Las Vegas Delays Activating New Slogan After the Death of Kobe Bryant, His Daughter and Others

Last week, the Las Vegas Convention and Visitors Authority (LVCVA) revealed it was switching up its iconic slogan, “What happens here, stays here.” While R&R Partners’ principal and CEO Billy Vassiliadis wouldn’t tip the slogan, the smart money was on “What happens here, only happens here.” On last night’s Grammy Awards, that exact slogan came…

Estúdios de Hollywood passam a investir em sustentabilidade

hollywood-sustentabilidade

Seguindo a preocupação mundial em relação às mudanças climáticas, a maioria dos estúdios de Hollywood está adotando compromissos sustentáveis, ou pelo menos práticas consideradas um pouco mais ecológicas. De acordo com a Variety, a Sony assumiu o compromisso de plantar uma árvore por dia nas comunidades em que realizar gravações, ou seja, a quantidade de …

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Brands Mourned Kobe Bryant’s Shocking Passing

After a helicopter carrying nine people on board crashed on a remote hillside in Calabasas, Calif., brands paid tribute to Kobe Bryant and his daughter Gianna Maria-Onore Bryant. The horrific and untimely death of Kobe and Gianna (known as a particularly close father-daughter duo due to their shared love of basketball), along with seven other…

Q&A: Wunderman Thompson’s North American CCO Taras Wayner on Shaping the Agency’s Future

The past year has been nothing short of a whirlwind for Wunderman Thompson, the global agency formed by the merger of J. Walter Thompson and Wunderman in late 2018. Since the two WPP shops combined forces, Wunderman Thompson has made a number leadership hires and changes, such as naming Bas Korsten and Daniel Bonner as…

How the Grammys Is Still not Understanding Its Viewers’ Preferences

The recent departure of The Recording Academy CEO Deborah Dugan and her related harassment lawsuit placed a new crisis on the Grammys brand this year. Already dealing with a decline in viewership and significant loss of their key audience demo of adults between the ages of 18-49, the brand was in danger of losing any…

Bill Ray, Photographer of Indelible Moments, Dies at 83

He captured Marilyn Monroe singing “Happy birthday, Mr. President,” Elvis Presley as an Army private, scenes of war and urban unrest, and much more.

Why Rob Gronkowski Will Be Wearing Wrangler Jeans to Super Bowl 2020

For 73 years, Wrangler has positioned itself as the maker of authentic Western blue jeans, the sort of denim worn by cowboys, ranch hands and rodeo riders. Jeans that demanded to be worn with a silver belt buckle the size of a dinner plate. So if you were Wrangler and looking for a logical brand…

Liz Ross Is Out as President and CEO of Minneapolis-Based Agency Periscope

Liz Ross, president of Minneapolis-based agency Periscope, has left the agency after just over four years. In a statement, the agency said Ross and Periscope “mutually agreed to part ways.” “We thank Liz for her many contributions and leadership at Periscope,” said Eric Ashworth, executive vice president of product and market strategy and president of…

Denny’s Expands Beyond Meat Burger to Restaurants Nationwide

Following a successful launch in Los Angeles, Denny’s will offer a plant-based burger made by Beyond Meat in more than 1,700 locations across the U.S. and Canada, according to a company announcement today. The move is also part of Denny’s goal to meet consumers’ “desire to move toward a flexitarian diet.” The new menu offering,…

Washington Post Suspends a Reporter After Her Tweets on Kobe Bryant

While social media praised the N.B.A. star after his death, Felicia Sonmez posted a link to an article on the allegations of sexual assault made against him in 2003.

Tumblr Kicks Off #Issues2020 Campaign in Run-Up to U.S. Presidential Election

Tumblr kicked off its #Issues2020 campaign Monday, in which the blogging platform will team up with organizations to create Issue Time videos spotlighting key issues leading up to the 2020 U.S. presidential election. Nonprofit, nonpartisan voter-registration organization When We All Vote will also provide Tumblr users with resources on registering to vote directly via their…

Eminem Earns His 10th Straight No. 1 Album

“Music to Be Murdered By,” another typically controversial album by the 47-year-old rapper, was a surprise release on Jan. 17.

Jonah Hill Creates an Uplifting, A-list Anthem of Creativity for Adidas Originals

Adidas Originals has gathered some of today’s biggest names in music, fashion, sports and art to launch a new campaign celebrating 50 years of the brand’s classic Superstar sneaker. Leading the team is the company’s latest brand creator, Jonah Hill, who directed and narrated the short film “Change Is a Team Sport.” The Superstar sneaker…

A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s climate but, more crucially, is also connected to the philosophy of growth. “The name Rain makes so much sense because a…

Planters Pauses #RIPeanut Campaign—but Will Still Air Super Bowl Spot

Planters has hit pause on its #RIPeanut Super Bowl campaign, which saw the demise of the brand’s iconic mascot, Mr. Peanut, in the wake of basketball star Kobe Bryant’s death. However, the “pause,” as a spokesperson for the brand referred to it, as of now only applies to the brand’s paid efforts on platforms like…

LinkedIn Begins Integrating Elevate Into Pages

LinkedIn continued to make its pages for businesses more robust, revealing late last week that they are now integrated with its Elevate features. The professional network debuted Elevate in April 2015 as a way for companies to encourage employees to curate and share company content and to measure the effectiveness of those efforts. Senior director…

You’ve Never Seen Jason Momoa Like You Will in Quicken Loans’ Super Bowl Ad

Quicken Loans-owned Rocket Mortgage is back for its third Super Bowl in 2020, this time as the official mortgage sponsor of the NFL–a four-year partnership that the lender announced earlier this month. In a 16-second teaser released today, actor Jason Momoa stands in front of a bathroom mirror in what appears to be a bathrobe,…

Nova Jersey passa a exigir que construtoras considerem mudanças climáticas em projetos

njb9

Nos Estados Unidos, o estado de Nova Jersey se tornou o primeiro estado americano a exigir que as construtoras levem em conta as mudanças climáticas em seus próximos projetos. De acordo com o New York Times, a mudança é parte de um esforço de alguns estados americanos para reagir às medidas de Donald Trump, que …

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Google destaca personalidades negras “mais buscadas” em sua plataforma de pesquisa

google-mes-historia-negra

Nos Estados Unidos, fevereiro é conhecido como Mês da História Negra, que ressalta a contribuição dos negros para a formação política e cultural do país. Além de EUA e Canadá, a data também é celebrada em outros países como Irlanda e Reino Unido, embora não oficialmente. Como um “esquenta” para fevereiro, o Google lançou um …

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Super Bowl 2020: Chris Evans e John Krasinski fazem piada com sotaque de Boston em comercial da Hyundai

hyundaicomercial

A Hyundai este ano vai investir em um comercial do Super Bowl para divulgar uma das maiores novidades em sua linha de veículos, o “Remote Smart Parking Assist” que estaciona o carro para o motorista sem que ele precise estar no volante. E a estratégia maior para fazer o público do evento ser atingido pela …

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