15 Easter Marketing Examples – From Festive Marshmallow Beers to Specialty Easter Egg Donuts (TOPLIST)

(TrendHunter.com) These Easter marketing examples range from festive marshmallow beers to specialty Easter egg-topped donuts. While Texas-based brewery The Collective Brewing Project created a remixed stout…

Mueller Speculation on TV Gives Way to Hard News. Then It’s Back to Speculation.

Anchors posed questions for hours on Friday while waiting for the special counsel’s report to drop. When it did, there were few answers.

Pinterest's IPO filing shows surging revenue, shrinking losses


Pinterest filed its initial public offering Friday, revealing insights into both its strategy and advertising revenues.

By the numbers

The San Francisco-based visual discovery platform has been losing money, but its revenue has also been surging. Pinterest which plans to be listed as “PINS” on the New York Stock Exchange says it lost nearly $183 million in 2016, but only $63 million in 2018.

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Jerry Media says it's considering legal action after meme lawsuit is dropped


The internet wars are raging over the copyright of a meme.

Jerry Media, owner of @fuckjerry and its more than 14 million followers, said it is considering taking legal action against content creator Olorunfemi Coker, who alleged in a lawsuit filed on March 19 that the company had copied and pasted a meme he had created to @fuckjerry. Corker had asked for $150,000 in damages before dismissing the suit. The post in question had promoted Jerry Media founder Elliot Tebele’s tequila company JAJA.

Two days after filing the lawsuit, Coker and attorney Scott Burroughs dismissed the suit after Jerry Media’s investigation revealed Coker was not the original creator of the content, and as such could not lay claim to its copyright.

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Independent artists for the copyright directive: Just Say #Yes2Copyright

Just Say #Yes2Copyright

PSA & Public Interest

New emerging Artists call for a fair future online.

Pinterest, Ahead of I.P.O., Reveals Fast Growth and Losses

The start-up, which lets people create virtual “pin boards,” officially joined the herd of tech companies stampeding to the public markets this year by unveiling its offering prospectus.

Agency Brief: Kombucha and bye, bye for now


Gut check

Indie agency Gut has a new address in So Paulo the new location is the agency’s third after opening in Miami and Buenos Aires. The new office is led by managing director Valeria Barone and executive creative director Bruno Brux. “I was born and raised in Brazil. I’ve always wanted to have an independent agency in my country. Now it’s finally happening. We want Gut So Paulo to be the most creative and gutsy agency of Brazil,” Anselmo Ramos said in an emailed statement.

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On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis

The final resting place for most plastic straws is the ocean, where they can be deadly to turtles, sea birds and fish. That’s why some major brands, including Starbucks, have been considering doing away with plastic straws. Now there’s a brand that’s looking to cut plastic straws from an unexpected place: emojis. Timed with today’s…

Pinterest Files for IPO, Will Be Listed on NYSE as ‘PINS’

Pinterest filed for an initial public offering Friday afternoon, joining the fray of major tech IPOs in 2019 and offering a window into its finances for the first time. The 9-year-old platform, on which users “pin” and organize images as they surf the web, shop and browse other users’ digital “boards,” said in SEC filings…

SXSW 2019: Let’s talk about Brasil (com “s”)

“A gente tinha na ocupação o que a gente não tinha na escola”. Foi com essa frase que fiquei na cabeça ao assistir trechos do filme “Espero Tua (Re)volta”, da brasileira Eliza Capai, que falou no SXSW 2019. Foi nítido o empoderamento de Marcela, uma garota de 17 anos, antes e depois do movimento que …

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Empresas colombianas aderem literalmente a “entrevistas às cegas” para evitar discriminação

A nova campanha da McCann Colombia quer incentivar as empresas a serem menos preconceituosas no momento da contratação de novos fucionários. A ação “Entrevistas a Ciegas” lança uma nova iniciativa para impedir que os recrutadores julguem os candidatos em potencial apenas pela aparência, empregando recrutadores que são realmente deficientes visuais. O programa é uma parceria …

