Louis Vuitton lança guia de viagem com jornada visual de artistas pelo mundo
Posted in: UncategorizedLouis Vuitton é uma dessas marcas que sempre encontra maneiras de transformar uma viagem em não somente a busca pelo lazer, mas em papel criativo e artístico.
Dentre estes esforços está a coletânia de contos The Trunk, escritos por autores franceses, que traz histórias em torno do famoso e lendário baú da marca. Além disso, existem os Louis Vuitton City Guides, guias para viajantes de luxo com jornadas exóticas escolhidas a dedo por consultores no assunto, lançados juntos aos Travel Notebooks, cadernos de anotações de viagens com design colorido e dedicado aos destinos ligados à marca, como Nova York e Paris.
Neste mês, Louis Vuitton está lançando a sua mais recente adição à literatura de viagem: a série Travel Book, disponível nas lojas da marca no mundo todo. Para esta novidade, foram convidados 4 artistas de diferentes países para visitarem cidades estrageiras à eles.
O ilustrador francês Jean-Philippe Delhomme percorreu as ruas de Nova York, o artista americano Daniel Arsham descobriu a Ilha de Páscoa, o ilustrador japonês Natsko Seki viajou para Londres e Cheri Samba, criativa do Congo, visitou Paris.
Cada artista descobriu e explorou as cidades que foram destinados a visitar, observando tudo com novos olhos, resultando em desenhos e artes com formas e cores daquilo que viram e viveram. Folheando os livros, vemos arquitetura, lugares históricos, ruas familiares e outras que nunca vimos antes, cada traço trazendo o olhar e estilo do artista.
O leitor é convidado a partir em uma jornada criativa e visual.
Os livros são, na verdade, tours ilustrados pelas cidades. Não há quase texto mas há novas perspectivas de lugares que muitos dos que comprarão os guias já até visitaram, mas nunca desta forma. Abaixo, algumas das artes representando cada cidade.
Os livros custam $56 cada e também estarão disponíveis em edição de colecionador, com apenas 50 cópias de capa de couro, assinada e numerada pelos artistas.
Post originalmente publicado no Brainstorm #9
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BookExpo America Draws 20,000 to Javits Center
Posted in: UncategorizedVitriol Online for Cheerios Ad With Interracial Family
Posted in: UncategorizedDirecTV Said Among Three Hulu Bidders at $1 Billion or More
Posted in: UncategorizedDirecTV, the second-biggest U.S. pay-TV service, and two other bidders are each offering at least $1 billion for Hulu, the online video website, people with knowledge of the bid said.
The other two couldn’t be identified immediately. Hulu’s board has been weighing at least seven buyout offers and plans to narrow those to three or four in a few weeks, said the people, who requested anonymity because the deliberations are private.
Bids of at least $1 billion increase the odds that owners Walt Disney Co., News Corp. and Comcast’s NBC Universal will sell Hulu after a previous auction and plans for an initial public offering faltered. Hulu would give DirecTV, with 20 million subscribers, a lower-cost online video offering alongside its more expensive pay-TV packages.
DirecTV Said Among 3 Hulu Bidders at $1 Billion or More
Posted in: UncategorizedDirecTV, the second-biggest U.S. pay-TV service, and two other bidders are each offering at least $1 billion for Hulu, the online video website, people with knowledge of the bid said.
The other two couldn’t be identified immediately. Hulu’s board has been weighing at least seven buyout offers and plans to narrow those to three or four in a few weeks, said the people, who requested anonymity because the deliberations are private.
Bids of at least $1 billion increase the odds that owners Walt Disney Co., News Corp. and Comcast’s NBC Universal will sell Hulu after a previous auction and plans for an initial public offering faltered. Hulu would give DirecTV, with 20 million subscribers, a lower-cost online video offering alongside its more expensive pay-TV packages.
Occupy Istanbul
Posted in: Uncategorized. . . And the Beat Goes On!
It’s been almost two years since we launched #Occupy into the world with audacity, without knowing or controlling what it would become. And just nine months ago, on Occupy’s one-year anniversary in September, we acknowledged that while #OWS in Zuccotti had fizzled, the nascent movement was indeed alive and well, as just one part of a global uprising that could be traced from The Arab Spring to the student uprisings in Montreal, Mexico and Chile; from the economic revolts in Spain, Greece and Britain to the protests across India, Africa, Japan, China and Tibet.
