Collingwood Elvis Festival: Cop

Anyone can feel like Elvis.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Copywriter: Nick Asik
Designers: Omar Morson, Allan Mah
Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer

Collingwood Elvis Festival: Handyman

Anyone can feel like Elvis.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Copywriter: Nick Asik
Designers: Omar Morson, Allan Mah
Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer

Collingwood Elvis Festival: Doctor

Anyone can feel like Elvis.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Copywriter: Nick Asik
Designers: Omar Morson, Allan Mah
Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer

Bar One: The fireman

Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Paul Strappini
Art Director: Hannes De Beer
Copywriter: Collin Makhubela
Agency Producer: Cathy Collins
Production Company: Bioscope Films
Director: Hylton Tannenbaum
Executive Producer: Daniel Kaplan
DoP: Willie Nel
Editor: Ricky Boyd

MasterCard: Priceless surprise – Michael Ballack

Advertising Agency: McCann, Germany

Vodafone: The self-defense umbrella

Advertising Agency: Ogilvy & Mather, Mumbai, India

Yahoo Is Buying Social Shopping Site Polyvore


It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy them on one of 350 participating retailers’ sites.

Yahoo did not disclose how much it is paying for Polyvore.

Continue reading at AdAge.com

Homey Craft Shops – Pony Craft's Cozy Store Makes the Search for Materials Organized (GALLERY)

(TrendHunter.com) As a store that carries an assortment of supplies for hobbies like knitting, sewing and crafting, it would be easy to get lost in the Pony Craft shop in India were it not so perfectly organized….

Calvin Klein Jeans: The full story

Calvin Klein Jeans introduced “Meet Us”, a campaign highlighting the new ways in which today’s young people think about love, dating, and sex. Through provocative imagery overlaid with sexually charged texting screenshots, Mother New York created a multimedia campaign that shares intimate details, inspired by real­life stories from real young people around the world.?T?rue to today’s form of seeking connections, the campaign will be integrated within dating social app Tinder, as one of the first brands permitted to advertise within the app. Running across 27 markets around the world, “Meet Us” will be featured on non­traditional outdoor media, such as large­format static LED screens and street furniture in key global cities like Bangkok and Sao Paulo. One of the main campaign images, a same sex embrace, will debut on the brand’s signature billboard on Houston Street in Soho on August 3rd.

Advertising Agency: Mother, New York, USA

Amazon Pushes to Deliver More Prime Time

Between series like “Transparent” and deals with Woody Allen, Spike Lee and the car-show host Jeremy Clarkson, Amazon is nurturing its original programming to build its subscription service.


Music Artists Take On the Business, Calling for Change

As their attitudes toward the online economy shift, more artists are speaking out for an overhaul of the industry and how they are compensated.


Ijota White: Chocolate

Enjoy life.
Super whitening toothpaste.

Advertising Agency: Cheil, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Saeho Kwon
Art Directors: Giho Lee, Junggi Seo
Copywriters: Dean Pinnigton, Luke Ashiton, Giho Lee
Clay Artist: Sung Gae Kim
Photographer: Tae Whan Kim
Retouchers: Wonsub Park, Jaesung Kim
Media Manager: JinAh Lee
Published: January 2015

Tarjeta Naranja: Candies

Advertising Agency: BBDO, Argentina
Chief Creative Officers: Ramiro Rodríguez Cohen, Rodrigo Grau
Creative Director: Gabriel Huici
Art director: Bruno Barbosa
Copywriters: Patricio Kodalle, Andres Aguilar
Account director: Soledad Rivas
Account executives: Maria Laura Fernandez, Celina Pla
Account assistant: Micaela Suaya
Head of production: Veronica Zeta
Agency producers: Sol de Martini, Jimena Oliva
Production company: Reino
Director: Reino
Head of production: Reino
Sound: Elefante Resonante
Sound mix: Tres sonido
Music: Elefante Resonante

Ijota White: Coffee

Enjoy life.
Super whitening toothpaste.

Advertising Agency: Cheil, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Saeho Kwon
Art Directors: Giho Lee, Junggi Seo
Copywriters: Dean Pinnigton, Luke Ashiton, Giho Lee
Clay Artist: Sung Gae Kim
Photographer: Tae Whan Kim
Retouchers: Wonsub Park, Jaesung Kim
Media Manager: JinAh Lee
Published: January 2015

Ijota White: Cigarette

Enjoy life.
Super whitening toothpaste.