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United Airlines permitirá que clientes se identifiquem de forma não-binária ao reservar seus voos

A United Airlines anunciou hoje (22) que vai criar uma nova opção de identificação de gênero em suas passagens aéreas para aqueles que não se sentem confortáveis com o sistema binário masculino-feminino. Agora, além do “Mr.” e do “Ms.”, haverá também a possibilidade de escolher o “Mx.” no site da companhia aérea. De acordo com …

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Carrefour “coloca à venda” garrafa de água por R$ 99,90 em alerta ao desperdício

Neste dia 22 de março é comemorado o Dia Internacional da Água, e para alertar sobre a importância de evitar o desperdício de água no dia a dia, o Carrefour colocou à venda garrafas de água mineral, de 510ml, pelo preço de R$ 99,90. Na ação “O Valor da Água”, desenvolvida pela Publicis Brasil, as …

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Apple pode lançar fones PowerBeats totalmente sem fio em abril

Tem sido uma semana agitada para a Apple. Nos últimos dias, a empresa anunciou seus novos iPad Air e iPad Mini e, dois dias depois, a nova geração de AirPods, os fones de ouvido sem fio da marca. Agora, a Apple mostrou estar pronta também para lançar a nova geração de fones Beats, marca comprada …

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Agency Brief: Kombucha and bye, bye for now


Gut check

Indie agency Gut has a new address in So Paulo the new location is the agency’s third after opening in Miami and Buenos Aires. The new office is led by managing director Valeria Barone and executive creative director Bruno Brux. “I was born and raised in Brazil. I’ve always wanted to have an independent agency in my country. Now it’s finally happening. We want Gut So Paulo to be the most creative and gutsy agency of Brazil,” Anselmo Ramos said in an emailed statement.

Continue reading at AdAge.com

Much Ado About Not Much as Cable News Waits for Mueller Report

Anchors and pundits posed many questions and provided few answers while signaling that the special counsel’s report was about to drop.

Why Netflix Won’t Be Part of Apple TV

The first skirmishes have already been fought in what could turn into a tech cold war. “The game is on,” said the Netflix chief executive, Reed Hastings.

Snapchat's private market thrills brands but not publishers


Snapchat’s foray into premium video advertising, with the exclusive marketplace to link brands and top-tier publishers it launched last year, is winning over advertisers with the amount of control it gives them to choose where ads run. Early media partners, however, say they’re disappointed.

It’s been a little more than six months since the private marketplace opened, and some publishers have yet to see the financial benefits, according to one top publishing partner executive, who spoke on condition of anonymity.

“We make some money there, but it was posed to me, at a time of year when we needed to drive revenue, that this was awesome, a way to totally crush it,” the exec says. “Then we went live, and money was just barely dripping in. Like when it’s misty outside, and not quite raining, it’s annoying.”

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Apple's video event may be a non-event for streaming companies


Apple Inc. is widely expected to enter the highly competitive video-streaming market at an event on Monday, but Wall Street could react to the news with yawns.

The announcementwhich will detail a plan that Apple has been dropping hints about for weeksis unlikely to be a game changer for Apple or its competitors, according to analysts who said it would be hard for Apple to match video-streaming rivals in the breadth of original content it offers. And because it will represent such a small part of Apple’s own business, the event may not have much impact on its stock price.

“In order to move the needle with services such as video, Apple would need to add a business several times the size of Netflix,” wrote Raymond James analyst Chris Caso in a March 14 note. The “iPhone is simply so big, it’s difficult for anything else to have an impact.”

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The Digital Duopoly Still Reigns the Ad World, According to a New Report

Presidential candidates have been proclaiming to break them up, and self-inflicted security crises abound, but still, Facebook and Google continue to rake in the lion’s share of digital ad spend, according to a new a eMarketer report released yesterday. Both Facebook and Google weathered a less-than-flattering news cycle to emerge victorious over digital ad spending…