Ditto Labs will search photos on Instagram, Tumblr and Twitter for Kraft Macaroni and Cheese products and use that information to develop marketing strategies.
A campaign for Bumble Bee SuperFresh has a budget estimated at $25 million, a significant investment for a company that had no measured ad spending in major media last year.
     |
The natural cereal, sold by Post Foods, has been around since 1897, and is introducing a line extension to appeal to more contemporary tastes.
| |
A nutritional energy bar called Balance Bar begins a campaign to strengthen the brand name.
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
