Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi

Brands that didn’t buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol’s first Copa America in the United States since 2016 has been a massive success for TelevisaUnivision, whose live sports coverage currently accounts for…

How News Outlets Are Covering Kamala Harris

Some liberal news organizations have started playing up Ms. Harris’s perceived strengths. Conservative ones have stepped up their criticisms of her.

At-Home Slushie Makers – The Ninja SLUSHi Makes Commercial-Grade Frozen Drinks at Home

(TrendHunter.com) Following the runaway success of the Ninja CREAMi, SharkNinja announced the Ninja SLUSHi to simplify the process of making high-quality slushies at home without mess. The professional frozen drink…

More Than 23 Million Watched Biden’s News Conference, Beating the Oscars

The drama surrounding the president’s bid for re-election has captured voters’ interest.

More Than 23 Million Watched Biden’s News Conference, Beating the Oscars

The drama surrounding the president’s bid for re-election has captured voters’ interest.

Fila Is Italian, As Chic ‘Bellissimo’ Ad Reminds Us

A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or sunburned, and no one is afraid to eat carbs. The aspirational (and fictional) backdrop is at the heart of Fila’s new global…

How News Outlets Are Covering Kamala Harris

Some liberal news organizations have started playing up Ms. Harris’s perceived strengths. Conservative ones have stepped up their criticisms of her.

How News Outlets Are Covering Kamala Harris

Some liberal news organizations have started playing up Ms. Harris’s perceived strengths. Conservative ones have stepped up their criticisms of her.

20 Ultra-Compact Camping Essentials – From Portable Espresso Makers to Convenient Insect Bite Kits (TOPLIST)

(TrendHunter.com) Compact camping essentials are key to a comfortable and lightweight experience. Whether you are car camping or going deep into the woods, this range of products will ensure optimal convenience and…

BDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios

The media company Bustle Digital Group laid off nine staff–including the editors in chief of Romper and The Zoe Report–and consolidated its parenting and lifestyle publishers into centralized units on Monday, according to five people familiar with the matter and a memo obtained by ADWEEK. BDG founder and chief executive Bryan Goldberg confirmed the news….

’90s Boy Band Rivals Joey Fatone and A.J. McLean Unite for a Dunkin’ EP Celebrating Iced Drinks

After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin’ is making more music by releasing its first EP exclusively on Spotify today. *NSYNC’s Joey Fatone and the Backstreet Boys’ A.J. McLean have united as the Iced Boys for their first duet, “Iced Like My Coffee.” Referencing the…

The same « mistakes » twice / Copie non accidentelle

THE ORIGINAL? 
New Zealand Transport Agency « Mistakes » (Road Safety) – 2014
Watch the TV Commercial (You Tube)
Source : EPICA GOLD, Cannes Lions GOLD, NY Festivals 1st Prize

Agency : Clemenger BBDO (New Zealand)
LESS ORIGINAL
SOS Malus Insurance – 2024
Watch the TV Commercial
Source : Tik Tok
Creator : Royza  (France)

Redefining Value: The Strategic Vision Behind Verizon’s Total Wireless Rebrand

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its…

How Biden’s Stumbles Collided With a Right-Wing Conspiracy Theory

Some far-right commentators have long argued that Democratic Party elites were plotting to replace President Biden. Now those commentators say they’ll be proved correct.

Bold Care by Post Office Media

Advertising Agency: Post Office Media, India
Production Company: Post Office Media, India
Art Director: Vipul Arora
Copywriter: Vipul Arora

Bold Care by Post Office Media

Bold Care by Post Office Media
Bold Care by Post Office Media

Staying Connected Through the Customer Journey With American Express

Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology teacher to an experienced marketing leader. Rutledge shares her insights on the importance of learning and staying connected to customers, supporting…

What to Know About Hallmark’s New Streaming Service

Hallmark is trying to give viewers Christmas in July with a new streaming service. What’s happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it’s launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. Hallmark+ will consist of a transformation for…

‘Inside Out 2’ Passes $1.25 Billion Mark and Is Pixar’s Biggest Movie Ever

The animated film about a young teenage girl and her complex emotions has passed the $1.25 billion mark globally and is expected to keep growing.

The Internet Is Forever. When Should Brands Capitalize on Trending Pop Culture References?

Who doesn’t love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I’m writing this, you may have someone from…

Inside AT&T’s Grand Strategy to Be Part of Black Cultural Moments

With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That’s why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives. Its Dream in…