John Felice, general manager of Ford Lincoln marketing; Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust; Scott Remy, chief communications officer of Nestle; and Best Buy Chief Marketing Officer Barry Judge on the NBA lockout's benefits to hockey and college basketball, and why marketers will have their eyes on digital sports properties.
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Group Creative Director: Alex Strimbeanu
Art Director: Sorin Tofan
Copywriter: Alexandru Boeangiu
Strategic Planner: Dan Sendroiu
Account Director: Roxana Hrimiuc
AV Manager: Liviu Isop
Director: Tim Lohr
Production Studio: Saga Film
Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. But media use is not a zero-sum game.
Are you a “webmaster”, admin, blog owner or someone with access to index.html files? Are you interested in taking part in the recent global wave of revolution from the comfort of your home computer? Occupy the Internet!
Add the animated GIF army to websites you control. http://fffff.at/occupy-the-internet/
I had just finished lecturing marketers about divining in their businesses their core purpose and cleaving to that purpose in all they do, with all their constituencies, all the time. What if a certain corporation distilled its core values down to "investing in the communities where we do business?"