Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’ Strategies

Move over, Coca-Cola and Pepsi–the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,…

Week of Feb. 10 Cable News Ratings: The Cable Nets Experience Declines

This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 10, 2025. It was a second straight week of declines by the big three cable news networks in total viewers and the Adults 25-54 demo. The absence of significant breaking news and the continuing coverage of President Donald Trump’s…

Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did

Associated Press reporters have been barred from the White House and Air Force One because the venerable media business refuses to change the Gulf of Mexico to the Gulf of America. On the other side of the Constitutional issue is The Washington Post, which is doing whatever it can to please the nation’s Supreme Ruler. […]

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ADWEEK to Expand Marketing Vanguard Platform

ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,…

Week of Feb. 10 Morning News Ratings: Good Morning America Reclaims Top Spot in Total Viewers

After a 15-week drought, ABC News’ Good Morning America returned to the top spot as America’s most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been steadily moving closer to this position over the past few weeks. For example, only 6,000 total viewers separated it and…

Judge Orders Mississippi Newspaper to Remove Editorial, Alarming Press Advocates

The owner of The Clarksdale Press Register said he planned to challenge a judge’s order against an editorial that criticized city officials.

Week of Feb. 10 Evening News Ratings: ABC Has Gains in Total Viewers and Adults 25-54

ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS Evening News was the only evening broadcast for the week of Feb. 10 to experience week-to-week declines. Once again, CBS News’…

Ultra-Limited Single Malt Whiskeys – The Macallan Unveils 'The Macallan Folio 8' in the U.S.

(TrendHunter.com) The Macallan has introduced ‘The Macallan Folio 8,’ the latest release in its ‘Archival Series,’ now available in the United States for the first time. As part of this highly sought-after…

Elon Musk’s X Seeks Financing at $44 Billion Valuation

In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should. In 2022, Musk purchased then-Twitter for $44 billion. Bloomberg first reported on…

WKOW Promotes Dana Fulton to Weekday AM Anchor

Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. “Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our…

Colle McVoy Named Media AOR for Bob Evans Farms

Bob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement…

Thursday, Feb. 13 Evening Cable News Ratings: MSNBC’s The Rachel Maddow Show Had 2 Million Total Viewers

MSNBC’s The Rachel Maddow Show crossed the two million total viewer mark. Meanwhile, Fox News and CNN’s two top programs were at 5 and 8 p.m. ET. The Five led on Fox News, followed by Jesse Watters Primetime. On CNN, The Lead with Jake Tapper landed in the top spot, followed by Anderson Cooper 360….

Special’s Amy Ferguson Wants To Make ‘Responsibly Unhinged’ Advertising

Big Ideas is ADWEEK’s series in which we talk to the industry’s top creative minds. If Amy Ferguson, partner and chief creative officer of Special New York, had a mantra for her creative style, it might be: “responsibly unhinged.” Ferguson jokingly coined the phrase when talking about her ambitions for the agency: creating work that…

WOWT Promotes Brian Mastre to Weekday Evening Anchor

Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate’s investigative reporter and weekend co-anchor. He’ll take over for John Knicely, after his retirement. “Brian is a veteran reporter and anchor who has established a standard of professional journalism which…

WOWT Promotes Brian Mastre to Weekday Evening Anchor

Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate’s investigative reporter and weekend co-anchor. He’ll take over for John Knicely, after his retirement. “Brian is a veteran reporter and anchor who has established a standard of professional journalism which…

WOWT Promotes Brian Mastre to Weekday Evening Anchor

Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate’s investigative reporter and weekend co-anchor. He’ll take over for John Knicely, after his retirement. “Brian is a veteran reporter and anchor who has established a standard of professional journalism which…

The Ankler Partners with NAB Show to Debut Business of Entertainment Track

The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center. It serves as an…

Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers’ best-performing video and image…

Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers’ best-performing video and image…

How the ‘Manosphere’ Became Mainstream Entertainment

Dave Portnoy has long been vilified as a toxic guy. He’s still the one millions follow for ordinary pizza-review videos.