What TikTok Stars Owe ‘The Ellen DeGeneres Show’

The comedian is ending her daytime talk show after 19 years. Her segment “Ellen’s Wonderful Web of Wonderment” was the start of a new kind of fame.

Secret Sharers: The Hidden Ties Between Private Spies and Journalists

A booming, renegade private intelligence industry is increasingly shaping (and misshaping) the news.

Joe Jonas Moonlights as TV Weatherman, Predicts ‘Sunnier Times Ahead’ With Tanqueray

Pop superstar Joe Jonas says that refreshing vibes are coming in from the west, and he predicts “delicious flavors will be picking up well into the afternoon and evening.” The performer–one-third of the Grammy-winning Jonas Brothers–moonlights as a cheesy TV weatherman, rocking a 1970s-style outfit and oversized sunglasses, in a new ad for Tanqueray Sevilla…

Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR

In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni.  Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina’s fastest-growing companies. Today, Santi is the founder […]

The post Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR appeared first on Adpulp.

Boulder breweries raise money for shooting victims, and Dentsu releases first DE&I report: Agency Brief

Also, a TikTok series celebrates National BBQ Month.

Leslie Moonves Receives Nothing From CBS Exit Package

A filing on Friday marked the end of a long dispute between the company and the once-powerful executive, who was fired in 2018 after accusations of sexual misconduct.

A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….

Wingstop’s X-rated Tweets turn heads, and Federer serves up Uniqlo pitch: Trending

This week’s marketing winners, losers and newsmakers

NFT Transaction Volume Dipped in April, Its First Downturn of 2021

The 2021 crypto craze has hit its first hiccup, according to recent data. After rising for the first three months of the year, the transaction volume of non-fungible tokens (NFTs) dropped in April, from $217 to $83 million, the first month-over-moth downturn of the year, according to industry analyst Dapp Radar. The number of traders…

? “Imagine Caminhos”: Via Varejo anuncia novo nome, identidade visual e posicionamento

viavarejo

Depois de rejuvenescer a identidade visual do PontoFrio, que agora chama Ponto, e amadurecer o Bahianinho das Casas Bahia, a Via Varejo agora dá um tapa no look da própria marca. Uma das maiores empresas de varejo brasileiro anunciou recentemente um novo logo e posicionamento, buscando reforçar o perfil do negócio como entregador de caminhos …

Leia ? “Imagine Caminhos”: Via Varejo anuncia novo nome, identidade visual e posicionamento na íntegra no B9.

Para incentivar descanso no home office, Red Bull lança edição “em casa” do Dia Nacional do Meio Período

Dia Nacional do Meio Período

Depois de uma primeira edição bem sucedida em 2018, a Red Bull resolveu promover uma nova versão do Dia Nacional do Meio Período em 2021, agora com foco no cenário de transformações – e esgotamento – gerado pela atual pandemia do cornavírus. Em parceria com a DPZ&T, a marca espera com a data incentivar “aquele …

Leia Para incentivar descanso no home office, Red Bull lança edição “em casa” do Dia Nacional do Meio Período na íntegra no B9.

Billie Eilish, social marketing genius, plus what consumers think of Hyundai’s ‘Question Everything’ commercial: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.

Billie Eilish, social media marketing genius

Pop star Billie Eilish has been gearing up to release her new album, “Happier Than Ever,” in July. In the process, she’s essentially been giving a master class on social media marketing, dominating Instagram in particular as she chronicles the transformation of her image from green-haired fashion disruptor to Marilyn Monroe-style blonde bombshell. As NME’s Rhian Daly noted earlier this month in the wake of the release of images from her June British Vogue cover shoot,

Eilish’s Instagram post of the cover has broken the record for being the photo on the platform to reach 1 million likes the fastest. She achieved the milestone in under six minutes. … It’s not the first time the teen superstar has broken the record. She previously toppled Selena Gomez’s claim to the title in March, when she shared a photo of her newly blonde hair. That picture reached 1 million likes by the six-minute mark.

