Advertising: Push to Put Brands in Video Content

The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.

Advertising: At Big on Mars, Trying to Get a Handle on Tomorrow’s Tech

Digitaria is starting a unit devoted to mobile technology in another example of efforts on Madison Avenue to keep up with the fast-changing landscape.


Square Feet: Rebuilding Detroit, One House at a Time

A program to renovate homes and provide them to writers is just one of a number of projects aimed at revitalizing the city.


Advertising: JWT Plans to Celebrate 150 Years With a Focus on the Future

Among the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.


Super Bowl Will Again Be a Showcase for Automakers

Chevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.


Advertising: In Marketing, Art’s the Thing

The reaching for art to seduce consumers has moved into the forefront, with marketers now at Art Basel in Miami this week.


Advertising: P.R. Agency Begins a Push to Modernize

The Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.


Selling Secrets of Phone Users to Advertisers

Advertisers and tech companies are finding new ways to track us on our smartphones and reach us with individualized ads.


Social Networks in a Battle for the Second Screen

Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.


Advertising: Two Media Mainstays Expand Their Video Presence

Scripps Networks Interactive and the media company Meredith are following consumers’ eyes and advertising dollars.


Bits Blog: Twitter Adds CBS to Its Stable of Big Advertising Partners

As the social network is trying to show sustained revenue growth, CBS and other broadcasters can pair video clips with ads and distribute them on the service.


Campaign Spotlight: If You Like Music, There May Be a Ford in Your Future

“The Rider Challenge,” an online marketing campaign produced by Live Nation Entertainment, pits teams competing in Ford Fiestas.


Cal Worthington, Car Dealer With Manic Ads, Dies at 92

Mr. Worthington owned a string of car dealerships and ran dozens of outlandish commercials daily on California television for more than half a century.


The Windup and the Pitch … Now, Back to the Game

What baseball game? With seemingly every type of play carrying a sponsor, radio announcers are increasingly reading ads that interrupt the action.


News Corporation Board Approves Split of Company

The company is expected to complete its separation on June 28, with publishing assets in one company and most film and television units in another.


Trying to Be Hip and Edgy, Ads Become Offensive

Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.


G.M. and Mountain Dew Pull Ads After Criticism for Racial Insensitivity

The General Motors ad included a song with lyrics that crudely referred to the Chinese. Mountain Dew’s ad involved a battered woman and a lineup with African-American men.


Media Decoder Blog: Fake Ads in India Showing Bound and Gagged Women Lead to Firings

The fake celebrity poster ads were created by employees of JWT India, for a real agency client, Ford Motor, without Ford’s approval or authorization. The agency said its disciplinary action included “the exit of employees.”