How AI text-to-video could expand marketers' digital toolkit

New tools trained on video pick up where image generators leave off.

Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal

Andy Cohen is Vander-Pumped. In the past few weeks, news broke of a scandal amongst the cast of the reality series Vanderpump Rules, as Tom Sandoval cheated on longtime partner Ariana Madix with castmate Raquel Leviss. Since then, the cheating news has taken over social media and online discourse to the point that explainers are…

Heinz-Absolut collab revives classic ad style for new pasta sauce

Campaign debuting in the U.K. revives Absolut’s classic design, with a Heinz twist.

Sebastien Grousset joins Logan Industry



Fast Growing L.A. Production Company Signs Major French Director for U.S. Commercial Representation

How Marketers Can and Should Measure Social Media ROI

If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”–it’s just value you haven’t measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull…

Watch the newest commercials from Behr, McDonald’s, Snickers and more

McDonald’s promotes its $2 frozen drinks.

PETA Made a Children’s Puppet Show With a Dark Message About Fashion

Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. Now, the charity People for the Ethical Treatment of Animals (PETA) is urging people to give up wearing animals, too. The organization’s new campaign highlights animal cruelty in fashion and asks consumers to stop buying and…

Spotify spent less than 10% of its $100 million diversity fund

The Creator Equity Fund got off to a slow start hiring staff and has suffered from shifting priorities.

Heinz and Absolut Go Back the 80s for Pasta Alla Vodka Sauce Launch

Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia…

Inside GM's zero-party data strategy that defies cookies to sell EVs

GM’s head of performance marketing talks at Adobe Summit about clean cars and clean data.

On TikTok, USA Today Finds Traction Without News

For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate…

Women's basketball players see surge in brand NIL deals

Their highly-engaged social audiences make them strong choices for brands.

How Enterprise Companies Are Pitching Generative AI to Marketers

With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year’s Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been…

Buy now, pay later for groceries—why shoppers are using delayed payments for basics

Increasingly, consumers are turning to buy now, pay later services to pay for their groceries amid record-high prices.

WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency

With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron…

How insurance brand Acrisure used stadium naming rights deals to spark new marketing approach

CMO Elliott Bundy on how the insurance and fintech player jump-started awareness by putting its name on Pittsburgh Steelers stadium and other venues.

When Does it Make Sense to Centralize Your Marketing Department?

There is a cyclical trend within global marketing teams, vacillating from a centralized structure to one that is decentralized. Which way a brand goes depends largely on the economy and the cost savings that can be had. Despite success by major brands in running local, decentralized teams, the pendulum is swinging toward more centralized systems….

Inside agencies' AI practices and how they're working with clients

Over the past six months, there has been an increase in agencies launching practices around AI.

As Chatbots Spread, Conservatives Dream About a Right-Wing Response

After criticizing A.I. companies for liberal bias, programmers started envisioning right-wing alternatives, making chatbots a new front in the culture wars.

Want to Engage Your Customers? Align Marketing and Sales Strategies

With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their…