On Wednesday of this week, the publication of “The 20 Most Liked Pictures on Instagram” on the Brandwatch blog called attention to the fact that Eilish has 8 out of the 20 across Instagram’s entire 10-year history.

Meanwhile, over on TikTok, Eilish (@billieeilish) has racked up more than 110 million likes across just seven posts (she only joined TikTok last November), including, mostly recently, a so-called “stitch” post (one that excerpts from another user’s post while crediting them) in which Eilish reacts with a tearful howl to a brief post from TikToker Gabriela (@gabrieeelala), who keeps a stick mounted on a wall of her home in remembrance of her beloved dog Waylon, who died in December (“I’m saving it for when I meet you again,” she writes in a caption to the video). Eilish’s stitch/reaction TikTok post has been played more than 70 million times since she published it on Monday.

See also:  “Billie Eilish admits to ordering ‘Billie Eilish Halloween costume wig’ from Amazon to hide blonde hair,” per Yardbarker.

ICYMI: Ad Age Agency Report 2021 is out now

U.S. agency revenue tumbled 6.8% in 2020 as fallout from the pandemic pushed the economy and agencies into a deep downturn, according to Ad Age’s annual Agency Report. That was the second-sharpest drop since we began producing Agency Report in 1945. But the agency business is coming back amid a resurgent economy.

Read Bradley Johnson’s executive summary:  “For agencies, it’s morning again in America … maybe: Ad Age Agency Report 2021.”

Also new in Datacenter

Ad Age Datacenter queried 12 leaders from across agency disciplines to see what’s changed and where the business is headed following a cataclysmic year. Here is what they had to say.

Question this commercial

In late April, Ad Age’s E.J. Schultz reported on a new celebrity-stocked automotive ad: “Hyundai taps Jason Bateman, Mindy Kaling to push Tucson SUV in largest-ever campaign.” Since then, Hyundai has aired the 60-second “Question Everything” TV commercial at the center of that campaign more than 1,009 times, according to iSpot.tv, racking up more than 368 million national TV ad impressions (broadcast and cable), as of this writing. Now we’ve got some intel on what consumers think of the spot.

According to data shared exclusively with Datacenter Weekly by iSpot’s Ace Metrix—which conducts in-depth consumer opinion surveys surrounding most major ad campaigns that get national TV exposure—the 60-second “Question Everything” spot rates 5% above the 90-day norm for “attention” among comparable automotive TV commercials, and 7% above the “likeability” 90-day norm. (“Comparable automotive commercials” in this case are ads in Ace’s non-luxury auto ad bucket.) That performance has earned “Question Everything” an Ace “Breakthrough” ad designation, meaning it broke through the clutter for survey respondents.

Among the verbatim responses submitted by those surveyed:

• “I love this commercial. As soon as I saw Jason Bateman I was hooked. Then the other actors were ones I really like too, which made it even better. I wouldn’t normally be interested in a specific car after watching its commercial, but this one made me want to check it out.” —a female in the 36-49 age group

• “I like the ad. Familiar faces in the commercial helps. The questions were interesting and slightly amusing. Hidden headlights … nice.” —a male 21-35

• “This ad is funny and I love all the questions. They are ones I ask myself. I do not see how it really fits with selling cars, but I like it.” —a female 36-49

• “I love the whole cast of this commercial, especially Jason Bateman. It really made me happy.” —a female 21-35

• “Great visual scenes and moderate humor. Ad was able to keep my interest throughout as I was curious to see what was being offered.” —a male 50+

• “My kind of humor and questions, and I do like the new headlights. Liked the diverse participants.” —a female 50+

What’s next for TV 

As the TV industry cautiously looks to a post-COVID world, how will the 2021 ad haggle reflect the calls for change that have been building for the past year? Join ad sales leaders, marketers and media buyers to discuss the state of the upfront marketplace at Ad Age In-Depth: TV Pivot on May 24 and 25. RSVP at adage.com/tvpivot.

