DirecTV Advertising’s Amy Leifer joins Age Studio 30 at Cannes Lions to discuss the MVPD’s latest ad tech partnerships and innovations including DirecTV Stream.
In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country’s creative past, present and future following the Russian invasion. To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and…
Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little…
Twitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes enable advertisers to transform the social network’s like button into a custom animation, and they are available as an add-on to Twitter’s Timeline Takeover option, which ensures that a brand’s…
Instead of opting for a flashy activation or campaign this Pride Month, Tinder has taken a different approach to show support for LGBTQ+ communities. The dating app partnered with LGBTQ+ advocacy group Human Rights Campaign to raise awareness–and ultimately demolish–a nearly 40-year policy that unfairly and unscientifically stigmatizes a segment of the community. Tinder and…
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and Instagram over unregulated algorithms and design features that allegedly harm children through addiction. The first-of-its-kind bill, called the Social Media Platform Duty to Children Act, cleared a crucial vote on Tuesday. It allows…
Ad Age Studio 30 sits down with executives from Salesforce to discuss how data impacts marketers’ investments and strategic shifts and predict the way forward for digital marketing.
Instagram added the ability for iOS users to delete or deactivate their accounts through the application, in order to comply with updated guidelines for Apple’s App Store. Users previously had to log into Instagram via a desktop or mobile web browser in order to delete their account, and while they had the option of deactivating…
At the Cannes International Festival of Creativity this year, Adweek teamed up with the World Federation of Advertisers to talk to key leaders and decision-makers about the industry’s role on climate issues. In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA asked a simple question: Is the…
A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine […]
The post This Promotional Campaign for Potato Chips In A Can Is Bonkers appeared first on Adpulp.
A new report shows significant growth in the number of people of color joining Publicis in the U.S., but percentage in senior leadership fell slightly.
TikTok released its Community Guidelines Enforcement Report for the first quarter of 2022, which included details on the platform’s response to the war in Ukraine. From Feb. 24, when Russia invaded Ukraine, through the end of the first quarter (March 31), TikTok’s safety team dedicated to the Ukraine war removed 41,191 videos, 87% of them…
Adidas might sell sneakers and hoodies, but it also sells “dreams and aspirations,” according to its global head of marketing Vicky Free. “We could make cool ads all day. But we actually want to change the world,” she explained when she joined Adweek during Cannes Lions festival last week. In November 2020, Free found herself…
LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher. The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon–just outside of Portland. LIV Golf promises eight events consisting of…
Ceria, a beer brand focused on a new kind of high, gets crafty with new campaign from Mother
Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more. Horizon has long been characterized…
It’s 6 a.m. on June 1. Your alarm rings. Just like any other day, you reach for your phone to get up to speed on news from the world. From social media posts to shopping websites, rainbows have colored your screen to celebrate the LGBTQ+ community. It’s the world of retail consumerism we live in,…
NBCUniversal president of distribution and business development Maggie McLean Suniewick is leaving the “Peacock” for the “Flock,” joining Twitter in the newly created role of vice president of partnerships. Suniewick’s focus will be on accelerating the company’s strategic goals and defining and driving future growth, and she will oversee Twitter’s newly formed partnerships team, which…
NBCUniversal’s streamer Peacock brought in $1 billion in ad sales during its upfront ad haggle, with its total digital and streaming sales up 20% from last year.
The more, the merrier: Twitch Thursday introduced its new Guest Star feature, which lets creators incorporate guests into their livestreams on the platform. Creators can invite up to five guests with Twitch accounts, whether those guests are on desktop or mobile, and incorporate audio and video from guests without the need for a third-party application….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