Over 2012 & 2013, these insurgencies have come and gone, peaked and waned, burst and dispersed. But the feeling in the pit of the stomachs of hundreds of millions of young people all over the world burns strong and gnaws deeper. The sense that the future does not compute, that a different, sane and sustainable future is possible and worth fighting for continues to spread like wildfire, on social media and in the streets. No one knows what new forms of creative rebellion and bold resistance this growing feeling will spurn, nor do we know what metamorphosis of #Occupy will come next. But there is one sure thing – these sparks of defiance will only continue to crackle across global skies.
Over the last few days in Istanbul, an Occupy-style protest has emerged. Since May 27, Istanbulites from all classes, races and ages from all over the city have been committed to peaceful protest in Taksim Genzi Park, the city’s largest and only public park, scheduled to be bulldozed and cleared for the construction of a shiny new mall.
About 50 Zuccoti-style protesters camping out in the park awoke on May 28th to a cloud of tear-gas cluttering their airways and forcing them, chocking and stumbling, out of the smoke-filled park. However, this sinister and sneaky early-morning attack backfired immediately, as even more Istanbulites flooded into the park in solidarity. The next day, demonstrations in the park continued in high spirits. The second intervention came early the following morning on May 30th, this time at 5am, when the riot police set fire to the tents using tear gas and copious pepper spray, causing several serious injuries along the way. “Against this inhumanity and extreme violence,” writes a Istanbulite on Facebook, “ the reaction was the occupation of the park, this time by thousands. But this morning, Friday May 31, proved to be the culmination of violence and barbarism that no words can describe,” with an excessive use of force on behalf of the police. The park’s exit was blocked, so the group was thus trapped in the park and caught in an unprecedentedly destructive crossfire of tear gas and pepper bombs. Everyone was chocking. Many were wounded. This is the most violent clash seen in a long time.”
While there’s a media blackout in Istanbul right now, you can find dramatic pictures of the police brutality here and here. Istanbulites are calling out for solidarity, stating:
The resistance for democracy and human rights will not be terminated; we are determined to continue our struggle against a government determined to crush each and every oppositon, a government that can not tolerate even a peaceful opposition for saving trees. The Turkish government, has violated all international human rights conventions and mechanisms it is a party to.
Your valuable support and solidarity will indeed fortify our determination and resistance. Please share it, name it and shame it and blame it so that this insanity and brutality practised against human rights defenders can be terminated through international pressure.
Share this energized open letter on Facebook, watch the Turkish live feed here or on Al Jazeera, and stay tuned over the next few days, weeks and months, because this Turkish uprising is just one manifestation of that deep feeling we all have in our guts. The fire of a Global Spring is lit and its spark is inside of every one of us. While no one quite knows what’s coming up next, these outbursts of the human spirit rightfully claiming what is our right, whilst reclaiming what has gone wrong, are going to continue to pop up in unexpected and unpredictable ways. And we at Adbusters feel that these moments of not-knowing are when the most exciting, weird and wonderful things happen . . .
Read more on Adbusters.org
Ilustrador reverencia Irmãos Coen com série de pôsteres
Posted in: UncategorizedChet Phillips é um ilustrador veterano que tem colecionado trabalhos e clientes importantes ao longo das últimas três décadas. Apaixonado por cinema, recentemente ele criou uma série de pôsteres para reverenciar o trabalho de seus cineastas favoritos, Joel e Ethan Coen.
Combinando ilustração e tipografia, a coleção Coen Brothers Series destaca quatro filmes – pelo menos por enquanto -, entre eles Fargo, O Grande Lebowski, Ajuste Final e Arizona Nunca Mais. Cada pôster é ilustrado com um personagem central da trama, cercado por citações dos filmes.
Em seu blog, Chet conta que sua paixão pela obra dos irmãos Coen é motivada pela forma consistentemente bizarra de escrever, criar pesonagens e imagens. Algo que remonta a 1984, quando lançaram Gosto de Sangue e que tem se mantido desde então. Ou, em suas próprias palavras:
“Sem quaisquer noções pré-concebidas ou trailers para me preparar, fiquei encantado com o timing cômico, personagens extravagantes e diálogo insanamente inteligente. A partir de então cada um de seus filmes estavam no topo da minha lista de must-see.”
