‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

This story is unlocked to all users until 12 p.m. ET today. To unlock all of Adweek’s exclusive reporting, please consider an Adweek Pro Membership. The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us”…

Foodies Rejoice, W+K Is Back With Its Latest Mind-Blowing Lurpak Ad

If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London. 

The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. And, oh yeah, use Lurpak butter while doing so. 

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Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy

Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews as the star of Wieden + Kennedy’s high-profile ads for the P&G brand.

In a pair of spots tagged “Unforsweatable,” touting Old Spice’s Hardest Working Collection of deodorants and body washes, Miller quickly establishes his game plan. Less self-consciously suave than Mustafa, and way less manic than Crews (who came off like a crazed human cartoon character in some of his Old Spice appearances), Miller exudes a highly relatable vibe, and his confident charm really shines through.

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Great Prices Inspire Crazy Fun in W+K's Seriously Loopy T.K. Maxx Ads

Be careful: If you buy a designer dress and a leather biker jacket at British discount chain T.K. Maxx, you’ll soon find yourself regularly practicing ballet on a motorcycle—just to match your beloved outfit.

It’s the absurd, entertaining conceit at the heart of a new ad for the retailer (known as T.J. Maxx in the U.S.) created by Wieden + Kennedy London. A young woman daintily balances on the tail of her heavy black bike while popping a wheelie and spinning circles in slow motion. All the while, an elderly woman named Doris plays an art deco organ that sounds an awful lot like a piano—a service that, according to the protagonist, is quite expensive.

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Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist

Honda’s “Cog,” made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.

“How often do viewers get a glimpse of a car in anything less than the most flattering light, let alone disassembled with parts strewn around? It’s a testament to a brave client and agency,” Adweek’s Eleftheria Parpis wrote at the time.

The spot remains iconic. A couple of years ago, W+K’s Neil Christie even received a letter from a 10-year-old girl who seemed to have fallen in love with the ad. “It was astonishing how you did all of it,” she wrote. “How do you make it so smooth? It must have taken you months to get it right.”

Now, Honda Canada and the Ontario Honda Dealers—and ad agency ds+p—have made the first official sequel to “Cog.” Check it out below. Everything goes great. Until it doesn’t.

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Nike Calls Serena Williams the Greatest Athlete Ever in This Striking U.S. Open Ad

At a press conference at Wimbledon in July, a reporter asked Serena Williams how she felt about going down in the history books as “one of the greatest female athletes of all time.” She responded simply, “I prefer the words ‘one of the greatest athletes of all time.’ “

With just a few words, the winner of 22 Grand Slam singles titles was able to combat the sublte sexism that permeates how female athletes are treated by the media.

Now, just two months later, Nike uses that moment as inspiration for its latest 60-second spot, a celebration of all that makes Williams great, timed to the U.S. Open. 

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Voiceover Narrator Totally Loses Control of This Awesome Nike Ad for the Olympics

Nike athletes do such great things, even voiceover artists are surprised.

The athletic wear brand’s “Unlimited” campaign, which launched last week with this baby-themed spot, really kicks into high gear today with “Unlimited You”—a long-form spot running as a 2:30 online and as a :60 on NBC’s coverage of tonight’s Opening Ceremonies of the Rio Olympics.

The spot, created by Wieden + Kennedy Portland and directed by The Daniels (aka, Daniel Kwan and Daniel Scheinert), has fun in particular with the voiceover, by actor Oscar Isaac. After talking up the potential of everyday athletes, in a playfully freewheeling way, for the first 60 seconds, Isaac tries to wrap up the spot—but the athletes have other ideas.

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When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Jordan Spieth knows when to come in from the rain.

With the pro golfer’s first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.

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Danny Glover Races Against the Clock in Samsung's Epic Action Comedy About Time

Time is always running short, so Samsung is offering to help you save some.

In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7 phones will help you shave precious minutes off the chore of charging … with dire consequences for the owners of mobile devices that take longer. 

