Hasta La Creative!

LOS ANGELES (AdAge.com) — In what may be one of the fastest launch-to-failure paths ever taken by a major marketer, Microsoft's Kin, the company's first phone product, is being discontinued just six weeks after its May 13 launch.

O ganhador do Grand Prix de Film em Cannes Lions 2010, “The Man Your Man Could Smell Like”, voltou menos de uma semana depois de ter sido premiado.

O Old Spice man repete a performance de tomada única do comercial anterior, e que segundo a Wieden + Kennedy é tudo feito em computação gráfica.

Post originalmente publicado no Brainstorm #9
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Em mais uma ação para demonstrar a velocidade do Chrome, o Google criou um game dentro do YouTube como se fossem 6 vídeos conectados.

São diversos desafios integrados com outras plataformas, como Twitter, Google Maps, Google Translate e Last.fm, e o objetivo é tentar passar por cada um no menor tempo possível.

Minha performance foi péssima, levei minutos para passar de fases em que o recorde é 7 segundos, por exemplo. Mas também fui pego de surpresa, vou tentar de novo.

O projeto é um trabalho conjunto do Google Creative Lab e da BBH.

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Amazon has acquired Woot! And the acquisition has resulted in, among other things, a hilarious memo from Woot's CEO to his employees (The company's true business model? Preparing the way for the Lava People) and the following video using singing sling-monkey dolls to make the announcement.

In an effort to help Nashville following the recent floods that devasted that region, OfficeMax joined the group Lady Antebellum to raise money through a live benefit concert earlier this month.

How do we deal with situations where the brands we work on not only disappoint us, but lead us astray. Surely every one of us that work on building brands — from a creative, account or strategic point of view — has thought about this.

(TrendHunter.com) The ‘Black Magic’ Zink Magazine spread plays around with the darker side of magic. Although model Asia Bugajska doesn’t look like your traditional witch, the editorial’s features definitely suggest otherwise.…

Kellogg’s long-serving marketing director Kevin Brennan is leaving the company to take up a senior role at Premier Foods.

NEW YORK (AdAge.com) — Huffington Post boasts ambitious plans for its business, having hired nine months ago Greg Coleman, a media veteran from the likes of Yahoo and AOL, as president and chief revenue officer. Ad Age sat down for breakfast with Mr. Coleman to talk about selling "social ads," the task of moderating three million comments a month and why the newest vertical will be big business.

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Sequels. Most of the time they’re never as good as the original. Yes, there are exceptions but those exceptions are the exception to the rule.
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