Just briefly

Lip service:  “How AI could steal your data by ‘lip-reading’ your keystrokes,” from The Next Web.

Face-off:  “Facebook Loses Bid to Block Ruling on EU-U.S. Data Flows,” per The Wall Street Journal.

Fast facts:  “McDonald’s Raises (Some) Wages,” a post from Chartr with a data visualization that plots average revenue-per-restaurant against the number of restaurant units for major fast food chains including McDonald’s, Burger King, Chick-fil-A and Taco Bell.

Shop talk:  “New Data Reveals Website Visits Slow For Walmart And Remain Steady For Amazon,” Forbes reports.

Malwary:  “Microsoft warns: Watch out for this new malware that steals passwords, webcam and browser data,” per ZDNet.

And finally …  “A Data-Driven Approach to Identifying—and Retaining—Top Employees,” from the Harvard Business Review.

The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.

Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.

This week’s newsletter was compiled and written by Simon Dumenco.

 

Beats apresenta Studio Beats, plataforma que terá consumidores como embaixadores

skol-beats-manda-jobs

A Beats acaba de lançar o Studio Beats, uma plataforma que vai criar e desenvolver produtos inusitados, lançados em versões limitadas e com venda exclusiva no e-commerce. E para ajudar a lançar esses novos produtos, a marca vai selecionar consumidores através do reality show “Manda Jobs”. Criado pela agência AKQA e com assinatura de formato …

Leia Beats apresenta Studio Beats, plataforma que terá consumidores como embaixadores na íntegra no B9.

Depois de “The Witcher”, “Bridgerton” ganha minissérie derivada na Netflix

bridgerton-charlotte-1609275169

“Bridgerton” é um sucesso imenso, e a Netflix sabe disso. Nesta sexta, o serviço de streaming anunciou nas redes sociais um derivado da série produzida pela Shondaland de Shonda Rhimes, uma minissérie focada na origem da rainha Charlotte, com a produtora assumindo pessoalmente os roteiros e produção do projeto. Além dela, Betsy Beers e Tom …

Leia Depois de “The Witcher”, “Bridgerton” ganha minissérie derivada na Netflix na íntegra no B9.

Watch Adweek’s Spring 2021 Convergent TV Summit

Adweek’s semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year–and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,…

WNBA Teams Up With Twitter on a Hoodie That’s More Than a Hoodie

The Women’s National Basketball Association tips off its 25th season Friday night (May 14), and all 144 players, along with friends and influencers of the league, are sporting a special hoodie as part of a collaboration with Twitter. The #W on the front of the hoodie is actually a QR code that can be scanned…

NBC Sets Franchise-Heavy Fall But Holds All Comedies, and This Is Us, Until Midseason

NBC is setting up a franchise-packed fall season, including a Thursday night entirely devoted to its long-running Law & Order franchise, but there won’t be a lot to laugh about on the network: It is holding all of its comedies–as well as the final season of This Is Us–until midseason. The broadcaster’s fall schedule, announced…

How Lies on Social Media Are Inflaming the Israeli-Palestinian Conflict

Misinformation has flourished on Twitter, TikTok, Facebook and other social media about the violence between Israelis and Palestinians.

Katy Perry e Pikachu são amigos em clipe que celebra 25 anos da saga Pokémon

katy-perry-pikachu-eletric

Em 2021, a franquia Pokémon completa 25 anos, e a The Pokémon Company não economizou nas parcerias e produtos especiais lançados ao longo do ano todo para celebrar a data. Uma dessas parcerias foi feita com a Universal Music Group, que em fevereiro promoveu a transmissão de um show virtual com o cantor Post Malone como parte das …

Leia Katy Perry e Pikachu são amigos em clipe que celebra 25 anos da saga Pokémon na íntegra no B9.

Why advertisers won't be able to buy new comedies on NBC this fall

Broadcaster bets on dramas to drive live viewing.