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2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign

After so many years of its signature quirky advertising, it’s tempting to think of the Old Spice work as dated. But then “Rocket Car” plays for a full house at the Cannes Lions Film awards, to the absolute delight of the crowd, and you remember that this is a campaign that stays fresh not by reinventing itself regularly—but by fully committing to its bizarre ideas and executing to perfection.

A new Old Spice campaign by Wieden + Kennedy Portland for the Old Spice Swagger line broke during the Cannes festival with a spot called “Five Year Plan.” It stars a brand new Old Spice guy, actor Thomas Beaudoin, who emerges victorious in the most anatomically freaky job interview you’ll ever see.

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Jane Lynch and Bobby Lee Get Hot and Heavy in Booking.com's Latest Comedy

Comedians Bobby Lee and Jane Lynch won’t be making it to the wedding of their colleagues Jordan Peele and Chelsea Perretti … because they’ll be too busy making love and eating sushi off each other on their own holiday getaway. 

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Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something

It’s been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now outdone itself in the oddities department, taking two strange Old Spice spots from last year and remixing them, with help from video artist Nick DenBoer, into—in the brand’s own words—a “horrifying mutant nightmare abomination.”

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Booking.com Is Now Turning Your Best Summer Snapshots Into Clever, Silly GIFs

Summer may be coming to an end, but here’s a fun way to keep reliving the good times—high-quality GIFs of your photos from the season, courtesy of Booking.com.

The Priceline-owned online travel agency is inviting consumers to submit pics of their summer adventures, then turning its favorites into animated GIFs. For eight days between today and September 3, Booking.com will release a new batch of winners. And if the launch samples are any indication, the results will be pretty great.

Highlights so far include ice-cream thievery, cocktail snorkeling, and a zany rainbow. Check out them out below—the original photos are on the left, and their GIF versions on the right. 

Overall, the contest is an extension of the company’s “Wing Everything” push, celebrating spontaneous vacation. Would-be participants can compete by hash-tagging a pic #WingItYeah on Twitter or Instagram, or submitting via the Booking.com Facebook page. Wieden+Kennedy Amsterdam has hired four digital artists to create the GIFS: James Kerr, Cari vander Yacht, Chris Timmons, and Justin Gammon

As for Booking.com’s criteria for selecting which photos to GIF, the marketer says its looking for “jealousy-inducing” shots of things like “infinity pools” and “epic views.” In other words, it wants to reward you for doing what you were doing on social media anyways: bragging. 

See more GIFs, and the campaign credits, below.



Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Manuel Douchez
Brand Communications Director: Andrew Smith
Brand Specialist: Robert Schreuders
Social Media Product Owner: Julian Poole
Media Planning Director: Anoeska van Leeuwen
Media Manager: Kelly Lee
Media Specialist: Marie Lootvoet


Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Genevieve Hoey, Sean Condon
Art Directors: Jeffrey Lam, Kia Heinnen
Copywriter: Jake Barnes
Director of Interactive Production: Kelsie Van Deman

Interactive Producer: Matthew Ravenhall
Strategic Planner: Emma Wiseman
Communications Planner: Josh Chang
Group Account Director: Jordi Pont, Marcos Da Gama
Account Director: Aitziber Izurrategui
Account Manager: Caroline-Melody Meyer
Head of Design: Joe Burrin
Designer: Thomas Payne
Project Manager: Stacey Prudden
Business Affairs: Kacey Kelley


Cari van der Yacht
Chris Timmons
Justin Gammon
James Kerr


AKQA London

Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too.

In this new co-branded ad for Nike and Foot Locker, the Oklahoma City Thunder player gets so excited while sitting courtside at a street game that he throws his legs—and his namesake KD 8 Nikes—into the air.

It’s just one part of an epic crowd reaction when a player—wearing the same Joker-esque purple and green shoes—lands a reverse dunk. Other highlights from the stands include a super slow-mo “Oh no!” face, a sax solo and even a kid blasting off with a jetpack (which doesn’t really seem like the safest idea given the crowd below, but anyways).

