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McDonald's: Who are you making Happy this Summer?

Film
McDonald’s

During the past few months we have all longed-for closer contact with one other, and for more freedom and joy. Now it’s mid-summer and in The Netherlands we can finally – and carefully – come a little closer to one other again. And that is exactly why McDonald’s have created a special Happy Bag. A bag full of exclusive summer Must Haves and two dinner coupons, to make your best mate, brother, mother, uncle – or anyone else – happy.

Participants only have to indicate in the McDonald’s App why they want to surprise this person. And this reason will also serve as inspiration to surprise some winners. There are also new Happy Coupons in the App every week – for yourself or to share with someone else.

Advertising Agency:TBWANEBOKO, Amsterdam, Netherlands
Production:Pink Rabbit
Director:Ishmael ten Heuvel

McDonald's: International Fried Chicken Day


Online
McDonald’s

Advertising Agency:DDB, Hong Kong

The Automobile Association: That Feeling


Film
The Automobile Association

Advertising Agency:adam&EveDDB, London, UK
Group Executive Creative Director:Ben Tollett
Chief Creative Officer:Richard Brim
Managing Director:Paul Billingsley
Copywriter:Matt Woolner
Art Director:Steve Wioland
Social Creative:Lauren Booty
Planning Partner:Heather Alderson
Senior Planner:Claire Strickett
Business Director:Victoria Ellis
Account Director:Lesley Smith
Account Manager:Megan Hill
Business Affairs:Gemma Davies, Martin Eels
Designer:Olly Watts
Typographer:Olly Watts
Artwork:Dave Callow
Animator:Ed Christie
Media Planner:Izzy Rhys-Davies, Hannah Brady, Hamish Kydd, Joe Wood, Lucy Cook, Carly Shrubb, Sara Gonzalez, Paul Sweeney, Robert McGovern, Victoria Stroud
Production Company:Mjz
Producer:Alicia Richards
Director:The Perlorian Brothers
Puppeteer:Santa Didžus, Dana L?ce
Production Designer:Juris Zukovskis
Cinematographer:Janis Jurkovskis
P.:Janis Jurkovskis
Editing Company:Trim
Editor:Dominic Leung
Post Production:Etc.)
Post Producer:Jon Purton
Vfx Supervisor:Giles Cheetham
Colourist:Luke Morrison
Music Supervisor:Tom Stanford, Theodore
Audio Post Production:Factory
Soundtrack Name and Composer:Sofi Tukker, Drinkee
Photographer:James Day, Martins Cirulis
Print Producer:Siobhan Squire
Group Marketing Director:Tracy Abraham
Head Of Brand Marketing:Will Harrison
Senior Marketing Manager:Ria Purser
Senior Marketing Manager – Media:Alexander Brown
Marketing Executive:Nikita Marlow

McDonald's: Happy Meal Senior


Media
McDonald’s

Advertising Agency:Nord DDB, Stockholm, Sweden

Nike: Create with Air Max


Media
Nike

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite.

Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker lovers to make their own unique mark on Air Max through an exclusive pilot experience. By scanning a black and white ‘coloring book’ style outline of the new shoe silhouettes, users can customise their own 3D Air Max designs in real-time.

An AR model of each shoe hovers above the page, rendered in real time as the user colors each section of the physical zine pages. The user can then sign their finished design and have it transformed into a unique animation, which can then be shared online or even submitted to Nike as part of the larger editorial campaign.

Conceptualised and developed by AKQA, the zine experience incorporates the best submissions from influencers, and sees them published in a magazine along with influencer interviews, community creations, and the interactive AR creation feature.

The idea was born from the COVID-19 circumstances, which left people largely isolated, and unable to come together as they had prior, but also looking for new ways to explore and express their creativity.

