendo dentro da mente e dos órgãos de alguns jogadores, quando eles bebem Powerade.

A idéia faz parte da campanha global, “Keep Playing“, que ressalta os benefícios funcionais e a atitude da marca.

Saiba mais sobre a campanha, aqui.

Cause Group Asks Ronald McDonald to Retire

div class=”imageleft”a href=”http://www.adrants.com/images/mcdclown1.jpg”img alt=”mcdclown1.jpg” src=”http://www.adrants.com/images/mcdclown1-thumb.jpg” width=”150″ height=”199″ //a/div

AgencySpy reports activist group Corporate Accountability International staged a “Retirement Party” protest outside a Chicago McDonald’s Wednesday afternoon.
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Yahoo Shuts Down Text-Ad Network for Small Websites

NEW YORK (AdAge.com) — Yahoo is closing down its text-advertising network, ceding the market to already-dominant Google, as it retools to focus on premium display.

Publishers Gush Over IPad, but Their Publications Are More Restrained


NEW YORK (AdAge.com) — Traditional newspapers and magazine publishers are gushing about the iPad's potential to reinvigorate their businesses as the gadget changes readers' lives, but coverage in their own publications is far more restrained in tone.

Are You Walking in Your Clients’ Shoes?


Every time someone does an industry study about what clients want most from their ad agencies, one thing always seems to come in at, or near, the top of the list: proactive thinking. Clients hire us to understand their business, help them identify problems, and bring them solutions. Pretty simple charge, eh? Yet most agencies wait for the phone to ring from their clients, asking the agency to solve a specific problem.

U.K. Labour Party Turns to Crowdsourcing for Ads


Both the Labour and Conservative parties are looking beyond their advertising agencies in an attempt to connect with voters before the imminent U.K. general election, expected to be held May 6.

Harry Webber and Me


I believe he is a strong creative that has an opinion and isn't willing to kiss butts to advance his career. If he was white, we would call this confidence, but he isn't white. So, he is arrogant and hard to work with.

Like Such As South Africa and The Iraq Everywhere Like Such As

div class=”imageleft”img alt=”reinvent_the_wheel.jpg” src=”http://www.adrants.com/images/reinvent_the_wheel.jpg” width=”150″ height=”69″ //div

…and I don’t see why I have no reason why I shouldn’t win.
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Taunting Cows, Kinky Crocs, Sexist Coffee, Nesting Canaries

div class=”imageleft”a href=”http://www.adrants.com/images/cows_soutwest_airtran.jpg”img alt=”cows_soutwest_airtran.jpg” src=”http://www.adrants.com/images/cows_soutwest_airtran-thumb.jpg” width=”150″ height=”84″ //a/div

Southwest and AirTran continue to taunt each other. This time with cow suits.
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Living Room Lamborghinis – Takuya Tsuchida Designs a House Any Auto Aficionado Would Envy (GALLERY)

(TrendHunter.com) Takuya Tsuchida is inspiring me to become a millionaire. His ‘KRE House’ is unique due to the simple fact that it has a lift that connects the underground garage to the living room. The underground garage…

Axe Pranks You Into Smelling Better

div class=”imageleft”a href=”http://www.adrants.com/images/axe_dirty_morning.jpg”img alt=”axe_dirty_morning.jpg” src=”http://www.adrants.com/images/axe_dirty_morning-thumb.jpg” width=”150″ height=”103″ //a/div

Becky and Jesse. BJ. Get it? Yea. Only from Axe.
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Dance Anomoly From Diesel Has the Stink

div class=”imageleft”a href=”http://www.adrants.com/images/diesel_hipster_dance.jpg”img alt=”diesel_hipster_dance.jpg” src=”http://www.adrants.com/images/diesel_hipster_dance-thumb.jpg” width=”150″ height=”84″ //a/div

Doesn’t everyone randomly get up in the middle of a cafe an break into dance?
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Grab the Diapers! The E*Trade Babies Are Coming to A Theater Near You!

div class=”imageleft”img alt=”lindsay_milkaholic.jpg” src=”http://www.adrants.com/images/lindsay_milkaholic.jpg” width=”150″ height=”84″ //div

Please make it stop.
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Heading to ad:tech San Francisco? Here’s Your Party Schedule

div class=”imageleft”a href=”http://www.adrants.com/images/glam_interactive_adtech_2009.JPG”img alt=”glam_interactive_adtech_2009.JPG” src=”http://www.adrants.com/images/glam_interactive_adtech_2009-thumb.JPG” width=”150″ height=”84″ //a/div

In the weeks leading up to the ad:tech San Francisco conference, the party invites begin to roll in and it’s our job (well, someone has to do it) to gather them together
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