O ganhador do Grand Prix de Film em Cannes Lions 2010, “The Man Your Man Could Smell Like”, voltou menos de uma semana depois de ter sido premiado.
O Old Spice man repete a performance de tomada única do comercial anterior, e que segundo a Wieden + Kennedy é tudo feito em computação gráfica.
Em mais uma ação para demonstrar a velocidade do Chrome, o Google criou um game dentro do YouTube como se fossem 6 vídeos conectados.
São diversos desafios integrados com outras plataformas, como Twitter, Google Maps, Google Translate e Last.fm, e o objetivo é tentar passar por cada um no menor tempo possível.
Minha performance foi péssima, levei minutos para passar de fases em que o recorde é 7 segundos, por exemplo. Mas também fui pego de surpresa, vou tentar de novo.
O projeto é um trabalho conjunto do Google Creative Lab e da BBH.
Agency: Promoseven, Dubai
Post Production: Infinite Frameworks, Singapore
Production House: Footcandles Film Pvt Ltd
Director: Manav Menon
In a session at the International Advertising Festival in Cannes with WPP Group Chairman-CEO Martin Sorrell, Unilever Chief Marketing and Communications Officer Keith Weed vowed his company will double digital spending this year. In an interview with Advertising Age after his talk, Mr. Weed explained more about why he believes the company needs to do that.
LONDON (AdAge.com) — As the U.K. finally gets close to allowing product placement on TV after years of debate, regulators are proposing that broadcasters be required to use an on-screen symbol — perhaps in the form of a giant letter 'P'– at the start and end of programs to alert audiences to the paid message embedded in the content they're about to watch or have just seen.
LOS ANGELES (AdAge.com) — MTV Networks may have given up on music videos as prime-time TV content years ago, but music video on the web is another story. The company has formed a new partnership with Warner Music Group that will give MTV Networks exclusive ad sales rights to the Warner music video roster of artists like Madonna, Green Day, Kid Rock, B.o.B., Metallica and others on MTV sites plus outside sites such as YouTube and the artists' own web pages.
Kellogg’s long-serving marketing director Kevin Brennan is leaving the company to take up a senior role at Premier Foods.
Advertising Agency: Advantage Marketing & Aadvertising, Cairo, Egypt
Creative Director: Ali Ali/Maged Nassar
Copywriter: Ali Ali/Maged Nassar
Account Supervisor: Reem Ezz El Din
Production Company: The House, Cairo, Egypt
Director: Ali Ali
Producer: Hossam Fawzy
Editor: Mohsen Abdel Wahab
Sound Design/Arrangement: Hosny Ali
Art Director: Production Design: Hossam Fawzy
Post Production: Azman
Colorist: George Kyriakou (MPC)
Costume Designer: Martin Pec
NEW YORK (AdAge.com) — Huffington Post boasts ambitious plans for its business, having hired nine months ago Greg Coleman, a media veteran from the likes of Yahoo and AOL, as president and chief revenue officer. Ad Age sat down for breakfast with Mr. Coleman to talk about selling "social ads," the task of moderating three million comments a month and why the newest vertical will be big business.
Le duo de designers japonais Noto-Fusai explore les possibilités d’interactivité en terme de création de t-shirts. En utilisant une impression noire sur du blanc, et en ajoutant des éléments cousus, le rendu procure une réelle fraîcheur. Plus d’images dans la suite de l’article.
Previously on Fubiz
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Sequels. Most of the time they’re never as good as the original. Yes, there are exceptions but those exceptions are the exception to the rule.
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“We won’t let a hitch be your first memory. Volkswagen Service. Open even on summer.”
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Illustrator: Volume 14
Photographer: FM Photographers
Published: June 2010