In fact, the only spectator who doesn’t lose his mind is Zach LaVine of the Minnesota Timberwolves—the NBA’s 2015 slam dunk champion—who barely bothers to look up from studying a copy of a book titled The Funk on Dunk (which sadly doesn’t appear to be a real title … or at least, not one that’s currently in print).

Though to be totally honest, the move itself doesn’t come close to Blake Griffin’s latest for Jordan—or even Marvin the Martian’s.

Clients: Nike & Foot Locker

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Chris Groom, Stuart Brown
Copywriter: Sheena Brady
Art Director: Mike Warzin
Producer: Kevin Diller
Interactive Strategy: Reid Schilperoort
Strategic Planning: Brandon Thornton
Media/Comms Planning: Charles Lee, John Furnari
Account Team: Jordan Muse, Katie Gurgainus, Chase Haviland, Luke Purdy
Business Affaires: Alicia Willett
Project Management: Emily Norman
Executive Creative Directors: Joe Staples / Mark Fizloff
Head of Production: Ben Grylewicz

Production Company: MJZ
Director: Steve Ayson
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Philippe Le Sourd

Editorial Company: Exile Editorial
Editor: Kirk Baxter
Post Producer: Toby Louie
Post Executive Producer: CL Weaver

VFX Company: Saint
Flame Artist: Robert Trent
VFX Producer: Helen Park

Agency: Wieden + Kennedy, Portland, Ore.
Creative Director: Chris Groom, Stuart Brown
Copywriter: Sheena Brady
Art Director: Mike Warzin
Producer: Kevin Diller
Interactive Strategy: Reid Schilperoort
Strategic Planning: Brandon Thornton
Media/Comms Planning: Charles Lee, John Furnari
Account Team: Jordan Muse, Katie Gurgainus, Chase Haviland, Luke Purdy
Executive Creative Directors: Joe Staples / Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Digital Designer: Justin Morris
Exec Interactive Producer: Ben Oh
Content Producer : Keith Rice
Art Buying: Amy Berriochoa

Blake Griffin Takes on Marvin the Martian in New Nike Air Campaign

In case you weren’t feeling quite old enough today, the classic Michael Jordan vs. Looney Tunes drama Space Jam will celebrate its 20th anniversary next November.

But Nike’s newest ad, created by Wieden+Kennedy New York and starring Los Angeles Clippers forward Blake Griffin, is a fresh — and pointed — reminder of the 1996 film. 

“The Dunk to End All Dunks” doesn’t feature Jordan himself (though the classic Nike Air icon does get a passing nod), or alas, Bill Murray. But it does star one Marvin the Martian, who seems to think that the universe is only big enough for one “Earth-shattering” dunk master.

While Marvin has his share of space-age toys to help him reach the rim despite his diminutive three-foot frame, Griffin has his own secret weapon. Naturally, it’s a brand new pair of Jordan Super.Fly 4 sneakers, which launch this week.

The original Space Jam was the highest-grossing basketball film in history, having earned more than $90 million domestically in 1996 dollars (sorry, Hoop Dreams). So, the question follows: is a Space Jam 2 in the works? 

Warner Brothers strongly hinted at a “yes” by filing several new trademarks for the Space Jam brand in June, mere weeks before the studio announced a new “content creation partnership” with Jordan’s natural successor, LeBron James. The deal between James’ SpringHill Entertainment and the Warner Bros. family includes plans for “TV, film and original digital programming.

LeBron recently proved that he can act by stealing several scenes in the Amy Schumer vehicle Trainwreck, and his company has already produced a TV doc series, a digital-only reality title, a “scripted drama on Starz” and an unnamed NBC prime-time game show.

When asked whether he would star in a potential Space Jam sequel during a Twitter Q&A last month, James teased fans with a “we’ll have to wait and see,” which could very easily mean “of course I will.”

Nike isn’t quite as shy. Along with this new campaign, the footwear giant created a microsite naming Marvin the Martian as a member of its extended family of athletes/spokespeople and tracing his plans to use the power of the Super.Fly 4 to destroy that “troublesome little planet” we call Earth once and for all (complete with his own merchandise). The inaugural ad for the new Air line was also directed by Jon Favreau of Iron Man fame, who might just be the perfect Hollywood lifer to helm a new big-budget basketball flick.

