Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad

Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of…

Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation

Voyager announces the signing

Digital Video Ad Spend Will Exceed Linear for the First Time

When it comes to video ad sales, marketers don’t need a linear path to success. According to the Interactive Advertising Bureau’s newly released 2024 Digital Video Ad Spend & Strategy Report, it’s going to be a big year for digital video. The report, which comes ahead of next week’s NewFronts events, noted that digital video…

Playing soccer inside an airport / L’originalité, rien à foot?

THE ORIGINAL?
Nike x Brazil – FIFA World Cup 98 – 1998
A famous soccer team starts playing
in the middle of an airport terminal

Watch the TV Commercial (You Tube)
Source : Culture Pub,
Agency : Wieden+Kennedy Amsterdam (NL)
LESS ORIGINAL
Etihad Airways x Manchester City – 2024
A famous soccer team starts playing
in the middle of an airport terminal
Watch the TV Commercial (You Tube)
Source : Campaign
Agency : Impact BBDO Dubaï (UAE)

Consumer Relationships Aren’t Built on Financial Incentives

One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers–typically because that customer actually wants to hear from the brand, and often because there…

17 Protective Sunscreen Sticks – From SPF Balm Sticks to Cooling SPF Sticks (TOPLIST)

(TrendHunter.com) Year-round, sunscreen sticks have become staples for consumers seeking hassle-free sun protection on the go. With an increasing demand for travel-ready formats, these sticks support mess-free…

Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation

Voyager announces the signing

Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’

French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron, though the publisher declined to provide an update on its exact subscriber…

Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation

Voyager announces the signing

The National Enquirer’s Parent Company Struggles To Find A Buyer

The parent company for The Enquirer, the tabloid now famous for its ties to former President Donald J. Trump, has tried repeatedly to sell the publication. It hasn’t been easy.

Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation

Voyager announces the signing

International Language Day ny RK Swamy, Kolkata

Agency: R K Swamy Limited, Kolkata
Client: P C Chandra Jewellers
Account Director & Brand Strategy Director: Santanu De
Creative Director: Biswarup Nath
Art Director: Swarup Pramanik
Copywriter: Purbasha Sana
Studio Artist: Nesar Ahamed
Studio Artist: Susanta Biswas
Brand supervisor: Kinkini Bhattacherjee

Buyers Are Wasting Money on Alt IDs While Cookies Still Persist

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals. When buyers test alternative identifiers, like ID5, UID2, RampID, or a whole host of…

Commerce Can No Longer Be Where Creative Goes to Die

Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached–as a mere transaction after all the creative…

Meta More Than Doubled Revenue From its AI-Powered Ad Tool

AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising…

Alfonso Chardy, Who Helped Expose Iran-Contra Scandal, Dies at 72

A Miami Herald correspondent, he powered a team that won a Pulitzer Prize for investigative reporting and helped snare three other Pulitzers for the paper.

Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad

Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he’s playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. “Every once in a while, a revolutionary product comes along that changes everything,” Wilson tells a rapt audience…

Meta’s Profits More Than Double, While Spending on A.I. Rises

The owner of Facebook, Instagram and WhatsApp continued to grow, even as it said it would spend billions of dollars more on artificial intelligence.

Meta’s Ad Business Is Still Surging As Headcount Ticks Upward

Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That’s up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg’s cost-cutting “year of efficiency,” which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with…

Meta’s Profits More Than Double, While Spending on A.I. Rises

The owner of Facebook, Instagram and WhatsApp continued to grow, even as it said it would spend billions of dollars more on artificial intelligence.