Cervepar: Yellow short stories

Advertising Agency: Nasta Ogilvy, Paraguay

Gestión Business Magazine: Chubby Kid vs. Sharks

It’s a competitive world.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Director: Alex Rodriguez
Copywriters: Gustavo Gamarra, Jefferson Porras
Account Director: Pilar Dufour
Illustrator: One Concept
Published: January 2014

Gestión Business Magazine: Cheerleader vs. Jasons

It’s a competitive world.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Director: Alex Rodriguez
Copywriters: Gustavo Gamarra, Jefferson Porras
Account Director: Pilar Dufour
Illustrator: One Concept
Published: January 2014

Gestión Business Magazine: Old Millionaire vs. Gold Diggers

It’s a competitive world.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Director: Alex Rodriguez
Copywriters: Gustavo Gamarra, Jefferson Porras
Account Director: Pilar Dufour
Illustrator: One Concept
Published: January 2014

Playboy Retardant Lubricated Condoms: Couple, 2

Long lasting fun.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Directors: Alex Rodriguez, Renzo Vásquez
Copywriters: Gustavo Gamarra, Jefferson Porras
Account Director: Pilar Dufour
Illustrator: Andrea Lopez del Barco
Published: January 2014

Playboy Retardant Lubricated Condoms: Couple, 1

Long lasting fun.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Directors: Alex Rodriguez, Renzo Vásquez
Copywriters: Gustavo Gamarra, Jefferson Porras
Account Director: Pilar Dufour
Illustrator: Andrea Lopez del Barco
Published: January 2014

MasterCard PayPass: Dreamers behind the cash desks

Advertising Agency: Reforma, Sofia, Bulgaria
Creative Director: Tsanka Krousheva
Art Directors: Boris Bratkov, Temenuga Abadzhieva
Account Manager: Dilyana Dragomirova
Client Service Director: Kalina Gesheva
Published: December 2013

Britanico English Institute: Linked to the future

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Digital Director: Ed Félix
Creative Director: Daniel de León
Copywriter: André Toledo
Art Directors: Jorge Rocca, Carlos Tapia
Agency Producer: Jorge Luis Noblecilla
General Manager: Eduardo Grisolle
Account Director: Carla Wilson
Account Executives: Karla Whittwell, Pamela Bedoya
Post-Production: Zeppelin Studios
Producer: Daisy Salas
Audio: Kazoo Audio

Vape Mosquito Coils: Housewife

The 24/7 Assassin.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Director: Alex Rodriguez?, Daniel Vera?
Copywriters: Gustavo Gamarra, ?Roger Rospigliosi
Account Director: Pilar Dufour
Illustrator: ?Wilder Pallarco
Published: January 2014

Vape Mosquito Coils: Old man

The 24/7 Assassin.

Advertising Agency: TBWAPerú, Lima, Perú
Creative Directors: Jorge Santibañez, Gustavo Gamarra
Art Director: Alex Rodriguez?, Daniel Vera?
Copywriters: Gustavo Gamarra, ?Roger Rospigliosi
Account Director: Pilar Dufour
Illustrator: ?Wilder Pallarco
Published: January 2014

Ad Agency Creates Jewelry Meant to Combat Sexual Assault

When JWT Singapore was tapped by the Association of Women for Action and Research (AWARE) to create an educational campaign about date rape, the agency decided to go in a different direction.

The result was Guardian Angel, a personal safety accessory line that looks like jewelry but is also designed to get women out of dangerous situations.

The $120 device, which can be worn as a necklace or bracelet, has a button that, hen pushed, automatically triggers a call to the wearer’s cell phone. That method is billed as a way for a woman receiving unwanted attention to create a convenient excuse to leave. If things become more serious (read: dangerous) the wearer can push the button and hold it down, sending a text alert to a designated contact, who will receive the wearer’s GPS coordinates and an automatically generated request for help.

While the idea is interesting and seems to be made with good intentions, there’s something problematic here: If you take a look at Guardian Angel’s website, you’ll notice it’s filled with cloudy backgrounds and waifish young women in white tops and little makeup. The image we’re presented with is one of innocence. While the visuals are probably supposed to look heavenly and angelic in the vein of the product name, the end result is that the Guardian Angel is a device to protect innocence. 

