Roku and Coca-Cola Team Up to Bring Holiday Cheers
Posted in: UncategorizedRoku and Coca-Cola are getting into the Christmas spirit, teaming up for a holiday campaign across the connected TV platform. Fewer brands are more closely tied to the winter holiday season than Coca-Cola, and the beverage company has now signed on as the first sponsor for Roku’s new All Things Food content destination. The collection…
“Noite Feliz”: Mercado Livre promete Natal sem stress (e com descontos) para quem comprar pelo app
Posted in: UncategorizedEm uma campanha natalina cheia de humor, o Mercado Livre oferece descontos de até 60% e promete um Natal sem estresse para os consumidores. A ação, desenvolvida pela agência GUT, inclui uma paródia da música “Noite Feliz”, destacando a comodidade das compras online. Porque isso importa: Com o aumento da demanda de compras de fim …
Leia “Noite Feliz”: Mercado Livre promete Natal sem stress (e com descontos) para quem comprar pelo app na íntegra no B9.
7 Real Estate Marketing Strategies That Drive Results
Posted in: UncategorizedIt doesn’t matter if you’re talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing.
But it would be a mistake to assume you’re only marketing the property you’re focused on now. In reality, there are two things you’re selling – your properties and yourself.
In an era when real estate is becoming increasingly competitive and more professionals are cropping up all the time, “what you do” and “how you do it” become equally important.
Driving results with real estate marketing is often less the product of any one major move and is more about a series of smaller and more strategic ones. Therefore, to truly get ahead of the pack, there are several key things you’ll want to keep in mind.
1. Creating Stunning Property Visuals
They say you can only make one first impression, so you’d better make it a good one. In real estate, most people will discover a property for the first time in the same way: through an online real estate listing. Therefore, that listing must be as strong as possible, and you must have the visuals to match.
After you stage the property, invest in professional photography to make the space come to life. If you can afford to do so, embrace technologies like augmented reality or virtual reality to give 360-degree views of rooms. Your goal is to help make it possible for people to envision themselves in the property in question.
2. Leveraging Social Media Platforms
While most people will find a listing for the first time on a site like Redfin or Zillow, remember that you’re also marketing yourself. Now would be an excellent time if you haven’t already started using social media sites like Facebook, Instagram, and Twitter/X.
Don’t just post available properties, though. Post articles you think people will find interesting, answer questions, and more. Offer something of value on social media without necessarily expecting anything in return.
3. Cultivating Client Referrals
If you have a successful client experience, don’t hesitate to ask for referrals. Yes, you know you’ve just sold someone a house, and they probably won’t be looking again anytime soon. But they might have friends and family members who are, and if you want your name to come up in the conversation, sometimes you have to go out of your way to make that happen.
4. Optimizing Your Website for SEO
In terms of your own real estate business, most people will discover you online for the first time via a search engine like Google. This means search engine optimization (or SEO for short) is paramount.
Ensure all the pages on your site are keyword optimized – not just for general real estate-related keywords, but ones that relate to the specific areas you operate in. The higher you rank on Google, the more traffic your site will get.
5. Network, Network, Network
While building a network of potential clients is always recommended as part of your real estate marketing strategy, one must always appreciate the power of cultivating relationships with other professionals, too.
Attend industry events and try to meet other like-minded individuals in your area. Make friends with people and offer to help whenever you can. If someone ever has a transaction they can’t handle, you might get a referral – thus building out the sources you can draw from in the future.
6. The Power of Content Marketing
Part of real estate marketing is to establish yourself as an authority. Content marketing is an exceptional way to do that.
Is there a real estate trend in your area that people have many questions about? Write a helpful blog post that sheds light or offers a unique perspective. Reach out to other industry blogs and offer to write guest posts or record videos for your YouTube channel.
If someone is going to enter into a real estate transaction with you, they’re putting a certain amount of trust in your abilities. The more authority you can build, the more that trust will come naturally. Plus, the content you’re creating won’t just live on your website – it’s also a great way to post more on social media sites.
7. Email Marketing Campaigns Work
Finally, don’t neglect email marketing in the fast-paced digital world that we’re living in. Collect as many email addresses as possible throughout your work and send as much helpful content as possible.
Did you just post a great new listing that will undoubtedly go fast? Give your email list a heads-up to make them feel appreciated. Did you just write a great new blog post published on your site? Send an email so that people won’t miss it.
Only email people sometimes – just do so enough to stay at the top of their minds. That way, when they need a real estate professional, you’re increasing the likelihood that the first person they call is you.
Be Proactive With Your Marketing Efforts
In the end, empowering your real estate efforts with a thoughtfully constructed, forward-thinking marketing campaign accomplishes several important goals simultaneously. The most immediate is that it increases your visibility, making it easier to attract potential buyers or renters. Marketing can also be a way to establish yourself as an authority in an admittedly competitive industry. Above all else, you want to ensure that people understand that yours is a voice worth paying attention to.
