May
07
‘Frozen’ Helps Lift Profit for an Energized Disney
Posted in: UncategorizedThe movie and its hit soundtrack contributed to a 27 percent increase in net income for the company’s second fiscal quarter.
May
02
Call for Limits on Web Data of Customers
Posted in: UncategorizedThe long-awaited administration report suggests that tech companies disclose the information they collect on customers.
Apr
07
Campaign Spotlight: ‘Rio 2’ and Vita Coco Kids Embark on a Partnership
Posted in: UncategorizedThe coconut water drink company is among more than a dozen brands that have “Rio 2” promotion deals with 20th Century Fox and Blue Sky Studios.
Mar
18
Advertising: Like That Vase on the TV? Click Your Phone to Buy It
Posted in: UncategorizedThe moment that products appear on television screens, viewers are encouraged to purchase them on their second screens.
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Mar
03
With New Rewards Card, Amex Focuses on Busy-Mom Market
Posted in: UncategorizedThe card, called Amex EveryDay and highlighted in an ad campaign starring Tina Fey, is aimed at women the company sees as a key to growth.
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Feb
20
Reporting From the Web’s Underbelly
Posted in: UncategorizedBrian Krebs’s widely read blog, Krebs on Security, covers a particularly dark corner of the Internet: profit-seeking cybercriminals who make billions off spam, malware and frauds.
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Feb
19
Skin Deep: Beauty Bloggers Parlay Social-Media Success into Entrepreneurship
Posted in: UncategorizedA new generation of beauty bloggers is managing to parlay social-media success into entrepreneurship.
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Feb
05
Republicans Spar on Leaks and Surveillance, Underscoring Partisan Shake-up
Posted in: UncategorizedHouse Republicans on Tuesday offered sharply divergent views about secret government surveillance programs and the leaks that made them public, underscoring the unsettled nature of a political debate that has scrambled the usual partisan lines.
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Oct
02
Groceries Are Cleaning Up in Store-Brand Aisles
Posted in: UncategorizedOver the last three years, sales of store-brand products grew 18.2 percent compared with 7.9 percent for national brands, according to Nielsen.
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Jul
10
Advertising: A Contest From Target With a High-Tech Twist
Posted in: UncategorizedTarget joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.
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Jun
29
Publisher Drops Book Deal With TV Chef Paula Deen
Posted in: UncategorizedFans had made a to-be-published book by Paula Deen a top seller on Amazon, but the publisher, Random House, joined the list of business partners that have cut ties to the embattled chef.
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Jun
27
Diabetes Drug Maker Suspends Deal With Deen
Posted in: UncategorizedThe pharmaceutical company Novo Nordisk has altered its ties with the celebrity chef Paula Deen, the public face of Victoza, its diabetes medication.
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Jun
14
Advertising: Freshpet Dog Food Promotes Products Sourced in the U.S.
Posted in: UncategorizedThe refrigerated dog food maker takes a patriotic turn in a new campaign to highlight its fresh ingredients.
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Mar
26
Economic Scene: In a Copyright Ruling, the Legacy of the Betamax
Posted in: UncategorizedA 1984 Supreme Court decision to permit home videotaping shaped the evolution of digital media. A ruling last week might have a similar effect.
Mar
12
The Media Equation: Martha Stewart Struggles to Stay on Top
Posted in: UncategorizedAs Martha Stewart shifts away from media and toward merchandising, a lawsuit between Macy’s and J. C. Penney has highlighted retailers’ continued hunger for strong brands like hers.
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