Advertising Agency:AKQA, New York, USA
Advertising Agency:AKQA Shanghai
Advertising Agency:AKQA, Tokyo
Group Creative Director:Tim McDonell
Associate Creative Director:Daniel Busch
Creatives:August Ostberg, David Svedenström
Designer & Art Director:Matteus Faria
Brand Editor:Shunsuke Mori
Motion Designer:Zack Chua
Strategist:Kasumi Mizoguchi
Ux Designer:Gabe Beck
Client Partner:Hideaki Hara
Account Director:Faris Raucci
Senior Project Manager:Eiji Nakamura
Director Of Technology:Steven Gutteridge
Creative Technology:Buboy Paguio, Chewy Wu
Tech Manager:Joe Jin
Photography:Andrew Goldie

Red Bull Fires North American Executives Following Racism Controversy

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The Most Lovely and Surprising Ad You’ll See Today Is for Viagra

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Microsoft Creates AI That Can Generate a Realistic Singing Voice

Microsoft is proving that artificial intelligence can realistically carry a tune in a new experiment published this week called DeepSinger. The company’s researchers trained the system on data from music websites, using machine learning to isolate the vocal tracks from the instrumentals, then had it sing sets of lyrics in both Chinese and English acapella….

Festival João Rock marca nova data e vai acontecer só em 2021

Diante do atual cenário de instabilidade causado pela pandemia de Covid-19, o festival João Rock decidiu remarcar, mais uma vez, a data de realização do evento, que agora acontecerá em 19 de junho de 2021. Originalmente, o festival estava marcado para o dia 06 de junho deste ano. Porém, a inevitável mudança na data em …

O post Festival João Rock marca nova data e vai acontecer só em 2021 apareceu primeiro em B9.

A Media Critic Focuses on the Crisis in Local News

Margaret Sullivan recalls her years as public editor of The New York Times and her time as the first woman to lead The Buffalo News.

Telluride Film Festival Cancels 2020 Edition Due to the Pandemic

Organizers cited the “the national chaos” around the coronavirus surge. The event is considered a crucial date on the awards-season calendar.

Amazon Wants to Save Summer for Kids Stuck at Home With Its Camp Prime

Amazon is trying to make summer during a global pandemic a little less boring by teaming up with Boys & Girls Clubs of America to simulate a summer camp experience for kids across the country. Amazon hopes its Camp Prime will facilitate a sense of normalcy among families by keeping kids entertained and making the…

Nissin lança série de campanhas para reforçar a importância de ficar em casa

Por conta do momento atual, a Nissin Foods do Brasil alterou diversas ações programadas para este ano, desde o dia a dia de trabalho na empresa, passando pelo cancelamento de eventos, até a comunicação com os consumidores. Todo o conteúdo da marca – tanto com Nissin Lámen, quanto com Cup Noodles – está direcionado para …

O post Nissin lança série de campanhas para reforçar a importância de ficar em casa apareceu primeiro em B9.

'Dancing With the Stars' Host Tom Bergeron Is Out After 15 Years

The longtime host and his co-host, Erin Andrews, were let go by ABC, which said it had plans to take the show in a new direction.

Bari Weiss Resigns From New York Times Opinion Post

In a letter posted online Tuesday, she cites “bullying by colleagues” and an “illiberal environment.”

Spotify Rolls Out in 13 New Markets in Europe, Including Russia

Spotify debuted in 13 new markets in Europe Tuesday, highlighted by Russia, bringing its global total to 92 markets. The streaming platform’s 13 new markets–for both its free and Premium service–are: Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia and Ukraine. Spotify cited data from the International Federation…

Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years

Michael Goldberg is stepping down as CEO of Fort Lauderdale-based Omnicom agency Zimmerman Advertising after almost six years in the role. In a statement, Goldberg said he is leaving the role upon return from a family vacation and will transition into a senior advisor role. No immediate long-term successor has been named in the CEO…

UK Government Urges Brits to Embrace ‘New Start’ with Major Brexit Campaign

The U.K has been part of the European Union since 1973, but the country voted to leave in 2016 in favor of, as the government slogan said, “taking back control” of its own trading relationships and its own borders. After what felt like a very long two years of arguments and political wrangling, the country…

Spotify lança seções de mais ouvidos e populares para podcasts

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O post Spotify lança seções de mais ouvidos e populares para podcasts apareceu primeiro em B9.