BMW: Revolution

BMW: Revolution

Advertising Agency: GSD&M Idea City, Austin, TX
Group Creative Director: David Crawford
Creative Directors/Art Directors: Jay Russell, Bill Marceau
Creative Director/Copywriter: Wade Alger
Agency Producer: Paul Golubovich
Editorial Company: Beast, Austin, TX
Editor: Sam Selis
Editorial Producer: Vicki Russell
Post Production Company: Nozon, Brussels, Belgium
Post On Set Director: James Vanderhaeghen
Executive Producer: Linda Van Zeebroeck
Producer: Carmen Sanchez
Composer/Songwriter: Felix Bloxsom
Audio & Sound Design: Play, Santa Monica, CA
Engineer: John Bolen
Production Company: Caviar, Los Angeles, CA
Director: Raf Wathion
DP: Patrick Otten
Production Designer: Jean Pierre Grandet
Line Producer: Fred Vrancken
Executive Producers: Tom Weissferdt, Michael Sagol
Airdate: April, 2008
Where shot: Brussels, Belgium

Miramax Settles $100 Million Media Account Review

NEW YORK (AdAge.com) — WPP Group's Maxus and independent Media Storm have each won duties on Miramax's estimated $100 million media account following a review, the film company said. Maxus, part of WPP's Group M network, has won planning and buying duties for the electronic portion of the account, which includes TV, radio and outdoor. Media Storm, an independent with a roster of entertainment clients such as FX, Food Network and Fox, has won the digital portion of the media business, which includes planning, search, mobile and gaming.

Top 6 Grand Theft Auto Posts – Viral Video Games (SUPER GALLERY)

There was a lot of build-up leading to the April 29 release of Grand Theft Auto IV (GTA IV), the Take-Two Interactive Software and Rockstar Games product for Xbox 360 and PlayStation 3, but it’s finally here.

Leading up to this event were fake wanted posters, giant murals, bus wraps and billboards…

Don’t hold you breath for David Blaine ads

BlaineOn The Oprah Winfrey Show today,
David Blaine set a new world record for holding his breath: 17 minutes and 4 seconds. He survived the ordeal, so our national nightmare continues. Then I started thinking: What are the ad opportunities here? Which brand is best positioned to leverage this media whore’s dubious achievement? (By media whore, I mean Blaine, not Oprah, our future president.) Hershey’s Breathsavers? Breathe Right nasal strips? Oh right, I forgot. No one likes the guy or wants to hire him (except the NBA, which thought he could make its refereeing scandal disappear). Tomorrow on Oprah, James Frey tries to break Blaine’s record. They’ll check him first for a tracheotomy and breathing tube under his loose-fitting garment.

—Posted by David Gianatasio

Euro RSCG Picks Up Another Piece of Jaguar


DETROIT (AdAge.com) — Jaguar Cars tapped Euro RSCG Worldwide for its global digital account after a review, the automaker said.

Top 6 Grand Theft Auto Posts – Viral Video Games (SUPER GALLERY) (VIDEO)

(TrendHunter.com) There was a lot of build-up leading to the April 29 release of Grand Theft Auto IV (GTA IV), the Take-Two Interactive Software and Rockstar Games product for Xbox 360 and PlayStation 3, but it’s finally here.

Leading up to this event were fake wanted posters, giant murals, bus wraps and billboards…

Caja de Ruidos: Hugo

Caja de Ruidos: Hugo

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissman, Mariano Dhualde, Maximiliano Sanchez
Art Director: Juan Hernandez
Copywriter: Nicolas Goldstein

Caja de Ruidos: Eliot

Caja de Ruidos: Eliot

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissman, Mariano Dhualde, Maximiliano Sanchez
Art Director: Juan Hernandez
Copywriter: Nicolas Goldstein

Caja de Ruidos: George

Caja de Ruidos: George

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissman, Mariano Dhualde, Maximiliano Sanchez
Art Director: Juan Hernandez
Copywriter: Nicolas Goldstein

Utterly Depressing Or A Necessary Reality Check?

youwillnever.jpg

Regarding Hugh MacLeod’s latest doodle, Rob at Six Sentences only takes three words to say, “Delicious. Awful. Accurate.” What say you?

Cocktail Shorts – The New Skirt? (GALLERY)

(TrendHunter.com) This spring, shorts aren’t just for those with long, supermodel legs. That’s because Cocktail Shorts flatter just about every figure. They’re more voluminous that your standard short short, so you’ll never have to worry about muffin tops and pinched thighs while sitting.

Cocktail Shorts come in an…

More Than $76M Spent on Energy Issues


Since the beginning of the year, more than $76 million has been spent on the issues related with going green. Recently TNS's Campaign Media Analysis Group released its newsletter, The Eye, focused on energy-related ad spending. Here's what was covered.

New Apple iPod + iTunes Commercial – Gamma

One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple’s Macbook Air commercial had on Yael Naim’s success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere.

So far, Apple has had a golden touch on all artists featured …

Wi-Fi Sneakers – A Step in the Right Direction (GALLERY)

(TrendHunter.com) I thought the Wi-Fi Detector T-shirt we featured was truly awesome, albeit so geeky, no one with a hint of fashion savvy would dare wear the digital display. These sneakers, on the other hand, aren’t as flashy, but still work as fully functional hot spot finders.

As you wander around town, an inte…

Geisha Glam – Kylie’s New Tour Look

Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn’t exactly make her look like a modern style maven.

Then again, who are we to judge her? She’s heralded the world over for her fashion savvy, and she wouldn’t be kicking off her KylieX2008 world tou…

Organ Protection Fashion 3 – The Men of Marc Jacobs

It wasn’t just women rushing to grab the “Protect The Skin You’re In” shirts. Marc Jacob’s skin cancer awareness campaign extended to men as well with a collection of “Protect Your Largest Organ” T-shirts.

Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …

High-Tech Fat Analysis – Overall Health Balance Scale (GALLERY)

(TrendHunter.com) The Overall Health Balance Scale from Japan’s National Electric is fitness gadgetry at its very best.

This devise measures your weight and BMI, the amount of fat under your skin, organ fat, how muscular you are, and your metabolic rate. After it’s taken all those readings, it tells you how out…

Advertisements that Insult Human Intelligence

Smoking Fish Hook Ad

As far as advertising is concerned, getting the message across is one thing but considering the logical intelligence of the viewing market to which it is aimed at penetrating is another. In short, there are some advertisements that really do not care if their ad campaigns make sense or not. A simple word or two is all that matters for endorsing companies, normally terms that associate their brand to the consumer’s mind.

But while imagery is one thing, it is apparent that there are a lot of ads that do not make sense at all. Some call them wasted money and opportunity while others look at simply creating an image towards placing brand awareness for products and services.

With these tactics in mind, many people will agree, is it really for strategic management or plainly for conning people into intellectual proportions on the whole advertising paradigm.

 

We all have our personal advertising bugbears. I am frequently dumbstruck by the portrayal of young men as henpecked morons, perennially outmanoeuvred by their vastly superior girlfriends. And I can’t be the only person bothered by the ambulance-chasing personal injury adverts – the “no win, no fee” propaganda packs of the compensation culture.

(Source) theblog

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New Apple iPod + iTunes Commercial – Gamma (VIDEO)

(TrendHunter.com) One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple’s Macbook Air commercial had on Yael Naim’s success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere.

So far, Apple has had a golden touch on all artists featured …

Offensive Candy – Fat Pig Chocolate

You want to lose weight, but every time a piece of chocolate comes your way, you just can’t seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it’s a little bit nasty, and if you’re easily offended, I wouldn’t suggest …