Hooters is launching a marketing campaign as part of a long-term plan to revitalize the brand and appeal to a broader, younger audience — including women.
Mother’s publishing arm, Animal, has launched Medal Count, a customizable online destination that makes it easy to keep track of Olympic medal wins. Medals can be sliced and diced by sport and country and the site contains links to Olympics-related articles as well and a TV schedule of events. And if you’re super obsessed, you can leave the site open all day and an alarm will sound when the country of your choice win another medal.
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It's been perverse fun watching ad-supported, for-profit media outlets freak the hell out because of the business decisions made by ad-supported, for-profit NBC.
Just as we’ve all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.
In one spot, Mountain, a jolly fellow asks, “Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs.” Somehow it all leads to football, Thursday night football beginning in September.
In a second, we are told our spokesman has “a little ding dong for your liberty bell.” In other words, NFL Fantasy Football. In a third, our man gets all sports-like and asks if we like “punts, kick offs, blitzes and blocks…penalties?” He then gives us the finger. Well, not that kind of finger. The big sports fan finger…atop a skyscraper.
All three spots are quirky and kooky and, as our spokesman says, serious fun. Thankfully, the campaign isn’t of the predictable ilk. You know, those sports campaigns that can’t help but shove the camera into the middle of the action on the field and then play it back in slow motion so it looks way more exciting than it really is. This is not that. And that’s a very good thing.
Glasses, lipstick, false teeth, the contraceptive pill and even your mobile phone – we take for granted how commonplace human enhancements are. Current scientific developments point to a future where cognitive enhancers and medical nanorobots will be widespread as we seek to augment our beauty, intelligence and health.
Superhuman takes a broad and playful look at our obsession with being the best we can be. Items on display range from an ancient Egyptian prosthetic toe to a packet of Viagra, alongside contributions from artists such as Matthew Barney and scientists, ethicists and commentators working at the cutting edge of this most exciting, and feared, area of modern science continue
Wieden & Kennedy, New York, is getting into the liquor business as the new global agency for Southern Comfort, which is planning a big boost in media spending while unleashing a campaign this week.
To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 – 27 held the first-ever Schlage “Key to Strong Challenge,” locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.
The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.
The Schlage “Key to Strong Challenge” started with a tiny house – 174 sq. ft – located at the Westlake Center Plaza. Y&L put out a regional ad and more than 120 Seattle residents responded offering to be locked in the tiny house. The agency ultimately locked up Seattle resident and improv performer Joshua Paul Downs inside the house.
Over the course of the five-day event, a total of 14 clues were released on KeyToStrong.com and tweeted by Joshua via @LockedInAHouse while participants used Joshua as a resource via phone, text or tweet.
To reinforce the strength of Schlage locks, the Challenge sent participants to a variety of “strong” locations spanning 10 miles across the metro Seattle area in search of clues. Locations included a Schlage product display at Home Depot and the local Starbucks for a “strong” cup of coffee. The first person to find the hidden “Schlage Key” and unlock Joshua from the house received a $5,000 Grand Prize. In addition, five first-place and five second-place prizes were awarded.
The Schlage “Key to Strong Challenge” worked quite well and resultewd in a 38 percent increase in web traffic in Seattle, making it the #1 market to refer traffic to the brand’s website.
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