Feb
26
Advertising: For Hotels.com’s Campaign, the Answer Was Obvious
Posted in: UncategorizedAmid characters like Dos Equis’s Most Interesting Man in the World and the Geico gecko, Hotels.com is personifying its new ad theme.
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Feb
15
Sports of The Times: Time for N.F.L. Sponsors to Demand Change
Posted in: UncategorizedThe way to help rid the league of its abusive locker room culture is for corporate sponsors to take a stand. It should be an easy call, but there’s big money at stake.
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Nov
02
Riding the Hashtag in Social Media Marketing
Posted in: UncategorizedGary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.
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Sep
09
Advertising: Campbell Bets on the Wisdom of a Child
Posted in: UncategorizedCampbell’s campaign is meant to remind parents that a bowl of soup is an appealing alternative to fast food and pizza.
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Aug
08
Eli the Rapper Gets a Thumbs Up From Some Big Critics
Posted in: UncategorizedEli Manning’s rapping ability in a DirectTV video that went viral was the topic of conversation at Giants training camp.
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Aug
05
Katharine Weymouth Takes Charge at the Washington Post
Posted in: UncategorizedKatharine Weymouth has lived much of her life in the shadow of two formidable women. Now, she has a chance to join their ranks.
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