Ditto Labs will search photos on Instagram, Tumblr and Twitter for Kraft Macaroni and Cheese products and use that information to develop marketing strategies.
While the National Football League season is about to end, EA Sports is preparing the next version of its Madden NFL video game, adding new movements recorded using stunt players.
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Mobile games are a major growth opportunity, and analysts say a recent flop underscores the challenges Disney faces in a shifting marketplace.
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John Pleasants, the hard-charging co-chief of Disney’s video game and web division, is expected to remain with the company through January as a consultant.
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As video game players’ tastes shift toward smartphones and tablets, more and more of the money spent on console games goes to a small number of blockbusters.
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The decision is perhaps the biggest development in a battle focused on the rights of college athletes in how their likenesses can be used and what, if any, compensation they should receive.
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Citing strength in almost all its business units, the media giant reported $1.51 billion in profit, a 32 percent increase over a year earlier.
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