Pernod Ricard North American CEO Ann Mukherjee on why the company is resuming social media spending

The longtime marketer joins the ‘Ad Lib’ podcast to discuss the company’s new hate-speech flagging app and offers tips on diversity hiring and how to make the leap from CMO to CEO.

 

Washington NFL Team Asks Fans to Create New Name and Logo

A lot of NFL fans have strong opinions when it comes to the new name and logo for the former Washington Redskins. After the franchise–temporarily known as the Washington Football Team–announced in July that it would drop the controversial name it has held since the 1930s, social media was abuzz with ideas. Some hoped the…

The World According to Scott Galloway, in 6 Short Video Clips

So many takeaways, so little time. In a 25-minute keynote, plus 10 minutes of Q&A, at Adweek’s NexTech 2020 Virtual Summit last week, professor Scott Galloway broke down the current state of Big Tech and concluded that it’s time for a breakup. We gathered six of his most thought-provoking, insightful and of-the-moment conclusions about the…

Here’s Where US Data Privacy Regulation Is Headed

Nearly eight in 10 Americans think Congress needs to prioritize data privacy legislation, according to a Morning Consult survey from December. With that as the starting point, Adweek CEO Jeff Litvack spoke with Chris D’Angelo, chief deputy attorney general for economic justice at the New York attorney general’s office during Adweek’s NexTech 2020 Virtual Summit…

Twitter tests Branded Likes, giving campaigns animated presence on crowded feeds

NASA, the NBA and Disney+ are already trying out the new feature, which users unlock by liking brand tweets.

Top 100 Business Trends in August – From 24-Hour In-App Loans to E-Commerce Grocery Stores (TOPLIST)

(TrendHunter.com) From 24-hour in-app loans to e-commerce grocery stores, the August 2020 business trends showcase how brands are continuing to adjusting to the “new normal.” Consumers have begun opening…

Top 100 Cosmetic Trends in August – From Faux Freckle Makeup Pens to Black-Owned Beauty Marketplaces (TOPLIST)

(TrendHunter.com) The cosmetics industry is always striving to create the best products for consumers, and the August 2020 cosmetics lineup of trends underscores how the industry is staying abreast of current…

Why WNBA Players Are Wearing Breonna Taylor’s Name on Their Jerseys

When the 2020 season of the Women’s National Basketball Association (WNBA) tipped off Sunday, players wore jerseys with the name Breonna Taylor–the Louisville, Ky. EMT shot to death by police in her apartment this March–across the bottom. Shirts are also available for sale through the league, with all proceeds going to the Breonna Taylor Foundation….

Ryan Reynolds Will Hire and Financially Support Marginalized Trainees to Work on His Next Film

Ryan Reynolds is putting part of his next film’s salary toward bringing more members of underrepresented groups into the filmmaking process. The actor announced a diversity program on Friday called Group Effort Initiative. Through it, Reynolds will hire 10 to 20 trainees who are Black, Indigenous, people of color or otherwise members of marginalized groups…

Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust

While the coronavirus pandemic has taken up much of the news cycle over the last several months, privacy regulators haven’t exactly been standing still. More aggressive privacy legislation has been filed this summer, the European Union’s Court of Justice invalidated data sharing framework between the U.S. and the E.U., the CCPA took effect July 1…

After Monthlong Boycott, Which Brands Are Coming Back to Facebook?

As the monthlong Stop Hate for Profit campaign calling on advertisers to boycott Facebook comes to an end today, many brands are still deciding whether to return their ad spend to the social network’s platforms. Some major brands that made a show of withdrawing their digital ad spends, including Chipotle, are extending their commitment to…

Zippo Fires Up a Special Mars Lighter Following NASA’s Latest Space Launch

NASA launched its latest mission to Mars on Thursday, drawing millions of viewers. And while the features of the Perseverance Rover are mightily impressive, the thing that led so many people to YouTube was the chance to watch an Atlas V-541 rocket do its thing. As launch vehicles go, the Atlas is the Ferrari of…

Arrest Made in Florida in Hack of High-Profile Twitter Handles Earlier This Month

More details emerged Friday on the breach of high-profile Twitter accounts earlier this month, including how it was done and who may have been behind it. Ryan Hughes of WFLA in Tampa, Fla., reported Friday that 17-year-old Graham Clark of Tampa was arrested early Friday morning and accused of being the mastermind behind the attack….

Guaraná Antarctica vira patrocinador oficial do Campeonato Brasileiro Feminino de futebol

O Guaraná Antarctica agora é patrocinador oficial do Brasileirão Feminino A1. O acordo é válido por 3 anos e tem início imediato. Patrocinadora das Seleções masculina e feminina, a marca resolveu expandir seu apoio às mulheres do esporte. Com o patrocínio, Guaraná Antarctica terá os direitos das placas de publicidade das partidas, poderá fazer ativação …

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Hackeamento que levou Twitter a restringir uso de contas verificadas foi realizado por três jovens de 20 anos

O Departamento de Justiça dos Estados Unidos decretou nesta sexta-feira (31) a prisão de três jovens na faixa de 20 anos pela invasão em massa de contas verificadas do Twitter realizado no último dia 15 de julho. O crime digital, considerado uma das falhas de segurança mais graves da história da rede social, foi praticado …

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Agency Brief: Matthew McConaughey steps out of a Lincoln to talk to Stan Richards

Plus, 9thWonder debuts brand refresh and first campaign for Arizona’s NHL and Chemistry and Cam Kirk Studios partner to grow job opportunities for Atlanta’s Black creatives.

Microsoft reportedly in talks to buy TikTok in the U.S.

President Trump said to be planning to order ByteDance to divest its U.S. ownership of TikTok.

Microsoft Said to Be in Talks to Buy TikTok, as Trump Weighs Curtailing App

The discussions come as TikTok’s ownership by a Chinese company is under scrutiny by the White House and lawmakers.

Top 30 Retail Trends in August – From Retailer Drive-In Theaters to Next-Day Grocery Deliveries (TOPLIST)

(TrendHunter.com) These August 2020 retail trends range from retailer drive-in theaters to local next-day grocery deliveries.

Standout’s include Walmart’s recent partnership with Tribeca that will “…

Understanding the Massive Scale of Amazon, Google, Apple and Facebook

In their testimony on Capitol Hill Wednesday, the CEOs of Amazon, Apple, Facebook and Google made minor concessions that the scale of their operations and platforms meant they couldn’t guarantee practices that are deemed anticompetitive. Nonetheless, Jeff Bezos, Tim Cook, Mark Zuckerberg and Sundar Pichai all maintained the argument that they count as American success…