And what about Blake Griffin? He isn’t just Nike’s new spokesperson: he’s also performed at Hollywood’s Laugh Factory and made appearances on nearly every late-night show. At the very least, he should have a supporting role in a franchise that he calls “a big part of my life.” Right, Charles Barkley?

Even if the sequel doesn’t come to pass, get ready to see the Space Jam name and logo on everything from “comedy and/or drama features” to “lithographs,” “mounted and/or unmounted photographs” and “printed patterns for costumes, pajamas, sweatshirts and t-shirts,” according to the trademark filings. And per the Martian himself, we can expect more Blake-and-Marvin ads from W+K to launch before opening night.


Client: Jordan Brand   
Advertising agency: Wieden+Kennedy New York
Executive Creative Directors: Jaime Robinson, David Kolbusz   
Creative Directors: Jimm Lasser, Gary Van Dzura, Mike Giepert   
Art Director: Jed Heuer   
Copywriter: Al Merry, Laddie Peterson   
Producer: Alison Hill   
Assistant Producer: Kristen Johnson, Lisa Delonay   
Head of Integrated Production: Nick Setounski   
Account Team: Jerico Cabaysa, Jonathan Chu   
Media Team: Karlo Cordova, Justin Lam, Branden Bouvia   
Strategic Planner: Stéphane Missier    
Project Manager: Sunjoo Ryou   
Business Affairs Team: Sara Jagielski, Sonia Bisono, Carolina Hernandez, Lindsey Timko 
Production Company: Pacific Rim Films   
Director: Jon Favreau   
Executive Producer, UPM: Annie Johnson   

Editorial Company: Arcade Edit   
Editor: Geoff Hounsell, Will Hassell   
Executive Producer and Managing Partner: Damian Stevens
Executive Producer: Nicole Visram      

Visual Effects Company: The Mill, New York   
Executive Producer: Zu Al-Kadiri, The Mill   
Producer: Katie Kolombatovich   
Shoot Supervisor: Westley Sarokin and Ed Boldero   
Creative Director: Westley Sarokin  

Animation: Warner Bros Animation   
Producer / Director: Spike Brandt   
Line Producer: Monica Mitchell   
Animators: Spike Brandt, Dale Baer, Dan Haskett, John McClenahan, Jeff Siergey, Neal Sternecky, Bill Waldman, Dean Wellins   
Music Company: tonefarmer   
President/Partner/Producer: Tiffany Senft   
Founder/Composer: Raymond Loewy   
Composers: Jared Hunter, Sam Skarstad, Raymond Loewy   
Sound Designer: Jimmy Harned   
Production Manager: Elizabeth Munoz 

Mix Company: Sonic Union

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd “Choose your own adventure” social game for Old Spice, filled with robots, retro monsters and meta jokes.

The story opens with the post above. Clicking on it reveals tags that function as the navigation, leading to a maze of newly created Instagram accounts where the story continues. Clicking on the Old Spice body wash in the first scene reveals the first of many comical dead ends, from which you have to backtrack and continue.

The game is pretty much one big joke, undermining itself at every turn and parodying the genre rather than presenting a real “adventure.” The ending, in particular, is intentionally anticlimactic, centered on an inside joke about the ad budget for the project—very much in keeping with the brand’s self-aware ethos.

Give it a spin, or click here to choose a different AdFreak story.

Fake Commercial Actors Battle to Run Their ESPN Fantasy Football League in W+K Ads

You didn’t know this, but cheesy commercial actors all know each other, they compete in ESPN fantasy football leagues together, and they all battle to be commissioner—even daydreaming about it while they’re supposed to be working.

That’s the premise of this goofy, meta campaign from Wieden + Kennedy New York, featuring a fake allergy medicine commercial actor, a fake restaurant commercial actor and a fake shampoo commercial actor—idiots, all—who are engaged in a silent war to become commish, lest the others bring their questionable talents to the job.

