New York Times Metro Editor Resigns, Citing ‘Mistakes’

Wendell Jamieson, who had led The New York Times’s metro section for five years, issued an apology before leaving the paper. But the reason for his departure was not disclosed.

Astral Tequila borrows more from the Dos Equis-Jonathan Goldsmith playbook


The Davos Brands-owned Astral Tequila can’t seem to shake the Dos Equis marketing playbook. Since last year, it has attempted to extend the shelf life of actor Jonathan Goldsmith playing a suave gent of unrivalled accomplishments by signing the former Dos Equis “Most Interesting Man in the World” as its new pitchman in a very similar role, surrounded by beautiful woman or performing remarkable feats with ease.

Now, Astral seems to have loosely coopted another idea from Dos Equis with a spot in which Goldsmith’s character makes a slight adjustment to this year’s Cinco de Mayo festivitiesextending them an extra day with a new holiday, “Cuatro de Mayo.”

Similarly, Astral, though not changing the day, is trying to extend Cinco de Mayo. But Cuatro de Mayo (May 4) falls on a Friday this year, an already heavy bar day, so it’s not clear how much Astral can gain from the move. (May 4 is also synonymous with Star Wars, so there is a little bit of competition when it comes to unofficial holidays.)

Continue reading at AdAge.com

Digestive Advantage: Stay Strong – Happy Camper

Video of Digestive Advantage – Happy Camper :30

Joy: Fuck Roadworks

Joy Print Ad - Fuck Roadworks

Bogotá ranks among world’s most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why we invited people to use bikes and break through.

Joy: Fuck Riots

Joy Print Ad - Fuck Riots

Bogotá ranks among world’s most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why we invited people to use bikes and break through.

Joy: Fuck Traffic

Joy Print Ad - Fuck Traffic

Bogotá ranks among world’s most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why we invited people to use bikes and break through.

Viacom Digital Studios Partners With Twitter and Expands VidCon to London

Just six months after its creation, Viacom Digital Studios made its NewFronts debut today with an ambitious slate that included two dozen shows based on Viacom’s biggest networks for a variety of digital and social platforms, an expansion of its newly-purchased VidCon and content partnerships with Twitter and Snap, Inc. During its inaugural NewFronts event…

Digital Advertising Has Neglected Audiences. Now We’re Paying the Price

Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is that the advertising value exchange is incomplete. Even as digital media spend surpasses $100 billion this year, performance will disappoint and viewers of ads will come…

Com $630 milhões, “Vingadores: Guerra Infinita” se torna a maior bilheteria de estreia no mundo

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Todo mundo meio que já sabia que isso estava para acontecer, mas “Vingadores: Guerra Infinita” ainda assim conseguiu surpreender nos números de sua estreia. O grande crossover de todas as franquias criadas pelo Marvel Studios em seus primeiros dez anos de vida tomou de assalto os cinemas ao redor do mundo neste primeiro fim de …

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Ainda não entendeu o que é blockchain? Este livro infantil te ajuda

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Entre os nomes que definem o futuro da humanidade mais imediato no momento, o blockchain sem dúvida tem algum lugar. Um dos principais temas do SXSW deste ano, a tecnologia que tem na descentralização sua medida de segurança maior já está começando a gerar um mercado de empresas que se sustentam na colaboração e gamificação da …

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Conheça o Cinephile, o novo jogo de cartas feito especialmente para cinéfilos

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Os jogos de tabuleiro e de cartas estão tendo um bom momento no mercado já há alguns bons anos, com o público demonstrando interesse em novos tipos de jogatina física que sirvam de escapatória momentânea das telas virtuais e saiam da lógica batida dos Bancos Imobiliários e Jogos da Vida tão exaustivamente explorados em suas …

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Facebook finalmente testa botão de “descurtir”

dislike-b9

Recurso é similar ao utilizado no Reddit

O post Facebook finalmente testa botão de “descurtir” apareceu primeiro em B9.

Zippo: Grow Old

Zippo Print Ad - Grow Old

International Society for Human Rights: Jesus

International Society for Human Rights Print Ad - Jesus

A third of the world population lives in states in which the death penalty is still in force. Today, executions are as real and present as they were 2000 years ago. The only thing that has changed are the methods. Now, things like lethal injections are most common.

But when you look at the cots the prisoners are strapped on, they bear an uncanny resemblance to a very popular ancient Roman execution device:
The cross. A resemblance that conveys a powerful message:

Even two millennials later, nothing has changed.
Now it’s finally time to end the era of the death penalty.

Stihl: Moses

Stihl Print Ad - Moses

Prestige Jindal City: Move Closer – Education

Prestige Jindal City Print Ad - Move Closer - Education

A residential project connected to the city through an exclusive metro station within the project.

Prestige Jindal City: Move Closer – Fitness

Prestige Jindal City Print Ad - Move Closer - Fitness

A residential project connected to the city through an exclusive metro station within the project.

Prestige Jindal City: Move Closer – Health

Prestige Jindal City Print Ad - Move Closer - Health

A residential project connected to the city through an exclusive metro station within the project.

Prestige Jindal City: Move Closer – Shopping

Prestige Jindal City Print Ad - Move Closer - Shopping

A residential project connected to the city through an exclusive metro station within the project.

Is the Pace of Adtech Killing Adtech?

Bob Knorpp, the host of The BeanCast, asked me a difficult but important question on this week’s edition of the marketing industry’s best podcast. Every time you turn around these days there seems to be another bright and shiny tool in the Adtech arsenal. But for brand managers and marketing leads there’s a double problem. […]

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