May
22
One Venerable Ad Trade Association Is Acquiring Another
Posted in: UncategorizedThe Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.
Apr
27
The Media Equation: New Challenges Chip Away at Cable’s Pillar of Profit
Posted in: UncategorizedA future where consumers will be able to assemble an à la carte menu of entertainment suddenly seems much closer.
Feb
24
Yahoo Aims to More Deftly Blend Ads With Content
Posted in: UncategorizedYahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.
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Feb
21
Advertising: Banana Republic Ads With Real-Life Unions Include a Gay Couple
Posted in: UncategorizedBanana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.
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Feb
15
Sports of The Times: Time for N.F.L. Sponsors to Demand Change
Posted in: UncategorizedThe way to help rid the league of its abusive locker room culture is for corporate sponsors to take a stand. It should be an easy call, but there’s big money at stake.
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Feb
07
Advertising: Fingers Crossed, Marketers Count on Olympic Gold
Posted in: UncategorizedSpending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.
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Feb
06
Gay-Rights Advocates Target Sponsors Over Law
Posted in: UncategorizedTwo more sponsors of the United States Olympic team condemned the law, but leading global sponsors did not join them.
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Feb
04
AT&T Becomes First Major Advertiser to Protest Russia’s Antigay Law
Posted in: UncategorizedThe company says it stands against a measure outlawing “homosexual propaganda” that has led to protests aimed at the Winter Olympics in Sochi, Russia.
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Jan
28
Advertising: Activists Try to Hijack Promotions by Sponsors of Sochi Olympics
Posted in: UncategorizedActivists protesting antigay policies in Russia have tried to turn Olympic promotions by major companies to their own purposes.
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Jan
27
Chipotle Blurs Lines With a Satirical Series About Industrial Farming
Posted in: UncategorizedThe fast-food chain’s four-part comedy-advertisement, “Farmed and Dangerous,” will be shown on the TV-streaming service Hulu.
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Jan
25
On Children’s Website, N.S.A. Puts a Furry, Smiley Face on Its Mission
Posted in: UncategorizedThe National Security Agency uses cartoon characters to try to teach young people about its work, and to encourage them to someday join the agency.
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Jan
08
Republican Pollster Teams With Madison Avenue Agencies
Posted in: UncategorizedFrank Luntz is selling a majority stake in Luntz Global to MDC Partners, an agency holding group that owns more than 50 agencies.
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Nov
29
Advertising: Two Marilyns, Six Scotches and 20 Hamburger Toppings
Posted in: UncategorizedMarketing decisions, like Marilyn Monroe appearing in competing fragrance ads and customized Quarter Pounders, offer more choices and raise a few questions.
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Oct
25
Retro Report: Storm Still Brews Over Scalding Coffee
Posted in: UncategorizedHundreds of wide-ranging and intense reactions followed the Retro Report video revisiting a 1992 case of Liebeck v. McDonald’s.
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Oct
15
Viral Content With a Liberal Bent
Posted in: UncategorizedUpworthy.com, a site that hopes to edify visitors on a variety of social issues, may be cracking the code on how to bring them in.
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Oct
14
Advertising: P.R. Agency Begins a Push to Modernize
Posted in: UncategorizedThe Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.
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Oct
12
Google to Sell Users’ Endorsements
Posted in: UncategorizedA change in its terms of service would let Google include users’ names, photos and comments in ads across the Web.
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Sep
09
Media Agency to Host Event for Branded Content
Posted in: UncategorizedThe event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.
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Jul
29
Merger Is Set To Create World’s No. 1 Ad Company
Posted in: UncategorizedTogether, Omnicom Group and the Publicis Groupe would become the world’s biggest advertising company, setting their sights on digital media.
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Jul
28
Media Decoder: Tooth Fairy Site Angers Anti-Commercialism Group
Posted in: UncategorizedThe Real Tooth Fairies site raised the ire of the Campaign for a Commercial-Free Childhood for commercializing a rite of passage.
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