Mötley Crüe’s Tommy Lee and Brittany Furlan on how to be a marketing rock star

Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress and comedian Brittany Furlan-Lee, help you overcome your digital stumbling blocks while keeping you laughing in this new form of online conference. 

Twitter’s MoPub Mobile Monetization Platform Turns 10

Twitter’s MoPub mobile monetization platform is celebrating its 10th anniversary by sharing its Next 10 list of 10 clients and partners that it sees driving the future of mobile applications and advertising over the next 10 years. MoPub said in a blog post Tuesday, “As we reflect back, it’s clear that in today’s chaotic digital…

Watch live at 2 p.m. EDT: How the pandemic is reshaping the food and beverage industry

Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators.

Amp spotlight: How COVID will affect agencies' 2021 budgets

In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they’re handling fall planning and budgeting in the coronavirus age.

Opinion: What Feeding America learned during COVID-19

Inside a pandemic hunger-relief campaign.

Watch the newest commercials on TV from Apple, Ford, Manscaped and more

Ford pays tribute to those “who put fear aside and run toward the flames” in a spot that shows Ford Super Duty trucks in use by first responders.

Amazon Rolls Out Its Own Peloton Competitor, Prime Bike

There’s a new Peloton alternative in town. Three-year-old connected fitness brand Echelon has launched the Prime Bike, with none other than ecommerce giant Amazon. Officially known as the EX-Prime Smart Connect Bike, it’s $499, or nearly one-quarter the price of Peloton’s $1,895 base model. It’s also a significant markdown for Echelon, which sells its own…

These Dave & Buster’s Spots Are Weird, but They Definitely Get Your Attention

Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden+Kennedy’s “Dilly Dilly” for Bud Light. Hoping to put their own spin in an attempt to enter the lexicon, Mother…

Pesquisa aponta que 16% dos usuários de plataformas de streaming de áudio no Brasil têm um smartspeaker

Um novo estudo realizado pela Kantar Ibope Media traz alguns insights sobre o consumo de áudio on demand no Brasil. Para os usuários, entre as principais características do consumo desse tipo de conteúdo está a simultaneidade, ou seja, a prática de ouvir música ou podcast através de uma plataforma de streaming quase sempre vem acompanhada …

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Se errar tamanho da pulseira do Apple Watch 6, consumidor vai ter que trocar aparelho inteiro

Já faz uma semana que a Apple anunciou ao mundo o Apple Watch 6, que além de promessa de medir o nível de oxigênio no sangue e outras coisas que só pertenciam ao futuro também confirmou duas possibilidades de alças. O curioso é que tanto a Solo Loop e a Braided Loop envolvem pulseiras inquebráveis …

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Airlines plead for mandatory virus tests to prop up demand

Passenger traffic showed little improvement in August, according to IATA, with gains limited mainly to domestic markets.

Why brand awareness is even more important than product development

Wasabi’s CEO and CMO discuss data storage, value propositions and how they measure success.

Bumble Buys Eye-Catching Newspaper Ads in Honor of RBG’s Legacy

Bumble, the buzzy dating app that puts control of the conversation in the hands of women, took out full page ads in three major newspapers this week to honor Supreme Court Justice Ruth Bader Ginsburg. RBG, who passed away last week, was described in the ads (which were yellow–in keeping with the app’s brand marketing)…

Twitter Sets Big Push for National Voter Registration Day

Twitter has big plans for National Voter Registration Day Tuesday. Public policy director Bridget Coyne said in a blog post, “Today, we’re rolling out new tools and in-application experiences that will put voter registration resources at the public’s fingertips and support the essential voter registration efforts happening across the country.” Every U.S. Twitter user will…

Airlines Are Set for Major Layoffs, but Marketers Won’t Be Affected

With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to materialize, American, United and Alaska airlines are planning massive layoffs beginning Oct. 1–but their marketing and advertising departments won’t be affected. After being given nearly $25 billion in April as…

4 metrics to help grow your e-commerce subscription site

Managing a subscription-based e-commerce business requires constant monitoring. This is possible when you have the right metrics in place.

Amp spotlight: How agencies plan to spend money in 2021

In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they’re handling fall planning and budgeting in the coronavirus age.

This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer

Sony’s latest ad for the newly released PlayStation 5, by adam&eveDDB, is so epic and action-packed that at first glance, one might mistake it for a movie trailer. The 60-second spot shows a man in a small boat on a rolling ocean who is suddenly surrounded by pirates and airships as his craft is drawn…

Addressable TV Gets a Programmatic Boost

SpotX is bringing its programmatic tools to the fast-growing addressable TV space. A handful of consortia are currently testing their addressable technologies, which would allow networks to swap in ads targeted to specific viewers. SpotX has partnered with one of those initiatives, Project OAR, to allow networks and advertisers to trade addressable ads programmatically. SpotX…

Nextdoor, H&R Block Team Up on 10 Neighborhood Projects Across the US

Nextdoor is teaming up with H&R Block on 10 community projects across the country aimed at building more resilient communities, reducing social isolation and improving quality of life. The neighborhood social network and the financial services provider chose from over 2,000 project ideas that were submitted from all 50 states. The two companies will work…