Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’ Strategies
Posted in: UncategorizedMove over, Coca-Cola and Pepsi–the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,…