Dec
31
Sonny Mehta, Knopf Editor, Remembered by His Writers
Posted in: UncategorizedAuthors who worked with him recall the publisher’s elegance, his wit, and, above all, his fierce devotion to books and their writers.
Dec
31
Gift Like A Person Who Cares About Other People and Puppies
Posted in: UncategorizedI dislike this GMC Sierra ad. It sends so many wrong messages. Like holiday shopping is a competitive activity. Wrong. This is utter fantasy depicted as someone’s reality. Someone other than you. Unless you happen to be the dude who gets a $50K truck for Christmas and responds by hugging it. I know these dudes […]
Dec
31
National Geographic Is Celebrating New Year’s Eve on Instagram
Posted in: UncategorizedNational Geographic is celebrating the arrival of 2020 on Instagram. Four of Nat Geo’s Instagram accounts (the main National Geographic page, National Geographic Travel, National Geographic Adventure and National Geographic Your Shot) will share pictures of New Year’s Eve celebrations taken by its photographers around the world. These four Nat Geo Instagram accounts have a…
Dec
31
3 Things We Can Expect to See in the Content World in 2020
Posted in: UncategorizedIt was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave of disruption that’s likely to shakeup technology, media and advertising. Here are my…
Dec
31
Media Execs Look Ahead to the Biggest Stories of 2020
Posted in: UncategorizedAs publishers and consumers head into 2020, many media execs are expecting to be covering the U.S. presidential election, among many other topics. We asked top officials at publishers which story they’re expecting to be at the forefront of their brands in the new year. Responses have been condensed and edited for clarity. David Haskell,…
Dec
31
Analysts Share 5 Retail Predictions for What We Can Expect in 2020
Posted in: UncategorizedThis upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what they expect to see from retailers in 2020. Their responses run the…
Dec
31
California Wanted to Protect Uber Drivers. Now It May Hurt Freelancers.
Posted in: UncategorizedA state act to protect part-timers at companies like Uber and Lyft takes effect on Wednesday. Some freelancers say it will limit their prospects.
Dec
31
Volkswagen Bids Final Farewell to Beloved Beetle
Posted in: UncategorizedWith just hours left until the new year, Volkswagen is saying one last goodbye to its classic car via an elaborate send-off in Times Square. Created by Johannes Leonardo, the animated film “The Last Mile” will run on three screens in New York’s epicenter during New Year’s Eve festivities. Additionally, it will air on NBC,…
Dec
30
As New Brands Join Instagram Checkout, Users Get Notified via Email
Posted in: UncategorizedInstagram continues to add new tools to its Checkout feature, which is still in closed beta. In October, the company started testing an augmented reality shopping experience with select brands, including Ray-Ban and Warby Parker, and now, it’s testing promotional emails that encourage users to shop from brands and check out on Instagram. There are…
Dec
30
The Washington Post Takes to TikTok to Drive New Subscribers
Posted in: UncategorizedThe Washington Post’s TikTok account serves as a window into the newsroom, with comedic takes at the hard news its reporters cover, silly riffs from the internet or kids being interviewed about how much they would pay for a T-shirt printed with the face behind the account, Dave Jorgenson. (Answer: 1 cent). Though the account…
Dec
30
These Disney World Print Ads Don’t Show the Park at All
Posted in: UncategorizedIt’s reasonable to assume that an ad for Disney World would be built around pictures of Disney World. But here’s a campaign that takes promotion of the park a creatively different direction. Yellow Shoes, the in-house agency at Disney, created print ads that highlight the afterglow of a Disney World visit. Each shows a child…
Dec
30
Top 25 Publicity Stunts in December – From Parody Inclusion Ads to Surprise Sandwich Giveaways (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The top December 2019 publicity stunts explore ideas like insect influencers on Instagram, completely clear cocktails and hair salons specifically for newly single people. A number of brands are…
Dec
30
How These Brands Used to Design to Create Brand Relevance
Posted in: UncategorizedBack in February, Marshmello played a concert in Fortnite for over 10 million people. Despite the many records shattered that morning and the more than $30 million generated in merchandise alone, the traditional industry players in concert promotion and merch were nowhere to be found. And then, just a few weeks ago, Elon Musk tweeted…
Dec
30
Jimmy Iovine Knows Music and Tech. Here’s Why He’s Worried.
Posted in: UncategorizedThe record executive who made the leap to Silicon Valley looks back on the decade in the music business, and sees a major problem on the horizon.
Dec
30
Racism Dispute Roils Romance Writers Group
Posted in: UncategorizedEight board members and the former president of the organization have resigned amid outcry over how it handled a member’s criticism of another member’s book.
Dec
30
Rodan + Fields Also Wants Its Consultants to Be Influencers
Posted in: UncategorizedWhen Rodan + Fields, the multilevel skincare marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term “influencer” had not yet made its way into the public lexicon. But Elisabeth Charles, CMO of Rodan + Fields, said the brand’s…
Dec
30
Top 30 Pet Innovations in December – From Chic Orthopedic Dog Beds to Hanging Macrame Cat Beds (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Ranging from chic orthopedic dog beds to handmade hanging macrame cat beds, the December 2019 pet innovations explore many different products of convenience with contemporary aesthetics for pets and…
Dec
30
Harry Styles Holds at No. 1 as Holiday Albums Flood the Chart
Posted in: UncategorizedStyles’s “Fine Line” spent a second week atop the Billboard 200 despite an 81 percent drop in activity.
Dec
30
Don’t Stress About AI Taking Your Job—Humans Will Do That Instead
Posted in: UncategorizedMachine intelligence (also known as artificial intelligence) is going to have both an awesome and unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work and how it may dramatically change how we train our workforce. The graphic arts department A brand manager needs an advertisement. So, the…
Dec
30
9 séries que marcaram a TV em 2019
Posted in: Uncategorized
// Seleção por Soraia Alves, Matheus Fiore e Pedro Strazza Considerando a década que encerra, os anos 10 que consolidaram de vez a ascensão da chamada “era de ouro” da TV estadunidense e a programação de prestígio que invadiu as grades e catálogos dos canais e serviços on demand, era de se imaginar que 2019 …
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