But in a larger sense, marketing is one of the components that allows you to drive successful outcomes. You’re not just in it for yourself – you’re ultimately along for someone else’s journey, too, and you want to do whatever it takes to make that experience as satisfying as possible. You do all this and more by embracing strategic approaches like those outlined above.
As a real estate professional, you also help stay ahead of an ever-evolving market, ensuring you achieve the desired results for your property listings.
Adweek Podcast: Why Christmas Is the UK’s Super Bowl Ad Moment
Posted in: UncategorizedIt’s deemed the Super Bowl of advertising in the U.K., but it involves a lot fewer athletes and a lot more elves. On this episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer…
Dance With Hello Kitty in AR to Celebrate the Character’s 50th Birthday
Posted in: UncategorizedTo mark Hello Kitty’s 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through augmented reality. As part of this campaign, a Hello Kitty AR app is now available to download for free on iOS and Android devices. It allows…
Ford desafia os céticos que não acreditam que um carro elétrico possa ser um Mustang (ou vice-versa)
Posted in: UncategorizedA Ford, em parceria com a VMLY&R, lança uma campanha de social listening para o Mustang Mach-E, seu primeiro veículo 100% elétrico. Baseando-se em comentários nas redes sociais, a marca convida o entusiasta do Mustang, Lucas Bazan, para um test-drive eletrizante. Experiência Real e Reações Autênticas Equipado com dois motores elétricos, o Mach-E impressiona ao …
Leia Ford desafia os céticos que não acreditam que um carro elétrico possa ser um Mustang (ou vice-versa) na íntegra no B9.
The Creatorverse Exchange Reel: Mya Pol and Soyung Kang
Posted in: UncategorizedThe Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created…
Robert Precht, Producer of ‘The Ed Sullivan Show,’ Dies at 93
Posted in: UncategorizedAmong the highlights of his long tenure were supervising the Beatles’ appearances and telling the comedian Jackie Mason he was fired.
The Creatorverse Exchange Reel: Tiffany “The Budgetnista” Aliche and Bianca Bradford
Posted in: UncategorizedThe Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created…
Popeyes Spreads Its Wings After Specialty Item Makes Sales Soar
Posted in: UncategorizedPopeyes is aiming to clip the wings of its competitors with the permanent addition of wings to its menu, accompanied by a scorching campaign with as much spice as its chicken. In the new campaign, created by agency McKinney, the brand’s spokesperson excitedly shows up to a football game watch party with a bag in…
Crianças exigem ação concreta na COP28 em campanha da UNICEF e Alana
Posted in: UncategorizedA UNICEF e a Alana colaboraram com a Fbiz para desenvolver uma campanha impactante para a COP28. A iniciativa, intitulada “O que importa”, apresenta depoimentos emocionantes de crianças e adolescentes de 12 países. Eles compartilham suas experiências pessoais com a emergência climática e desafiam os líderes mundiais a tomar medidas efetivas. Impacto Global e Mensagem …
Leia Crianças exigem ação concreta na COP28 em campanha da UNICEF e Alana na íntegra no B9.
How PR Firms Greenwashed the UN’s Biggest Climate Talks
Posted in: UncategorizedHow did an oil baron end up in charge of the world’s biggest climate conference? With the help of the public relations and advertising industry. That’s the gist of a new report from activist group Clean Creatives, which demands the ad industry cut ties with fossil fuel clients. The report builds on a slew of…
“Ouça Seu Coração”: Vodafone celebra o amor e a aceitação em campanha de Natal
Posted in: Uncategorized“Por mais que se façam ouvir outras vozes nunca é tarde para ouvir o seu coração” é o lema da emocionante campanha de Natal da Vodafone, que destaca a importância do amor e da aceitação. A criação é da Wunderman Thompson Portugal. Porque isso importa Numa época dominada por pressões e preconceitos, a Vodafone traz uma …
Leia “Ouça Seu Coração”: Vodafone celebra o amor e a aceitação em campanha de Natal na íntegra no B9.
Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
Posted in: UncategorizedAs 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like. A full 18 months in the making, the branded Lego edition of Fortnite is being described as a multiplayer “survival crafting game.” It will be released on Dec. 7, intended as a fun, and safe,…
The Creatorverse Exchange Reel: Yasmine Sahid & Kelly Burke
Posted in: UncategorizedThe Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. This…
The Creatorverse Exchange Reel: LeaMotion and Jose Gorbea
Posted in: UncategorizedThe Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. The…
The Creatorverse Exchange Reel: Joel Bervell and Kim Paige
Posted in: UncategorizedThe Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created…
The Creatorverse Exchange Reel: Robyn “GirlBossTown” DelMonte and Katie Welch
Posted in: UncategorizedThe Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created…