Critics will complain that these are just ads for ad people. But really, isn’t everyone an ad person these days—particularly ESPN’s young male target?

Client: ESPN

Agency: Wieden + Kennedy, New York
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: Toliver Roebuck
Copywriter: Howard Finkelstein
Producer: Kristen Johnson
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
Business Affairs Team: Sara Jagielski, Karen Crossley, Breck Henson, Sonia Bisono

Production Company: Arts and Sciences
Director: Matt Aselton
Executive Producers: Marc Marrie, Mal Ward
Line Producer: Zoe Odlum
Director of Photography: Benn Martenson

Editorial Company: Cosmo Street
Editor: Tiffany Buchard (TV), Zoe Mougin (Web)
Assistant Editor: Chrissy Doughty
Post Producer: Valerie Sachs
Post Executive Producer: Maura Woodward

VFX Company: SwitchFX
Online Editor: Jon Magel
Online Producers: Diana Dayrit, Cara Flynn

Mix Company: Sound Lounge
Mixer: Glen Landrum, Tom Jucarone

Color Company: Company 3 NY
Colorist: Tim Massick

Animation Company: Joint New York
Animator: Yui Uchida

Music Company: APM


Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

Back in April, Nike Women launched its popular “Better for It” motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia.

A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful attitude and general message—that the benefits of exercise outweigh the challenge—but take a slightly different tone, as you might expect from ads that feature professional athletes instead of the average exercisers represented in the U.S. work.

The camera work, from director Carlos Serrao, is a little more dramatic in its attention to detail, with scenes like yogi Olga Markes holding a particularly brutal pose while dripping sweat and boxer Kate Izotova getting punched in the face while sparring (a moment featured, naturally, in slow motion).

The copy, meanwhile, comes across as less overtly vulnerable than in the U.S. ads, where women explicitly tolerated their own misery (largely manifest as insecurity) for the promise of self-improvement in the end. Instead, the Russian athletes seem to be a bit more defiant in their vanity—embracing pain in pursuit of perfection or glory.

“What are you doing here?” says Izotova’s voiceover. “You could have stayed at home, been someone’s trophy…. Screw that. I’ll earn my own trophy.”

In other words, the ads hew more closely to traditional endorser-driven sports marketing (even if they’re not celebrities with wide global name recognition)—a strategy that speaks more of a “Be like this” inspirational strategy than a “We know it’s hard but we’re with you” motivational one.

In addition to the pro athlete ads, Nike also turned Instagram posts of real girls working out into street posters around Moscow. Indeed, the campaign’s title is “Real Girls of Moscow,” and it aims to capture the spirit of what Nike describes as a growing sports movement in Russia, featuring women who are “free-thinking and free-spirited,” and “are more comfortable in sneakers than heels, preferring exercise to fad diets.”

Whether drawing that kind of line—or calling a bunch of accomplished women, at least four of whom are in their 20s and 30s, “girls”—is a smart or deliberately provocative move isn’t clear. But it is at least understandable, given the brand sells selling running shoes that also tend to double as fashion statements—and not stilettos.

Regardless, Nike is also touting a 25,000-person turnout for a 10-day sporting event at Gorky Park in Moscow. And the new campaign features top athletes in a broad range of disciplines (ballet, choreography, long-jumping, skateboarding and sprinting) showing up variously on giant outdoor murals, and in nifty GIFs for online distribution—probably because if you really want to do that sweet kickflip, you’re going to have to get used to doing it over and over again, stuck on infinite loop, for the rest of time.

