Hasta La Creative! https://hastalacreative.com ..::Secret Weapons for the Creative Kind::.. Fri, 17 Feb 2017 23:57:25 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.2 68997784 After 50 Years, the Era of Objectification in Super Bowl Advertising is (Hopefully) Over https://hastalacreative.com/after-50-years-the-era-of-objectification-in-super-bowl-advertising-is-hopefully-over/?pk_campaign=feed&pk_kwd=after-50-years-the-era-of-objectification-in-super-bowl-advertising-is-hopefully-over https://hastalacreative.com/after-50-years-the-era-of-objectification-in-super-bowl-advertising-is-hopefully-over/?pk_campaign=feed&pk_kwd=after-50-years-the-era-of-objectification-in-super-bowl-advertising-is-hopefully-over#respond Fri, 17 Feb 2017 23:57:25 +0000 https://hastalacreative.com/after-50-years-the-era-of-objectification-in-super-bowl-advertising-is-hopefully-over/ Category: Beyond Madison AvenueSummary: The Super Bowl of two years ago may be remembered as the most-watched television broadcast in US history – at least prior to Super Bowl LI – or for the Patriots’ most recent Super Bowl win, or for the questionable call with just seconds remaining that blew Seattle’s last chance to […]

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Planet Fitness' Judgement-Free Zone Vows to be More Than Just a Gym https://hastalacreative.com/planet-fitness-judgement-free-zone-vows-to-be-more-than-just-a-gym/?pk_campaign=feed&pk_kwd=planet-fitness-judgement-free-zone-vows-to-be-more-than-just-a-gym https://hastalacreative.com/planet-fitness-judgement-free-zone-vows-to-be-more-than-just-a-gym/?pk_campaign=feed&pk_kwd=planet-fitness-judgement-free-zone-vows-to-be-more-than-just-a-gym#respond Fri, 17 Feb 2017 23:57:25 +0000 https://hastalacreative.com/planet-fitness-judgement-free-zone-vows-to-be-more-than-just-a-gym/ Category: Beyond Madison AvenueSummary: Planet Fitness launched “The World Judges, We Don’t – At Planet Fitness, Be Free” campaign on Jan. 1 heralding the first collaborative work between the company and Boston, MA based ad agency Hill Holliday. The campaign, which was recently showcased in The Drum, is comical and involves people being judged by […]

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Big Game, Big Stakes: Gaining a Guarantee on Super Bowl Advertising Investment https://hastalacreative.com/big-game-big-stakes-gaining-a-guarantee-on-super-bowl-advertising-investment/?pk_campaign=feed&pk_kwd=big-game-big-stakes-gaining-a-guarantee-on-super-bowl-advertising-investment https://hastalacreative.com/big-game-big-stakes-gaining-a-guarantee-on-super-bowl-advertising-investment/?pk_campaign=feed&pk_kwd=big-game-big-stakes-gaining-a-guarantee-on-super-bowl-advertising-investment#respond Fri, 17 Feb 2017 23:57:25 +0000 https://hastalacreative.com/big-game-big-stakes-gaining-a-guarantee-on-super-bowl-advertising-investment/ Category: Beyond Madison AvenueSummary: In the “Monday Morning Quarterbacking” discussion, much will be made of ads that air on Sunday night during Super Bowl 51, from all manner of industry ‘experts.’ Rankings will be published the morning after Game Day, celebrating ad winners, not the prevailing football team. But in the ad competition the only […]

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The Idea for Wendy's Super Bowl Ad Stemmed From a Twitter Spat https://hastalacreative.com/the-idea-for-wendys-super-bowl-ad-stemmed-from-a-twitter-spat/?pk_campaign=feed&pk_kwd=the-idea-for-wendys-super-bowl-ad-stemmed-from-a-twitter-spat https://hastalacreative.com/the-idea-for-wendys-super-bowl-ad-stemmed-from-a-twitter-spat/?pk_campaign=feed&pk_kwd=the-idea-for-wendys-super-bowl-ad-stemmed-from-a-twitter-spat#respond Fri, 17 Feb 2017 23:57:25 +0000 https://hastalacreative.com/the-idea-for-wendys-super-bowl-ad-stemmed-from-a-twitter-spat/ Category: Beyond Madison AvenueSummary: Wendy’s will air its debut Super Bowl ad during the big game this year — and the idea for the commercial all stemmed from a public spat the restaurant chain had with a user on Twitter. Late last month Wendy’s tweeted out a photo, saying its beef is “way too cool […]

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Busch Returns to the Mountains in its First-Ever Super Bowl Spot https://hastalacreative.com/busch-returns-to-the-mountains-in-its-first-ever-super-bowl-spot/?pk_campaign=feed&pk_kwd=busch-returns-to-the-mountains-in-its-first-ever-super-bowl-spot https://hastalacreative.com/busch-returns-to-the-mountains-in-its-first-ever-super-bowl-spot/?pk_campaign=feed&pk_kwd=busch-returns-to-the-mountains-in-its-first-ever-super-bowl-spot#respond Fri, 17 Feb 2017 23:57:25 +0000 https://hastalacreative.com/busch-returns-to-the-mountains-in-its-first-ever-super-bowl-spot/ Category: Beyond Madison AvenueSummary: Busch is making its Super Bowl debut by returning to its roots and “revitalizing some of [its] classic marketing assets like the brand’s iconic ‘stream pull’ and ‘BUSCHHHHH’ can crack sound,” but it is also introducing something new: The so-called Busch Guy, who dresses like the Brawny Man and will be […]

