Action Aid: Inversion

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Creatives: João Resende, Thiago Manhães, Cidney Neto
Advertiser’s Supervisors: João Maia, Alessandra Gamberali
Accounts: Carla Sá, Flavia Cerqueira, Malu Miranda, Aline Lopes, Fernanda Mathias
Media: Lica Bueno, Marylena Gorayeb, Keila Marconi
Project Managers: Cristina Clarke, Fabrício Toth
Digital Producer: Marcus Macarroni
Technology Director: Paulo Pacheco
Planners: José Porto, Carla Sá, Utymo Oliveira
Approval: Glauce Arzua


Mark LaNeve Joins Team Detroit


Former General Motors U.S. sales and marketing boss Mark LaNeve will become COO of Team Detroit, Ford Motor Co.'s advertising agency.

jayarmi became a registered member

jayarmi became a registered member

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The Daily Axes 50 Staffers, Drops Opinion Section and Outsources Sports


News Corp.'s tablet newspaper said earlier this month that it had more than 100,000 paying readers — the same figure it provided six months earlier.

Hooters: We’re More Than Wings Gone Wild


Hooters is launching a marketing campaign as part of a long-term plan to revitalize the brand and appeal to a broader, younger audience — including women.

Twitter Apologizes for Suspending NBC-Bashing Journalist


After suspending Guy Adams for tweeting an NBC exec's email, Twitter reverses course.

Mother’s Animal Launches Olympic Medal Count

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Mother’s publishing arm, Animal, has launched Medal Count, a customizable online destination that makes it easy to keep track of Olympic medal wins. Medals can be sliced and diced by sport and country and the site contains links to Olympics-related articles as well and a TV schedule of events. And if you’re super obsessed, you can leave the site open all day and an alarm will sound when the country of your choice win another medal.


Mother’s Animal Launches Olympic Medal

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Mother’s publishing arm, Animal, has launched Medal Count, a customizable online destination that makes it easy to keep track of Olympic medal wins.


Pet-Adorned Hangers – The ‘Animal Clothes Hangers’ Will be Just as Fashionable as You (GALLERY)

(TrendHunter.com) If you’re a pet lover, then you’ll be sure to appreciate the ‘Animal Clothes Hanger’ available at Urban Outfitters. These cute hangers let your favorite cat or dog be just as…

Meet the Best Olympics Advertisers Who Can’t Say ‘Olympics’


You don't need to be an official Olympics 2012 sponsor in order to ride the momentum of the games.

The Truth About #NBCFail


It's been perverse fun watching ad-supported, for-profit media outlets freak the hell out because of the business decisions made by ad-supported, for-profit NBC.

Want to Fix the Diversity Problem? Start With the Colleges


The ad industry doesn't fully embrace multicultural trends, party because academic courses don't reflect the shift.

NFL Thursday Night Football Gets Quirky

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Just as we’ve all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.

In one spot, Mountain, a jolly fellow asks, “Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs.” Somehow it all leads to football, Thursday night football beginning in September.

In a second, we are told our spokesman has “a little ding dong for your liberty bell.” In other words, NFL Fantasy Football. In a third, our man gets all sports-like and asks if we like “punts, kick offs, blitzes and blocks…penalties?” He then gives us the finger. Well, not that kind of finger. The big sports fan finger…atop a skyscraper.

All three spots are quirky and kooky and, as our spokesman says, serious fun. Thankfully, the campaign isn’t of the predictable ilk. You know, those sports campaigns that can’t help but shove the camera into the middle of the action on the field and then play it back in slow motion so it looks way more exciting than it really is. This is not that. And that’s a very good thing.


Superhuman, exploring human enhancement

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Glasses, lipstick, false teeth, the contraceptive pill and even your mobile phone – we take for granted how commonplace human enhancements are. Current scientific developments point to a future where cognitive enhancers and medical nanorobots will be widespread as we seek to augment our beauty, intelligence and health.

Superhuman takes a broad and playful look at our obsession with being the best we can be. Items on display range from an ancient Egyptian prosthetic toe to a packet of Viagra, alongside contributions from artists such as Matthew Barney and scientists, ethicists and commentators working at the cutting edge of this most exciting, and feared, area of modern science continue

Wieden & Kennedy Wins Southern Comfort


Wieden & Kennedy, New York, is getting into the liquor business as the new global agency for Southern Comfort, which is planning a big boost in media spending while unleashing a campaign this week.

Google to Buy Social Agency Wildfire Interactive for $250 Million


The acquisition is the latest in a string of deals as advertising and enterprise giants look to add social to their core offerings.

Guy Gets Locked in House For Six Days to Promote Schlage

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To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 – 27 held the first-ever Schlage “Key to Strong Challenge,” locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.

The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.

The Schlage “Key to Strong Challenge” started with a tiny house – 174 sq. ft – located at the Westlake Center Plaza. Y&L put out a regional ad and more than 120 Seattle residents responded offering to be locked in the tiny house. The agency ultimately locked up Seattle resident and improv performer Joshua Paul Downs inside the house.

Over the course of the five-day event, a total of 14 clues were released on KeyToStrong.com and tweeted by Joshua via @LockedInAHouse while participants used Joshua as a resource via phone, text or tweet.

To reinforce the strength of Schlage locks, the Challenge sent participants to a variety of “strong” locations spanning 10 miles across the metro Seattle area in search of clues. Locations included a Schlage product display at Home Depot and the local Starbucks for a “strong” cup of coffee. The first person to find the hidden “Schlage Key” and unlock Joshua from the house received a $5,000 Grand Prize. In addition, five first-place and five second-place prizes were awarded.

The Schlage “Key to Strong Challenge” worked quite well and resultewd in a 38 percent increase in web traffic in Seattle, making it the #1 market to refer traffic to the brand’s website.

Check out the case study video below.


Maybe the Olympics and Social Media Can Get Along After All


Everyone on Twitter may be warring with NBC's Olympics coverage, but GetGlue users are checking into Olympic events in impressive fashion.

People on the Move: Sheila Hartnett Promoted to CEO of JWT/OgilvyAction


Also on the move this week are Gail Kay, Jack Rotherham, Alexis Rask, David Kroll and David Karnstedt.

Creamy Fried Festive Bites – These Deep Fried Mash Potato Cubes are a Must-See (GALLERY)

(TrendHunter.com) These deep fried mash potato cubes transform this holiday meal staple into a portable and delectable bite-sized treat. Developed by the masterminds of DudeFoods, this fried fare is simple and easy…