Advertising: Airbnb Campaign Uses Birdhouses to Widen Its Reach

Airbnb, an online service that connects travelers with people who want to rent out their homes, is beginning its first integrated national advertising campaign.


News From the Advertising Industry for the Week of Nov. 4

Account assignments, executive appointments and miscellaneous news from advertising agencies.


Selling Secrets of Phone Users to Advertisers

Advertisers and tech companies are finding new ways to track us on our smartphones and reach us with individualized ads.


Advertising: A Reinvented Condé Nast Traveler Sets a New Course

A print and social media campaign for the revised magazine will carry the theme “I am a Traveler” with the subtheme, “Every Journey Begins Here.”


Advertising: Songs and Sunscreen Spread the Health Insurance Message

Advertising is upbeat in the states that are setting up marketplaces where residents will buy health insurance in accordance with the Affordable Care Act.


Advertising: Commercials With a Gay Emphasis Are Moving to Mainstream Media

Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.