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Remembering John Hurt's Extensive Career in Advertising https://hastalacreative.com/remembering-john-hurts-extensive-career-in-advertising/?pk_campaign=feed&pk_kwd=remembering-john-hurts-extensive-career-in-advertising https://hastalacreative.com/remembering-john-hurts-extensive-career-in-advertising/?pk_campaign=feed&pk_kwd=remembering-john-hurts-extensive-career-in-advertising#respond Fri, 17 Feb 2017 23:57:25 +0000 https://hastalacreative.com/remembering-john-hurts-extensive-career-in-advertising/ Category: Beyond Madison AvenueSummary: John Hurt, the multiple Bafta winning actor, passed away at the age of 77 on Saturday (28 January), bringing to a conclusion a career spanning more than four decades, where he became acclaimed for his screen presence and unique voice. Hurt’s breakthrough role in Midnight Express saw him receive a nomination […]

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Content Advertising Slated to Grow Into a Multi-billion Dollar Industry by 2020 https://hastalacreative.com/content-advertising-slated-to-grow-into-a-multi-billion-dollar-industry-by-2020/?pk_campaign=feed&pk_kwd=content-advertising-slated-to-grow-into-a-multi-billion-dollar-industry-by-2020 https://hastalacreative.com/content-advertising-slated-to-grow-into-a-multi-billion-dollar-industry-by-2020/?pk_campaign=feed&pk_kwd=content-advertising-slated-to-grow-into-a-multi-billion-dollar-industry-by-2020#respond Fri, 17 Feb 2017 23:57:24 +0000 https://hastalacreative.com/content-advertising-slated-to-grow-into-a-multi-billion-dollar-industry-by-2020/ Category: Beyond Madison AvenueSummary: With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 — up from $12.8bn in 2016. According to a recent report, it […]

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P&G Dispatches Tide Loads of Hope to Louisiana Residents Affected by Recent Storms https://hastalacreative.com/pg-dispatches-tide-loads-of-hope-to-louisiana-residents-affected-by-recent-storms/?pk_campaign=feed&pk_kwd=pg-dispatches-tide-loads-of-hope-to-louisiana-residents-affected-by-recent-storms https://hastalacreative.com/pg-dispatches-tide-loads-of-hope-to-louisiana-residents-affected-by-recent-storms/?pk_campaign=feed&pk_kwd=pg-dispatches-tide-loads-of-hope-to-louisiana-residents-affected-by-recent-storms#respond Fri, 17 Feb 2017 23:57:24 +0000 https://hastalacreative.com/pg-dispatches-tide-loads-of-hope-to-louisiana-residents-affected-by-recent-storms/ Category: Beyond Madison AvenueSummary: Procter & Gamble said its detergent brand Tide is bringing mobile relief via its Loads of Hope program to residents of Southeast Louisiana impacted by recent tornados. According to a press release, the Tide Loads of Hope mobile laundry truck and a P&G mobile disaster response unit have been sent to […]

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So Much Terrible Content, So Little Time: Why Brands Need to Abandon Interruptive Ads https://hastalacreative.com/so-much-terrible-content-so-little-time-why-brands-need-to-abandon-interruptive-ads/?pk_campaign=feed&pk_kwd=so-much-terrible-content-so-little-time-why-brands-need-to-abandon-interruptive-ads https://hastalacreative.com/so-much-terrible-content-so-little-time-why-brands-need-to-abandon-interruptive-ads/?pk_campaign=feed&pk_kwd=so-much-terrible-content-so-little-time-why-brands-need-to-abandon-interruptive-ads#respond Fri, 17 Feb 2017 23:57:24 +0000 https://hastalacreative.com/so-much-terrible-content-so-little-time-why-brands-need-to-abandon-interruptive-ads/ Category: Beyond Madison AvenueSummary: We as people have become so time stressed, so attention fractured, that we have to choose wisely where to invest our effort and our eyeballs. Oh! There’s a Tweet I should probably read… Just kidding. But not really. [It was Instagram…who reads Twitter anymore now that Trump has stunk up the […]

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Facebook is Clamping Down on Ads That Discriminate by Race https://hastalacreative.com/facebook-is-clamping-down-on-ads-that-discriminate-by-race/?pk_campaign=feed&pk_kwd=facebook-is-clamping-down-on-ads-that-discriminate-by-race https://hastalacreative.com/facebook-is-clamping-down-on-ads-that-discriminate-by-race/?pk_campaign=feed&pk_kwd=facebook-is-clamping-down-on-ads-that-discriminate-by-race#respond Fri, 17 Feb 2017 23:57:24 +0000 https://hastalacreative.com/facebook-is-clamping-down-on-ads-that-discriminate-by-race/ Category: Beyond Madison AvenueSummary: Facebook is reaffirming its commitment to its 1.86 billion monthly active users that it’s a place where everyone has the same access by strengthening its stance on discriminatory ads. The social networking company revealed on Wednesday that it has added stronger language to its advertising policies…

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