At a time when e-book sales seem to be flattening, there is something to be learned from Kevin Kelly’s self-published print catalog, a collection of reviews accrued from a website over the years.
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Marketing decisions, like Marilyn Monroe appearing in competing fragrance ads and customized Quarter Pounders, offer more choices and raise a few questions.
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Several companies are running public-service campaigns that target parents and children with calls for bravery and leadership.
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In television commercials and online videos, real men describe their professions and laud Lands’ End dress shirts.
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Hoping to catch a wave in social media, Kraft is introducing a line of ready-made sauces with a catch line it hopes will resonate with the young.
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Fans had made a to-be-published book by Paula Deen a top seller on Amazon, but the publisher, Random House, joined the list of business partners that have cut ties to the embattled chef.
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The pharmaceutical company Novo Nordisk has altered its ties with the celebrity chef Paula Deen, the public face of Victoza, its diabetes medication.
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Joe Chetrit, an investor who normally stays out of the spotlight, outmaneuvered 20 or so other bidders for the 53-story tower on Madison Avenue.
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