Hasta La Creative!

A lot has happened over the last 28 days that may have distracted you from February’s status as Black History Month. So on this, the last day of the annual celebration, we’re sharing some Black History Month-themed TV ads released by big brands; all of them aired nationally, according to iSpot.tv, the real-time TV ad measurement company.

First, an ad from “Coca-Cola” titled “History Moves Forward” that juxtaposes the evolution of the iconic Coke bottle with landmark moments in Black history. Coke has been running different version of this ad for years, including in the 2007 Super Bowl. According to iSpot, the ad aired 115 times in February, generating more than 56 million TV ad impressions across networks including NBC, USA Network and Fox Sports 1, with the biggest-budget placements coming during telecasts of the 2018 Winter Olympics.

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Los York mixed-media design and production company Los York Studio hired director and visual artist Shane Griffin as partner, global  creative director.

Based out of Los York’s New York office, Griffin will be tasked with leading creative content operations alongside Los York Studios senior executive producer Santino Sladavic, working with both agency and brand clients.

“Ecstatic to have Shane leading the way for Studio. He’s the next generation of creative in this evolving space,” Sladavic said in a statement. “He’s more than a commercial director and more than a designer, he is an all-encompassing visual artist whose work makes and sets trends.”

“What drew me to Los York is their core team of artists and their always-elevated aesthetic and design,” Griffin added. “As long as I’ve known Dex and Seth, it has always been easy for me to share in their vision and meld with their mindsets — we look forward to collaborating on some badass work and sublime storytelling.”

Griffin arrives at Los York following nearly two years as an artist with artist management agency and design studio Sunday Afternoon. Prior to that he spent two years as creative director for New York-based VFX studio Method Studios. He has also directed works for brands including Apple, Google, Microsoft, adidas and Ford and previously worked with Los York on “Let Your Red Out” for Apple’s iPhone 7.

Los York Studios also brought on Garrett Braren as executive producer. Braren arrives from animation studio Laundry, where he spent a little over a year as an executive producer, following two years as executive producer with 1stAveMachine.

Vice and Vogue are putting their new content collaboration on hold, just four months after announcing the partnership in October to a room full of ad buyers.

“Both Vogue and Vice are committed to creating the most relevant, innovative content experiences for audiences, and at this time, have mutually decided to delay their content collaboration,” the companies said in a joint statement.

A Vogue spokeswoman declined to comment on whether the effort, tentatively called Project Vs when the companies announced it at an Omnicom Media Group event, had secured sponsors yet.

Continue reading at AdAge.com

MDC-owned media agency Assembly has hired its first-ever president, Steven Feuling.

Feuling, a former Vizeum CEO who most recently led Bloomberg Media’s business-to-business marketing services group, started early last week and jumped in on a pitch the next day. “A good pitch, by the way,” he says. And it felt just like old times. “It was like oxygen. It was so much fun.”

We talked to Feuling and his new partner-in-crime, Assembly CEO Martin Cass, about the new gig and learned a few things the ad world might not know about the new president of Ad Age’s Media Agency of the Year.

Continue reading at AdAge.com