Adland’s Halloween Costumes Were a Real Treat

If you need any proof that the strength of the advertising business lies in its creativity, look no further than the fun costumes the industry donned for Halloween 2011.

Keep Australia beautiful

“Where does your rubbish go?”

Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy, Mike Spirkovski
Art Director: Ryan Albuino, Andrew Chu, Katrina Jarratt, Nikola Spadina
Photographer: Andreas Smetana
Retoucher: Toby and Pete

Execs’ Love-Hate Relationship With TV

John Felice, general manager of Ford Lincoln marketing; Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust; Scott Remy, chief communications officer of Nestle; and Best Buy Chief Marketing Officer Barry Judge on the NBA lockout's benefits to hockey and college basketball, and why marketers will have their eyes on digital sports properties.

Dacia: Just live

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Group Creative Director: Alex Strimbeanu
Art Director: Sorin Tofan
Copywriter: Alexandru Boeangiu
Strategic Planner: Dan Sendroiu
Account Director: Roxana Hrimiuc
AV Manager: Liviu Isop
Director: Tim Lohr
Production Studio: Saga Film

Hello, YouTube ‘Channel’ Partners. Here’s Some Friendly Advice

You've got to feed the content monster on a regular basis, or it'll just go feed somewhere else and forget about you.

Google Maps

“Know before you go”

Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Daria Artamonova
Art Director: Adrian Ely, Victor Zerzele
Retoucher: James Lucas (Lime House Creative)
Photographer: Jonathan May

Guys, we’ll  be soon hosting a giveaway here at The Ad Mad, so stay tuned! :)

Affluency: New Survey Reveals Growing Media Use

Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. But media use is not a zero-sum game.

No, QR Codes Aren’t Dead. They’re Just Used Badly

What really should die aren't QR codes but the dumb ways agencies and brands try to use them.

Coca-Cola Gets Real with Polar Bears

Real polar bears will make an appearance in Coca-Cola's promotion with the World Wildlife Fund called Arctic Home and for the occasion, the company will turn its cans white.

Ad Age’s Multicultural Agency of the Year: How to Enter

Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, which honors the best shops targeting ethnic consumers.

Analysis: Based on Economy, White House ‘Is the Republicans’ to Lose’

If the economy stays the current course, there's a very strong chance that President Barack Obama will be a one-term leader, according to an analysis by global economic consulting firm IHS Global Insight. But there's hope for the Democratic leader yet.

Occupy The Internet

Are you a “webmaster”, admin, blog owner or someone with access to index.html files? Are you interested in taking part in the recent global wave of revolution from the comfort of your home computer? Occupy the Internet!
Add the animated GIF army to websites you control.


RadioShack’s Journey to Bring Back a Forgotten Customer

In a frank presentation, RadioShack's Lee Applbaum talked about how the company is winning back the do-it-yourselfer, who he once feared could "give us the finger."

Larry Postaer’s Lifetime in Advertising — And How It Was Boiled Down to a Single Letter

Larry Postaer and I have never met, I'm pretty sure, but our lives have nearly intersected more than a few times when we both were living in Chicago in the 1960s.

Mondes inventés, Mondes habités ("Invented Worlds, Inhabited Worlds")


The exhibition unveils the singularity of universes developed by artists who are in turn thinkers, engineers and architects investigating the forces and flux that control and make up our universe, as well as the dynamics that animate it continue

Inside McDonald’s Plans for World Chicken Domination

The move is not only the biggest alteration to the fast food giant's U.S. menu in 2012, it also appears to be part of a plan to try and steal share from fast-food chains like KFC, Popeye's and Boston market, based on documents obtained by Ad Age.

Who Underwrites ‘The Sky?’ A Parable of Marketing Do-Gooderism Out of Africa

I had just finished lecturing marketers about divining in their businesses their core purpose and cleaving to that purpose in all they do, with all their constituencies, all the time. What if a certain corporation distilled its core values down to "investing in the communities where we do business?"

Stat of the Day: Tablet Owners Spend More Time Online Overall

Adult tablet owners spend almost four and a half hours on the internet each day, compared with three hours for non-tablet owners in the same age 18-64 group.

Rolling Stone: Obama Hits Up Designers to Work for Free — On Jobs Poster

Rolling Stone, not exactly known as a bastion of right-wing Obama bashers, is slamming Obama for America for turning to unpaid crowd-sourcing for a jobs poster.

Targeting Millennials? You Have to Think Outside the Traditional Color Lines

In an excerpt from his new book, "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," Mr. Stoute describes how he explained millennials to marketers as less an age group and more of a mind-set.