Advertising Agency: Cheil, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Saeho Kwon
Art Directors: Giho Lee, Junggi Seo
Copywriters: Dean Pinnigton, Luke Ashiton, Giho Lee
Clay Artist: Sung Gae Kim
Photographer: Tae Whan Kim
Retouchers: Wonsub Park, Jaesung Kim
Media Manager: JinAh Lee
Published: January 2015

HeavyGifts / MetalCaptcha: Are you a metalhead or a bot?

see the work at http://metalcaptcha.heavygifts.com

MetalCaptcha is a free service developed by the HeavyGifts group, which is meant to banish the evil bots from the website forms.

Creative Director/Art Director/Copywriter: Zénó Rolf Farkas
Additional credits: Gábor Koppány Nagy
Published: June 2015

Google Prices Seem to Be Rising for Brand-Name Keywords, But Why?


Weird as it may seem, a lot of marketers buy search ads from Google to run when people perform a search that includes a brand’s name. This may seem like a waste of money, since the brand should organically show up in the normal search results, but it’s a way for brands to make sure their sites and not their rivals’ are what people click on.

It’s a brand-protection measure, but the cost of protecting one’s brand appears to be going up.

Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight weeks, causing speculation to swirl throughout the industry.

Continue reading at AdAge.com

Brands Ante Up for Time on Startup Net Poker Central


Two months before its official launch date, a clutch of newly minted national TV advertisers are beginning to ante up for time on the standalone cable network Poker Central.

The channel, which aims to reach some 50 million worldwide subscribers when it deals out its first hand on Oct. 1, has lined up business from the suddenly ubiquitous fantasy sports website DraftKings.com, the e-commerce player Dollar Shave Club and the four-year-old Amazon Appstore.

While Poker Central won’t go live until the fall, the three clients have already made their first appearance in programming produced by the network. NBCSN on Wednesday aired three one-hour episodes of Poker Central’s “Super High Roller Celebrity Shootout,” a $1 million No Limit Hold ‘Em tournament in which comic card sharks Norm Macdonald, Kevin Pollak, Brad Garrett, Hank Azaria and Don Cheadle compete for the chance to take on the winner of a five-man professional showdown.

Continue reading at AdAge.com

What a farce it is

Hilary Jones ponders absurdity and farmer’s markets

by

From Adbusters #120: Manifesto for World Revolution PT.III

I want to share with you my recent experience at a “Winter Farmer’s Market” in Vancouver.

Although I have been to many similar events, for some reason, this time it dawned on me what a farce it is.

The market was packed full of people just like me: middle income, urban, progressive, toting our reusable bags, willing to pay a premium for locally-sourced organic products and desperately wanting to believe that we are part of the solution, not the problem.

We all milled around aimlessly, sampling luxury products such as handmade chocolate and artisan-distilled vodka, comparing a dozen different varieties of heirloom carrots, etc. With every purchase, we could pat ourselves on the backs for being so progressive and “green” and continue to deny our individual and collective responsibility for the impending collapse.

Although valet bicycle parking was available, we arrived in our car from another part of town. Judging by the parking situation, so did the majority of customers. Every vendor (several dozen at least) brought their merchandise in their own trucks from dozens or hundreds of kilometres away and set up their own gas-powered generators to run their refrigeration and other accessories. How is this any better for the planet than driving to the mall to shop at Walmart?

The whole thing just made me sick and I ended up fleeing in disgust and frustration. I don’t have children, don’t own a home, take public transit to work every day, but I have to admit that I am just as much a part of the problem as the SUV-driving suburbanites with 2.3 children. I am one of those “hard-working taxpayers” that every political party in the Western world attempts to appeal to. I spend my disposable income on travel, technology, entertainment and other useless crap. I salve my conscience by attending protests (when they are conveniently timed and located), donating money to “good causes” and voting for the most “progressive” candidates (or sometimes the lesser of two or three evils).

And by subscribing to Adbusters, the lone voice of sanity in the wilderness of media bullshit. Thank you so much for your existence! Reading your magazine is always a painful but validating experience.

I look forward to every issue and I eagerly await Dec. 19.

— a letter by Hilary Jones, Vancouver, Canada.

Source

Boca Maldita Beer: Facebook

Some days you just want to forget.

Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director: Bruno Regalo
Art Directors: Bruno Regalo, Thiago Matsunaga, Bárbara Rossi
Copywriters: Zé Luís Schmitz, Ricardo Mercer, Carolina Ceccon
Published: July 2015