What You Can Learn From the Top 5 Cannabis Sales Days of the Year

There are a few days on the calendar each year that elicit a near-Pavlovian response from cannabis fans. There’s April 20, of course, the global celebration of ganja. And Green Wednesday, the day before “Danksgiving,” known for being a stock-up opportunity before family gatherings. Those two days are considered endemic holidays, meaning they’re so closely…

Biden, Caught on Hot Mic, Has Harsh Words for Peter Doocy of Fox News

The unscripted insult came from a president who is no stranger to having his words accidentally overheard.

Agencies Veteran Daniel Cherry III Is Out at DC Comics

After less than two years, Daniel Cherry III has resigned as senior vice president and general manager of DC Comics, a role that touched on everything from talent management to marketing, the publisher confirmed. The news was first announced by The Hollywood Reporter, and DC Comics declined to comment further. As for Cherry’s next move,…

Agency Highsnobiety Just Put TikTok’s Favorite Trainspotter in the Conductor’s Seat for Gucci

Francis Bourgeois has charmed the internet with his innocent and undeniable love for a hobby that most would otherwise find mundane: trainspotting. Apparently, watching a guy with a charming English accent yell out with joy after receiving a highly-anticipated honk from conductors is just the type of wholesome content consumers need. The brands that make…

Adweek Podcast: Where Are All the CMOs Going?

Last week, five chief marketers made their exits, including Walgreens’ Patrick McLean, IBM’s Carla Pi?eyro Sublett, TikTok’s Nick Tran and Popeyes’ Bruno Cardinali. On this week’s episode, Adweek’s performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given their notice or are being…

'Scream' marketing offers lessons for brands and other franchises

Paramount’s executive VP of worldwide promotions on how a Ghostface-branded voice and appearance in ‘Call of Duty’ helped propel the film at the box office.

NBA Brasil lança game que testa conhecimento dos fãs e oferece prêmios exclusivos

Trivia

A liga mais famosa de basquete lançou em janeiro uma plataforma para testar os conhecimentos dos fãs aqui no Brasil. Trata-se do Trivia NBA, uma plataforma de conhecimentos gerais sobre a NBA, com perguntas de diferentes níveis de dificuldade e respostas de múltipla escolha. São até 15 segundos para que os jogadores respondam cada questão, …

Leia NBA Brasil lança game que testa conhecimento dos fãs e oferece prêmios exclusivos na íntegra no B9.

Budweiser lança reality show em compromisso nacional para fomentar novos talentos da música

budweiser-reality-musica

Sempre ao lado de grandes artistas e presente em diversos festivais ao redor do mundo, a Budweiser começa 2022 com um novo propósito: valorizar os novos talentos e abrir os palcos – nacionais e internacionais – para artistas locais. Com esse movimento, a marca se compromete a dar luz para as histórias e trajetórias de …

Leia Budweiser lança reality show em compromisso nacional para fomentar novos talentos da música na íntegra no B9.

Akbari Perfume: Poker Face

You always win with POKER FACE.

Reddit Adds 4 Members to Executive Team

The executive team at Reddit has grown by four following one new hire and three promotions that were revealed Monday. Carla McIntosh joined the company as vice president of global talent acquisition. She comes from Google, where she served as U.S. head of talent acquisition for its U.S. operations center after having held several roles…

New Papa Murphy’s ads emphasize take-and-bake format as chain expands

The ‘take-and-bake’ pizza chain shifts focus from items to brand in a makeover led by The Marketing Arm.

Diversa Beleza: Grupo Boticário vai excluir termos “normal” e “perfeito” dos produtos para privilegiar diversidade

Imagem Diversa Beleza (1)

O Grupo Boticário anunciou nesta segunda-feira (24) a criação do Diversa Beleza, movimento que vai buscar combater estereótipos do mercado de beleza e da publicidade voltada ao segmento. Válido para todo o portfólio de marcas da companhia, que inclui O Boticário, Quem Disse, Berenice?, Eudora, Vult, O.U.I. e a Australian Gold, o projeto entre outras …

Leia Diversa Beleza: Grupo Boticário vai excluir termos “normal” e “perfeito” dos produtos para privilegiar diversidade na íntegra no B9.

MSCHF Asks Corporate Lawyers to Start Their Engines With ‘Cease & Desist Grand Prix’

If you’re a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you’d wholeheartedly avoid. But if you’re gutsy creative collective MSCHF, you not only welcome the trouble–you bank on it. Behold, MSCHF’s latest drop, the “Cease &…

Organic Zero-Sugar Energy Drinks – 'Machu Picchu Energy' Has Debuted Its First Drink Collection

(TrendHunter.com) ‘Machu Picchu Energy’ is a Miami-based startup in the drinks industry with a clear social mission. The brand’s tagline is ‘Feel good. Do good.,’ which reflects Machu…

“ABC da Amazon”: Xuxa canta paródia de “Abecedário” em comercial da Amazon

adealexaxuxa

É desde outubro do ano passado que o público já sabe que Xuxa Meneghel fez a transição da TV aberta pro streaming e assinou contrato com a Amazon, mas desde então a única notícia que se teve é que a apresentadora estaria envolvida num reality show de drag queens no Amazon Prime Video. Nesta segunda-feira …

Leia “ABC da Amazon”: Xuxa canta paródia de “Abecedário” em comercial da Amazon na íntegra no B9.

Watch the newest commercials from Walgreens, PrettyLitter, Oakley and more

NFL stars, including Aaron Jones and Derwin James, appear in the latest installment of Oakley’s continuing “Be Who You Are” campaign.

 

Campanha de Fórmula E usa metáfora de corrida contra mudanças climáticas

no turning

Segundo o site Adweek, a Fórmula E (versão elétrica da Formula 1) resolveu investir em campanhas antes do começo da temporada. No vídeo mais recentes, os pilotos não estão apenas competindo pelo título do campeonato, mas também para combater as mudanças climáticas.  Desde sua estreia em 2014, a Fórmula E fez uma pressão para que veículos elétricos também …

Leia Campanha de Fórmula E usa metáfora de corrida contra mudanças climáticas na íntegra no B9.

Ação da 99 no BBB22 traz estreia de nova campanha da marca

99-bbb22

No último domingo, 23/01, a 99 estreou como anunciante no BBB22, e aproveitou o momento para lançar o conceito “Chega Junto 99”. A empresa de tecnologia voltada à mobilidade apresentou a dinâmica durante o Almoço do Anjo, no qual Rodrigo Mussi recebeu mensagens dos familiares e amigos, e desfrutou de uma bela refeição ao lado …

Leia Ação da 99 no BBB22 traz estreia de nova campanha da marca na íntegra no B9.

Why brands should avoid ‘West Elm Caleb’ and similar TikTok trends

One brand has already taken down its response to the social media phenomenon. 

The National Library Board (NLB) of Singapore: Wall of Haikus

The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus

The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for the National Reading Movement (NRM) to engage the community and share the love of reading.

As part of the partnership, creative partner Ogilvy Singapore was tasked to create an in-store wall design that could encourage people to read books and download the NLB Mobile app.

The creative team saw an opportunity to create an in-store installation that pays homage to popular Japanese literary culture and encourages reading. NLB worked with MUJI on the launch of a new campaign titled “Wall of Haikus”.