Why is that a bad thing? Because sexual assault isn’t something that just happens to cute, unassuming young women. And sexual assault doesn’t have a gender or sexuality associated with it. (Yes, many sexual assaults do involve young men attacking young women, especially those that are widely reported and picked up by media outlets, but assaults don’t happen to a specific type of person.) Sexual assault is pervasive and upsetting and a huge issue in our culture, so let’s try to keep that in check while creating the visual idea of an assault victim.

On The Verge, Adi Robertson describes a deeper problem with the idea of everyday assault-prevention tools:

“That’s what’s wrong with the Guardian Angel’s gauzy, stereotypical femininity: it ends up normalizing rape as an unremarkable, if unfortunate, part of the female experience. The soothing language—making women ‘feel less vulnerable’ so they can ‘live their lives to the fullest’—smacks of the vagaries in tampon commercials. It’s something everyone knows about but nobody wants to hear about, and certainly nothing that we want to acknowledge is a shamefully common plague in our schools, our prisons, our armed forces, and almost every other social institution.”

Maybe if the Guardian Angel’s creators had more directly acknowledged how awful it is that we need a piece of technology like this to begin with, then maybe the mission could resonate more.

Via Fast Company.



Residence NGuyen by Atelier Moderno

L’agence d’architecture Atelier Moderno a construit cette maison minimaliste appelée la « Résidence NGuyen », à Montréal. Le projet était de faire une maison familiale qui joue avec différentes matières comme l’acier et le béton. Cette jolie maison est à découvrir à travers les photos de Stéphane Groleau.

residence_nguyen_atelier_moderno_161
residence_nguyen_atelier_moderno_151
residence_nguyen_atelier_moderno_141
residence_nguyen_atelier_moderno_131
residence_nguyen_atelier_moderno_121
residence_nguyen_atelier_moderno_111
residence_nguyen_atelier_moderno_101
residence_nguyen_atelier_moderno_091
residence_nguyen_atelier_moderno_081
residence_nguyen_atelier_moderno_071
residence_nguyen_atelier_moderno_061
residence_nguyen_atelier_moderno_051
residence_nguyen_atelier_moderno_041
residence_nguyen_atelier_moderno_031
residence_nguyen_atelier_moderno_021
residence_nguyen_atelier_moderno_011
residence_nguyen_atelier_moderno_0

Motorola: Meet Moto E

Advertising Agency: Droga5, USA
Executive Creative Director: Neil Heymann
Art Director: Andrew Wilcox
Copywriter: Mike Felix
Executive Producer: Matt Nowack
Production: 1stAveMachine
Director: Tomi Dieguez
Editor: Bill Saunders
Color Grade: Seth Ricart
Audio Postproduction: Heard City
Music Composition: Q Department

Maurizio Di Iorio Photography

Maurizio Di Iorio est un photographe italien qui fait des photos très originales de nourriture, femmes, produits et fleurs. Avec des set design très colorés, il prend en photos des sortes de natures mortes ultra-modernes dans un style pop. Un large échantillon de son travail est à découvrir en images.

