May
30
Viral YouTube stunts—how brands are partnering with the creators behind them
Posted in: UncategorizedBrands from Pizza Hut to Muddy Bites have capitalized on the popularity of a growing stunt-oriented YouTube niche
May
30
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week: Three intentionally weird campaigns—plus, purpose from Corona and comedy from Apple.
May
30
Montana TikTok ban—how creators and marketers are navigating the uncertainty
Posted in: UncategorizedBoth creators who earn an income through TikTok and brands that rely on the platform for marketing are stuck in limbo following the app’s statewide ban.
May
30
‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics
Posted in: UncategorizedYou’d be right for thinking that the metaverse–once the buzziest term in the industry–is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta’s Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only…
May
29
Nvidia revela o futuro dos games: conversas “reais” com personagens através de IA
Posted in: Uncategorized
A demonstração ainda é bem básica, mas a tecnologia promete transformar a imersão nos jogos
Leia Nvidia revela o futuro dos games: conversas “reais” com personagens através de IA na íntegra no B9.
May
27
Netflix Starts to Crack Down on Password Sharing
Posted in: UncategorizedThe streaming company had said it was looking for ways to increase revenue. And one way was to make more people pay for the service.
May
27
Inside Fox’s Legal and Business Debacle
Posted in: UncategorizedFox’s handling of the defamation suit brought by Dominion Voting Systems, which settled for $787.5 million, left many unanswered questions.
May
27
Chloé Zhao dirige campanha para promover o mundo sombrio de “Diablo IV”
Posted in: Uncategorized
Vencedora do Oscar por “Nomadland” dirige campanha criada pela 72andSunny
Leia Chloé Zhao dirige campanha para promover o mundo sombrio de “Diablo IV” na íntegra no B9.
May
26
Mary Turner Pattiz, Rock D.J. During FM’s Heyday, Dies at 76
Posted in: UncategorizedShe was known as “the Burner” for her seductive delivery, but off the air she was anything but a wild rock ’n’ roller. She later became an addiction counselor.
May
26
How WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals
Posted in: UncategorizedIn Warner Bros. Discovery’s first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and Disney/ESPN split the rights to the NBA and the NHL as part of a seven-year TV deal, and this year it’s WBD’s…
May
26
Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao
Posted in: UncategorizedPlayers of Blizzard Entertainment’s Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency 72andSunny, directed by Oscar-winner Chlo? Zhao and Kiku Ohe, gives players extra motivation by having characters from the game…
May
26
Watch the newest commercials from Sherwin-Williams, Dramamine, Verizon and more
Posted in: UncategorizedSherwin-Williams promotes its Memorial Day Sale, which runs today through June 5.
May
26
ChatGPT: aplicativo para iPhone agora disponível no Brasil
Posted in: Uncategorized
App pode ser baixado no iOS em mais 33 países, totalizando 48
Leia ChatGPT: aplicativo para iPhone agora disponível no Brasil na íntegra no B9.
May
26
Volkswagen cria instalação com a tinta mais preta do mundo para demonstrar perigos do ponto cego
Posted in: Uncategorized
Tinta é capaz de absorver até 99% dos raios de luz e esconde esculturas à vista de todos
Leia Volkswagen cria instalação com a tinta mais preta do mundo para demonstrar perigos do ponto cego na íntegra no B9.
May
26
Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
Posted in: UncategorizedVehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero–or at least that’s the potential pitch for its latest ad campaign. The company, which claims to service the cars and bikes of 10 million customers across its 450 car centers in Europe each year, has a white cat as…
May
26
Programmatic Advertising Comes to the New York Subway
Posted in: UncategorizedBuying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority’s trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads…
May
26
Filmmaker Byron Atienza on the Paul McCartney project that changed his life
Posted in: UncategorizedThe founder of A Bunch of Savages on embracing opportunities and having “the guts to ask for more.”
May
26
Columbia Sportswear Is a Case Study in How to Expand Your Customer Base
Posted in: UncategorizedVery little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia’s headquarters at its campus just off Route 26 in Portland, Ore., longtime company president Gert Boyle’s face looks down on the lobby from…
May
26
Marketing winners and losers of the week
Posted in: UncategorizedSisters of Perpetual Indulgence score a win over the Dodgers and Ford gives AM radio a reprieve—plus why it was a bad week for Target and Bioré.
May
26
Agency news you need to know this week
Posted in: UncategorizedVCCP launches an AI creative agency, Wunderman Thompson Canada appoints a president and more.
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