If you need any proof that the strength of the advertising business lies in its creativity, look no further than the fun costumes the industry donned for Halloween 2011.
“Where does your rubbish go?”
Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy, Mike Spirkovski
Art Director: Ryan Albuino, Andrew Chu, Katrina Jarratt, Nikola Spadina
Photographer: Andreas Smetana
Retoucher: Toby and Pete
John Felice, general manager of Ford Lincoln marketing; Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust; Scott Remy, chief communications officer of Nestle; and Best Buy Chief Marketing Officer Barry Judge on the NBA lockout's benefits to hockey and college basketball, and why marketers will have their eyes on digital sports properties.
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Group Creative Director: Alex Strimbeanu
Art Director: Sorin Tofan
Copywriter: Alexandru Boeangiu
Strategic Planner: Dan Sendroiu
Account Director: Roxana Hrimiuc
AV Manager: Liviu Isop
Director: Tim Lohr
Production Studio: Saga Film
You've got to feed the content monster on a regular basis, or it'll just go feed somewhere else and forget about you.
“Know before you go”
Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Daria Artamonova
Art Director: Adrian Ely, Victor Zerzele
Retoucher: James Lucas (Lime House Creative)
Photographer: Jonathan May
Guys, we’ll be soon hosting a giveaway here at The Ad Mad, so stay tuned! 
Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. But media use is not a zero-sum game.
What really should die aren't QR codes but the dumb ways agencies and brands try to use them.
Real polar bears will make an appearance in Coca-Cola's promotion with the World Wildlife Fund called Arctic Home and for the occasion, the company will turn its cans white.
If the economy stays the current course, there's a very strong chance that President Barack Obama will be a one-term leader, according to an analysis by global economic consulting firm IHS Global Insight. But there's hope for the Democratic leader yet.
Are you a “webmaster”, admin, blog owner or someone with access to index.html files? Are you interested in taking part in the recent global wave of revolution from the comfort of your home computer? Occupy the Internet!
Add the animated GIF army to websites you control. http://fffff.at/occupy-the-internet/
Larry Postaer and I have never met, I'm pretty sure, but our lives have nearly intersected more than a few times when we both were living in Chicago in the 1960s.
I had just finished lecturing marketers about divining in their businesses their core purpose and cleaving to that purpose in all they do, with all their constituencies, all the time. What if a certain corporation distilled its core values down to "investing in the communities where we do business?"
Adult tablet owners spend almost four and a half hours on the internet each day, compared with three hours for non-tablet owners in the same age 18-64 group.
Rolling Stone, not exactly known as a bastion of right-wing Obama bashers, is slamming Obama for America for turning to unpaid crowd-sourcing for a jobs poster.
In an excerpt from his new book, "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," Mr. Stoute describes how he explained millennials to marketers as less an age group and more of a mind-set.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
