Arby’s filmed a brisket being smoked for 13 hours at the smokehouse in Texas that cures its brisket, and that footage will be one long commercial.
A hotel company’s marketing campaign relies on “wow” moments created for its guests, told in six words.
April 1 is a day for pranksters, and businesses and chambers of commerce are vying for top attention.
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The program is being introduced on Thursday to coincide with the International Day of Happiness, which promotes well-being, among other things, and the first day of spring.
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Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
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The campaign encourages men to stand up for the rights of the women of the world who are their mothers, sisters and daughters.
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Mondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.
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The violinist, Charlie Siem, has composed a score to accompany marketing efforts for the magazine, a CBS Television publication.
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Miller Fortune, at 6.9 percent alcohol by volume, is meant to appeal to a generation that buys distilled spirits more than its older siblings.
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Scarlett Johansson has resigned her post as a good-will ambassador for Oxfam International, the charity organization, because of her recent agreement to become an endorser for SodaStream, and more news.
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A sequel will run during the Super Bowl to a Cheerios ad that received an unanticipated quantity of baldly racist online condemnation for the interracial family at its heart.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.
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The power of big-event television is on display as perhaps never before.
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Semiretired in recent years, he is back in a new role and with a new name. He isn’t lonely anymore.
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Martin Sorrell said on Monday that caution remained the watchword for marketer clients of agencies owned by WPP and others.
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Johannes Leonardo in New York is hiring a new chief executive, Michael Duda, and bolstering its creative team as well.
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In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.
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Nature’s Recipe is giving“collar cameras” to influential pet owners, and resulting photos are posted online.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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