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PSAs From MTV Show How Everyday Phrases Keep Bias in the Mainstream

The latest installment of MTV’s “Look Different” anti-bias campaign looks a whole lot different than last month’s showing, an over-the-top, multichannel satire about a Geek Squad-style team of uber-white corporate consultants eager to help people of color hail cabs, rent apartments and handle courtroom appearances.

Now, fresh PSAs and digital assets tackle gender bias in starker, more straightforward terms. They invite viewers to consider the unintended consequences of various preconceptions and misconceptions that may, to some people, appear benign, but can actually cause a great deal of harm.

In series of 30-second ads, phrases in blue flash across a canary-yellow screen. They include: “This is a man’s job,” “She’ll hook up with anyone,” “You’d look prettier if you smiled,” “She’s built like a man,” and “Boys don’t cry.”

We’ve all heard, and probably even used, at least some of this language in casual conversation. In that context, the biased nature of the words can easily be ignored or, at times, not even register. But strung together over a half-minute ad with no storyline, splashy visuals and special effects as distractions, the cumulative effect hits home.

MTV has also beefed up its online tools, adding an “Implicit Bias Quiz.” The quiz was designed with Harvard’s Project Implicit and features images of Emma Watson, Aziz Ansari, Mindy Kaling and others. At first, the test seems ridiculously simple, but it took about 20 seconds for my own bias to seep through. There’s also a “Gender Bias Cleanse,” developed with the Kirwan Institute, that suggests activities like setting nonstereotypical images as screensavers.

“The majority of millennials are aware of gender bias throughout society,” explains MTV public affairs chief Ronnie Cho. “But many do not recognize how pervasive and insidious it truly is and need support in identifying ways to tackle it.”

(A new national study touted by MTV found that three-quarters of young people believe openly discussing gender bias would be helpful, but only one-quarter know where to turn for information about the subject or tools to help them deal with such issues.)

This new initiative makes inroads by prompting viewers to contemplate their own biases and consider the cues that perpetuate stereotypes and allow prejudice to fester. After all, self-awareness is the first step on the road to enlightenment. Here, the network challenges viewers to take that journey without seeming heavy-handed or judgmental.

Quando fumar não mata: campanha antitabagismo tem professor que perdeu a voz

campanha-anti-tabagismo

A Secretaria de Saúde do Paraná iniciou hoje uma campanha contra o tabagismo usando um vídeo bastante sensível, intitulado “Quando fumar não mata“. Nele, o professor curitibano João Cândido conta como sua vida foi impactada ao descobrir o câncer de laringe 14 anos após parar de fumar. Por ter retirado as cordas vocais, ele precisa […]

> LEIA MAIS: Quando fumar não mata: campanha antitabagismo tem professor que perdeu a voz

Brainstorm9Post originalmente publicado no B9
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The decoupling of intelligence from consciousness

From Adbusters #121:

Throughout history, intelligence always went hand in hand with consciousness. The only intelligent entities were conscious entities. The only ones who could play chess, drive vehicles, fight wars and diagnose diseases were conscious – aware – human beings. But intelligence is now decoupling from consciousness. We are developing non-conscious algorithms that can play chess, drive vehicles, fight wars and diagnose diseases better than us. When the economy has to choose between intelligence and consciousness, the economy will choose intelligence. It has no real need for consciousness.

Within a century or two, Homo sapiens will disappear and will be replaced by completely different kinds of beings. Beings more different from us than we are different from Neanderthals.

— Yuval Noah Harari is Senior Lecturer at the Hebrew University of Jerusalem. These excerpts are drawn from “The Humankind Revolution” in Abstrakt No. 14. His 2014 book Sapiens: A Brief History of Humankind theorizes the origin and destination of humanity.

Source

Ad Dollars Chase Serena Williams's Grand Slam Quest


Serena Williams’s historic pursuit of the fifth-ever calendar-year Grand Slam in tennis — which would be the sport’s first since 1988 — has helped make the upcoming U.S. Open a must-buy for advertisers looking to reach one of the most affluent audiences outside of golf. But in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open’s marketing mix.

Should Ms. Williams advance to the women’s final on Saturday, Sept. 12, she will at age 33 have a shot at securing her 22nd major title, tying Steffi Graf for second on the all-time list behind Margaret Court (24). Ms. Graf is the last pro tennis player to win all four Grand Slam events in a single year; the most recent male sweep of the Australian Open, French Open, Wimbledon and U.S. Open came in 1969, courtesy of Rod Laver.

A win for Serena in New York would not only lend further credence to the argument that she is the greatest American athlete of this century, but would prove to be a considerable boon to ESPN in the bargain. Ms. Williams is a guaranteed ratings draw: her six Open titles have averaged a 5.3 overnight household rating, according to Nielsen, whereas the corresponding men’s finals averaged a 3.7.

Continue reading at AdAge.com

ESPN "We Play: Featuring Nas" (2015) 1:03 (USA)

ESPN and Queens native Nas celebrate the US Open. Nice anthemic spot with music by Kygo. The track is Piano Jam.