Na de Chet Phillips e da nossa. Para conhecer outros trabalhos do ilustrador, basta acessar seu site.
Post originalmente publicado no Brainstorm #9
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‘American Idol’ Continues to Revamp After Diva Judges Leave
Posted in: UncategorizedReuters Names New Head of News Operation
Posted in: UncategorizedCamel Cigarettes Return to Magazine Advertising After Five Years
Posted in: UncategorizedR.J. Reynolds Tobacco is advertising Camel cigarettes in magazines again after a five-year hiatus, drawing the attention of five health groups that claim the ads target teenagers. Ads for Camel Crush cigarettes, which contain a breakable menthol capsule in the filter, have appeared in at least 24 magazines published by Time Inc., Conde Nast and Wenner Media this spring, according to the health organizations.
A spokesman for R.J. Reynolds, the nation's second-largest tobacco company, confirmed the return to print advertising, but would not elaborate on the company's strategy.
"We advertise in a broad range of titles to communicate to a broad range of adult tobacco consumers," said David Howard, senior communications director for parent company Reynolds American. "When dealing with brand marketing, you're always looking to evolve."
Chicago Sun-Times Lays Off All Its Full-Time Photographers
Posted in: UncategorizedPublicis Hires Bobby Pawar, Creative Behind Scandalous Ford Figo Ad
Posted in: UncategorizedBobby Pawar, the Indian creative director who lost his job in March over the Ford Figo ad scandal, is joining Publicis Worldwide as chief creative officer for South Asia as part of a new leadership team for the region.
Mr. Pawar was most recently chief creative officer and managing partner at WPP-owned JWT in India. He found himself at the center of an ad scandal in March when posters showing women bound and gagged in the trunk of a Ford Figo hatchback, drew international condemnation after being uploaded to the website Ads of the World.
Both JWT and Ford quickly apologized, and said the work was unauthorized.
How to Avoid Getting Shit On By A Pigeon (And Other Advice From Orangina)
Posted in: UncategorizedFred & Farid are at it again with their zany work for Orangina. Three new spots, Satellite, Pigeon and Cannonball prove the importance of being the one who drinks Orangina versus the one who does not.
The spots are part of the brand’s new campaign, “Stay Alive. Drink Orangina.” In this new iteration of the campaign, the brand has given life to its wacky animal characters and they appear in “real life” verus in cartoon.
Orangina and Fred & Farid Paris-Shanghai worked with the director Gary Freedman from Glue Society (Doritos, Canal+, Nike, Fifa) to produce these three ads.
Scrabble: Free wifi
Posted in: Uncategorized
Like the official game, ‘Scrabble Wifi’ is a playful way to get free wifi connection by spelling words. People’s words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection.
Advertising Agency: Ogilvy, France
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Guéret, Kurt Novack
Copywriter: Remy Aboukrat
Art Director: Chris Rowson
Backend Prototype Developer: Michael Guilhermet
Creative Technologist: Erick Soulard
Motion Designer: Bastien Baumann
Account Supervisor: Julien De Beauvoir O
Account Manager: Maxime Sauvanet
Mylanta antacid: Bubbles
Posted in: Uncategorized
Relieves indigestion & wind fast.
Advertising Agency: JWT, Sydney, Australia
Photographer Producer: Cameron Gray
Executive Creative Director: Mark Harricks
Creative Director / Art Director: John Lam
Copywriter: Laurie Geddes
Photographer: Sean Izzard
Retoucher: Cream Studios
Print Producer: Trent Henderson
Designer: Daniella Adams
Senior Account Director: Sabine Schusser
Account manager: Monica Tobin
Mylanta antacid: Dog
Posted in: Uncategorized
Relieves indigestion & wind fast.
Advertising Agency: JWT, Sydney, Australia
Photographer Producer: Cameron Gray
Executive Creative Director: Mark Harricks
Creative Director / Art Director: John Lam
Copywriter: Laurie Geddes
Photographer: Sean Izzard
Retoucher: Cream Studios
Print Producer: Trent Henderson
Designer: Daniella Adams
Senior Account Director: Sabine Schusser
Account manager: Monica Tobin