This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design

QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant…

Soccer Star Goes Undercover to Unmask Sexism in Sports

DirecTV and youth sports partnership platform LeagueSide have teamed up with Olympic gold medalist and pro soccer player Sydney Leroux to help grow sponsorships for young athletes across the U.S. In the campaign, Leroux goes undercover with a beard, hat and fake curls as a new skills coach of a girls’ soccer team. As she…

CNN Cuts Down Podcast Programming, Slashes Audio Department

On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio…

ThirdLove’s Retail Expansion Aims to Give Customers Full (Market) Coverage

For many businesses, the pandemic was either a curse or a blessing. Some were stopped in their tracks in the middle of ambitious expansion plans, while others flourished in the ecommerce space the world came to rely on during months of sheltering at home. In the case of ThirdLove, both scenarios were true. At the…

Waterpik’s New Campaign, Directed by kaboom’s Jordan Brady, Features Joyfully-Obsessed, Oversharing Water Flossers

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The campaign is running on a variety of network, cable, connected and OTT TV. 

Bill Plante, CBS News’s Man at the White House, Dies at 84

He covered four presidencies in a 52-year career and never worried about “offending those in power in pursuit of answers,” one former White House press secretary said.

Creative Flavor: For Luciano ‘Chany’ D’Amelio, the Real Beauty Is in the Impact

Like many kids, Miami-based Luciano “Chany” D’Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later become creatives, he never quite mastered any of them. Thankfully, that didn’t stop him from pursuing creative advertising. “In my late teens I had my ‘Eureka!’ moment when I found out…

Pete Souza’s Obama Book Cuts Obama Out of the Picture

TikTok Has Removed More Than 54 Million Fake Accounts So Far This Year

TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. The company, owned by Chinese tech company ByteDance, removed more than 5 million ads from April-June of this year. It also shared data on the countries with the highest volume of removed videos across…

The Web3 shift: How advertisers can survive and win

The way people connect to and use the internet is quickly changing, as users start to care more about privacy and make the switch to Web3.

Bill Plante, CBS News’s Man at the White House, Dies at 84

He covered four presidencies in a 52-year career and never worried about “offending those in power in pursuit of answers,” one former White House press secretary said.

Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform

Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs. Chief revenue officer Heidi Andersen explained, “Nextdoor connects neighbors with each other and everything nearby. We know how…

Watch the newest commercials from Amazon, Subaru, Athletic Brewing Company and more

Athletic Brewing Company deploys pro climber Alex Johnson, restaurateur David Chang and other celebrities to promote its non-alcoholic craft beer.

How the Latine Community Is Sharing Their Story on the Charts

Music is a cultural connector. It gives marketers a glimpse of the future, especially from the perspective of today’s youth who are interconnected, multicultural and trilingual. In August, Bad Bunny made history at the MTV VMA awards by becoming the first non-English language artist to win the Artist of the Year award. Half of Spotify’s…

State Farm’s CMO is stepping down after 12 years

The insurance giant promotes Kristyn Cook into the role after she gained notice for digital marketing moves.

 

Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead

Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and plush leather chairs. The ones who insist that the way business has always been done is the right way and anything new is poppycock. Freelancing platform Upwork is blatantly, and hilariously, poking fun at companies…

A+E Networks launches History Channel NFT Marketplace

Bi-weekly drops will celebrate historical events, figures and holidays.

LinkedIn Details Several Updates for Pages

LinkedIn detailed several new features for pages on the professional network. Customizable templates enable members creating posts via the LinkedIn mobile application to tap “use template” in the post menu and choose from pre-created, “highly visual” creative templates, after which they can customize colors, font and text. The professional network’s new clickable links option lets…

Watch: How CPG brands are upending the funnel with performance marketing at scale

Ibotta’s Bryan Leach joins Ad Age’s John Dioso for an in-depth discussion on how performance marketing may prove to be the next frontier in digital advertising.

U.S. and Russia Duel Over Leadership of U.N. Tech Group

Member countries vote on Thursday for an American or a Russian to lead the International Telecommunication Union, which sets standards for new technologies.