For tennis geeks, here’s a rundown of the footage:

· Vanderbilt Tennis Club, above Grand Central Terminal
· West Side Tennis Club in Forest Hills, Queens
· Prospect Park Tennis Center, Brooklyn
· Brian Watkins Tennis Center, beneath the Williamsburg Bridge
· Riverside Clay Tennis, Upper West Side
· Washington Market Park court, TriBeCa
· Hudson River Park courts, Greenwich Village
· Frederick Johnson Playground courts aka “The Jungle,” Harlem
· Central Park Tennis Center, Central Park

9/11 Day "Born on 911" (2015) 1:00 (USA)

It’s been 14 years since the 9/11 tragedy. There were 13,000 children born on that day, and this spot centers around Hillary O’Neill who was born on that day at 2:00 PM. Hillary stands as a the antithesis of atrocity and encourages all of us to do something good on 9/11. While that won’t bring back everyone we lost and it certainly isn’t going to do anything about terrorism, at least it’s a proactive way to commemorate the day. For more information check out 911day.org and challenge other people to do good deeds.

Diverse Redhead Portraits – This Hair Photography Series Shows That Not All Redheads are White (GALLERY)

(TrendHunter.com) These hair photography portraits aim to refute a common misconception about people with red hair: that they are always white.

It’s common to hear jokes about redheads stepping into the sun…

72andSunny, truth Tell Teens ‘It’s a Trap’

BSSP, DraftKings Welcome You to the Big Time

Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz


Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age has learned.

Ms. Fleischer, whose title is senior director for data, content and media, is the latest high-ranking marketing executive to leave the company in the wake of cost cutting moves that have followed the merger earlier this year of Kraft Foods Group and H.J. Heinz.

Ms. Fleischer communicated her departure in an email to agency partners, saying, “I have loved my time here, but I am ready and eager to move on and build things.” She added: “I am so proud of what we’ve built and the way we have worked to change the industry.”

Continue reading at AdAge.com

Ashley Madison Chief Steps Down After Data Breach

The change came after hackers stole the online dating service’s data and released personal information related to more than 30 million accounts.


Ian Rogers, Apple Music Executive, Is Leaving Company

Mr. Rogers’s departure comes as a surprise; the music streaming service he led began only two months ago.


Y&R New York and Xerox Work Better Together

CP+B Boulder Names Its Second Managing Director

Chernobyl Radio Activa: Ozzie

Universe’s most toxic radio.

Advertising Agency: Trabajo Por Computadora, Asunción, Paraguay
Creative Director: Gabriel Silva
Art Director: Edgar Arce
Copywriter: Sergio López Mussi
Illustrator: Edgar Arce
Additional credits: Gabriel Benítez, Rubén Benavides, Gastón Cortesi, Bernard Riedel, Carlos Alarcón, Alejo Divaguet
Published: August 2015

Chernobyl Radio Activa: Kurt

Universe’s most toxic radio.

Advertising Agency: Trabajo Por Computadora, Asunción, Paraguay
Creative Director: Gabriel Silva
Art Director: Edgar Arce
Copywriter: Sergio López Mussi
Illustrator: Edgar Arce
Additional credits: Gabriel Benítez, Rubén Benavides, Gastón Cortesi, Bernard Riedel, Carlos Alarcón, Alejo Divaguet
Published: August 2015

Chernobyl Radio Activa: Charlie

Universe’s most toxic radio.

Advertising Agency: Trabajo Por Computadora, Asunción, Paraguay
Creative Director: Gabriel Silva
Art Director: Edgar Arce
Copywriter: Sergio López Mussi
Illustrator: Edgar Arce
Additional credits: Gabriel Benítez, Rubén Benavides, Gastón Cortesi, Bernard Riedel, Carlos Alarcón, Alejo Divaguet
Published: August 2015

McDonald's Rebuffs BK's McWhopper, So Others Try Peace Plans


When Burger King publicly reached out to McDonald’s Wednesday with a Peace Day proposal, the Golden Arches quickly rebuffed the idea. That hasn’t stopped people from talking about it, and it has led to other restaurant chains trying to figure out ways to play with BK.

Krystal, an Atlanta-area chain that serves square burgers, said it jumped into the social media conversation less than an hour after McDonald’s replied to Burger King.

The plan from Krystal, developed by agency 22squared, included an open letter to Burger King that it posted on Twitter and Facebook. “We propose working together to create the first tiny square Whopper. (We’re partial to the Kropper, the Whystal, or the Tiny King.),” the chain wrote in the letter.

Continue reading at AdAge.com

Q&A: Twitter CFO Anthony Noto, What Are You Doing as the Company's Top Marketer?


Twitter has a fundamental problem. The company has developed a product that many people love and many more people aren’t sure they want to use.

Sometime later this year Twitter will roll out a campaign that aims to convince the holdhouts. Ad Age asked Twitter’s CFO Anthony Noto what argument the company will make — and why the former investment banker took the marketing reins at Twitter this year at all. On some points, Mr. Noto wasn’t quite ready to spill.

The interview is a bit long, so you can choose whether to read the full version or a condensed version that’s specific to Twitter’s plans to hire a CMO and roll out a marketing campaign. Pick which version you’d like to read by clicking on the buttons below. The default is the long version.

Continue reading at AdAge.com