Client: Nike

Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: David Smith, Alvaro Sotomayor, Craig Williams
Art Director: Ignasi Tudela
Copywriter: Zoe Hawkins
Head of Content : Joe Togneri
Planner: Danny Feeney, Michelle Arrazcaeta
Communications Planner: Josh Chang
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Senior Account Manager: Jorge Fesser
Broadcast production / Head of Art Buying : Maud Klarenbeek
Art buying / broadcast production: Javier Perroud
Head of Studio: Jackie Barbour
Retoucher: Dario Fusnecher
Project Manager: Janna Harrington
Business Affairs: Michael Graves

Production Company: Terrie Tanaka Management
Director/Photographer: Carlos Serrao
Director of Photography: Monica May
Producer: Amy Lynne
Executive Producer: Terrie Tanaka
Vogue Shoot Make-up: Mark Williamson at artist-management using Mac
Vogue Shoot hair: Hanjee at Jed Root for Hanjee Hair Gallery

Editing Company: Whitehouse Post
Editor: Sam Gunn

Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicholls-Lee

Music: Glintshake / MassiveMusic
Katya Izotova: Glintshake
Olga Markes: Glintshake
Adelina Sotnikova: MassiveMusic
Diana Vishneva: MassiveMusic
Darya Klishina: MassiveMusic

Postproduction: Glassworks
Flame: Morten Vinther
Telecine: Scott Harris
Producer: Jane Bakx

Media Buy: Mindshare Russia

Digital Production + Social Activation: Instinct BBDO Moscow

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you’ll miss it.

The 60-second “Find Your Fast” spot—directed by Neal Brennan, co-creator of the Chappelle Show, who also did this fun campaign for Jordan Brand—features 13 all-star athletes getting their speed on. The larger “Find Your Fast” campaign challenges runners everywhere to log their fastest-ever mile by Aug. 30 through the Nike+ community.

If the spot itself is fast, there’s a spot-within-the-spot that’s even faster—a quirky little old-timey diversion starring Kobe Bryant and the magician David Blaine.

Check out the spot below, and the list of athletes below that.

• Kobe Bryant: 5-time NBA champion (basketball)
• Wayne Rooney: 3-time England player of the year (soccer)
• Richard Sherman: Super Bowl champion (football)
• Marlen Esparza: Olympic bronze Medalist (boxing)
• Odell Beckam Jr.: Offensive rookie of the year (football)
• Rafael Nadal: 14-Time Grand Slam champion (tennis)
• Serena Williams: 20-Time Grand Slam champion (tennis)
• Marcus Mariota: 2nd overall NFL draft pick (football)
• Katarina Johnson Thompson: 2014 world No. 1, heptathlon (track and field)
• Shane O’Neill: Pro Skater (skateboarding)
• Mo Farah: Olympic Gold Medalist: 5,000M/10,000M (track and field)
• Allyson Felix:  Olympic Gold Medalist: 200M/4x100M/4x400M (track and field)
• Shelly-Anne Fraser-Pryce: Olympic gold medalist,100M (track and field)

Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad

Here’s a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids being themselves, namely by describing wonderful places or things they’d like to visit, but are also impossible … or so they think.

Asked to let their imaginations run wild, the kids cook up with flight destinations that, if they had their way, would feature mammoths, mermaids, space rockets, giant sandpits, superheroes, dragons, wizards, bogeyman, a space kitty (Nyan Cat?) and subterranean cities. (It’s not clear if she’s thinking of Demolition Man, The Matrix or Twelve Monkeys, but she doesn’t seem to have dystopian tendencies at all.) There would also be underground whales and, says the smartest kid by far, chocolate lakes.

Relaying on the charming ad-libs of kids is a familiar trick, reminiscent of past ads like Wes Anderson’s animated interview with an 8-year-old on the inner workings of a Sony smartphone (though it probably also owes a decent amount to the Fine Brothers “Kids React” series, as well).

But the W+K sequence is exceptionally well edited, and features a twist that anchors it nicely in the brand. All the fantastical things and places—or approximations of them—actually do exist, if you allow some creative interpretation of reality.

Sure, the ad’s reach exceeds its grasp ever so slightly, and might particular bother literalist viewers. But it really does distill what the spirit of travel can be at its best—an eye-opening, awe-inspiring experience that unlocks natural and manmade wonders. And beyond the stunning landscapes, some of the translations are particularly spectacular—Space Kitty, it turns out, is actually a yak, and underground whales are geysers.

In fact, the only real dubious one is that brown bubbling “chocolate” lake. If what you really want is fondue, you’re better off staying home and dropping a few Hershey bars into a pot.