Maurizio-Di-Iorio-56
Maurizio-Di-Iorio-57
Maurizio-Di-Iorio-1bis
Maurizio-Di-Iorio-20bis
Maurizio-Di-Iorio-22bis
Maurizio-Di-Iorio-21bis
Maurizio-Di-Iorio-55
Maurizio-Di-Iorio-54
Maurizio-Di-Iorio-53
Maurizio-Di-Iorio-52
Maurizio-Di-Iorio-51
Maurizio-Di-Iorio-50
Maurizio-Di-Iorio-49
Maurizio-Di-Iorio-47
Maurizio-Di-Iorio-46
Maurizio-Di-Iorio-45
Maurizio-Di-Iorio-44
Maurizio-Di-Iorio-43
Maurizio-Di-Iorio-42
Maurizio-Di-Iorio-41
Maurizio-Di-Iorio-40
Maurizio-Di-Iorio-39
Maurizio-Di-Iorio-38
Maurizio-Di-Iorio-37
Maurizio-Di-Iorio-36
Maurizio-Di-Iorio-35
Maurizio-Di-Iorio-34
Maurizio-Di-Iorio-33
Maurizio-Di-Iorio-32
Maurizio-Di-Iorio-31
Maurizio-Di-Iorio-30
Maurizio-Di-Iorio-29
Maurizio-Di-Iorio-28
Maurizio-Di-Iorio-27
Maurizio-Di-Iorio-26
Maurizio-Di-Iorio-25
Maurizio-Di-Iorio-24
Maurizio-Di-Iorio-22
Maurizio-Di-Iorio-21
Maurizio-Di-Iorio-20
Maurizio-Di-Iorio-19
Maurizio-Di-Iorio-18
Maurizio-Di-Iorio-17
Maurizio-Di-Iorio-16
Maurizio-Di-Iorio-15
Maurizio-Di-Iorio-14
Maurizio-Di-Iorio-13
Maurizio-Di-Iorio-12
Maurizio-Di-Iorio-11
Maurizio-Di-Iorio-10
Maurizio-Di-Iorio-9
Maurizio-Di-Iorio-7
Maurizio-Di-Iorio-5
Maurizio-Di-Iorio-4
Maurizio-Di-Iorio-3
Maurizio-Di-Iorio-2
Maurizio-Di-Iorio-1
Maurizio-Di-Iorio-0

Wet Dogs Funny Series

La photographe Sophie Gamand a passé les 4 dernières années à réaliser des portraits très drôles de chiens mouillés au beau milieu de leurs toilettes. Sa série « Wet Dogs » a gagné le 1er Prix de la catégorie Portraits au Sony World Photography Awards 2014 et un livre édité par Le Livre de Poche est prévu pour 2015.

SophieGamand13
SophieGamand11
SophieGamand10
SophieGamand08
SophieGamand05
SophieGamand04
SophieGamand03
SophieGamand02
SophieGamand01
SophieGamand000

Vocations: The Broadcast Captioner: Catching Their Every Word

A real-time broadcast captioner says her job “is a bit like a musician playing “Flight of the Bumblebee” — one has to be extremely fast to do the work well.



Corner Office: Gina Centrello, on Teamwork as Its Own Energy Source

The president and publisher of the Random House Publishing Group says that “there’s a magic that happens when everybody’s working together.”



Playboy Retardant Control Condoms: Couple, Gay Couple


Outdoor, Promo, Direct Marketing, Design, Print
Playboy Retardant Control Condoms

Long Lasting Fun.

Advertising Agency:TBWA, Lima, Peru
Creative Director:Jorge Santibañez, Gustavo Gamarra
Art Director:Alex Rodriguez, Renzo Vasquez
Copywriter:Gustavo Gamarra, ?Jefferson Porras
Account Director:Pilar Dufour
Illustrator:Andrea Lopez del Barco

Glass Labyrinth Installation in Kansas City

Au musée d’Art Nelson-Atkins dans le parc de Kansas City, l’artiste Robert Morris a mis en place le Glass Labyrinth : une énorme installation d’un labyrinthe triangulaire en vitres transparentes qui tient son originalité dans le fait qu’il n’y a qu’une entrée et qu’elle fait aussi office de sortie.


Photo by Nelson-Atkins Museum.

Photo by Nelson-Atkins Museum.

Photo by Nelson-Atkins Museum.

Photo by Brad Mennemeyer.

Photo by Turki Binturki.

5-Turki Binturki
4-Brad Mennemeyer
3-Nelson-Atkins Museum3
2-Nelson-Atkins Museum2
1-Nelson-Atkins Museum

El Universo Newspaper Young Lions Competitions: Wars


Print
El Universo Newspaper

Advertising Agency:Koenig & Partners, Guayaquil, Ecuador
Creative Director:Cesar Sepulveda, Fabián Martínez
Art Director:Fabián Martínez, Santiago Landaburu
Copywriter:Cesar Sepulveda, Juan Carlos Encalada