SimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material

Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style Super Bowl teaser released Thursday. The 30-second video features drone-like suburbanites chanting anxious queries and vague warnings of the kind you might see in Nextdoor posts over…

Desus and Mero Aren’t Nervous About Moving Their Late-Night Show From Viceland to Showtime

Moving from a tiny network to a much bigger one would be daunting for a lot of people, but not TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez), who departed Viceland last year for a new weekly late-night show on Showtime. “I feel like we’re playing with the house’s…

The CW Renews Riverdale, The Flash, Supergirl and 7 Other Shows for Next Season

The CW has made a habit of renewing all or most of its primetime lineup at once–and the network stuck with tradition today by picking up 10 of its shows for the 2019-2020 season. Arrow, Black Lightning, Charmed, DC’s Legends of Tomorrow, Dynasty, The Flash, Legacies, Riverdale, Supergirl and Supernatural have all been renewed, The…

PepsiCo – Michael Bublé vs bubly (2019) :30 (USA)

superbowl commercials reviews & news

Drinks & Alcohol

Michael Bublé is convinced that bubly has named their sparkling water after him

Build your own story with Ad Age Amp

Today, Ad Age is excited to officially debut Ad Age Amp, our new platform that lets you spotlight your best ideas and biggest news.

Amp is where agencies, brands, individuals, production companies and more can tell their own stories in the Ad Age universe.

The coolest thing about it? It starts with the work. Your profile builds from all your inspiring campaigns and ads that we’ve featured on Creativity–an archive of innovative work and ideas that we’ve been curating for more than a decade. If you already have a credit on Creativity, you’ve already reached step one in creating your Amp profile. If you don’t have one, signing up is just a click away.

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Watch Serena Williams make the first move in Bumble's Super Bowl ad

Serena Williams tells her story of how making the first move resulted in her being where she is today in Bumble’s first Super Bowl commercial.

The 30-second spot, titled “The Ball is in Her Court,” released on Thursday, shows Williams as a young girl making the first move to join a tennis competition.

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How Bumble created a Super Bowl commercial in six weeks

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!

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Microsoft's Super Bowl ad for Xbox stars children with disabilities

Microsoft is returning to the Super Bowl with an ad showing children with disabilities playing video games with the Xbox adaptive controller.

The 60-second spot, which will air in the fourth quarter, showecases children who don’t have full use over their hands and arms playing video games. The ad was created by McCann Worldgroup. The company released a 90-second version of the ad today.

“Our intent with our ads is to illustrate a product and a human truth and deliver on our mission of empowering every person and organization on the planet to achieve more,” Kathleen Hall, corporate VP, brand, advertising and research, Microsoft, said in a statement. “In this instance, the Xbox Adaptive Controller helps the children enhance their gaming experience and compete in new ways. What better message for a premiere sporting event?”

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Sprint teams Bo Jackson with mermaid, flying horse in Super Bowl return

Sprint is teaming its gang of robots with former NFL and MLB all-star Bo Jackson for its third straight Super Bowl appearance.

The 30-second spot, produced by creative agency Droga5 (in its third straight Super Bowl with Sprint) once again takes aim at Verizon and AT&T for the companies’ high prices.

The robotsEvelyn, Atlas and Sassbotbrainstorm with Sprint pitchman and former Verizon spokesman Paul Marcarelli on how they can tell people that having “both”in this case value and great serviceis better. The company claims a family plan of four can save AT&T and Verizon customers $1,000 a year if they switch to Sprint.

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Spotify: Music Moves, 2

Spotify Print Ad - Music Moves, 2

SimpliSafe plays on America's fears in Super Bowl teaser

Creepy men in the cul-de-sac, stolen packages and footprints in the backyard are just some of the fears security system SimpliSafe plays upon in its teaser for its first Super Bowl commercial.

The company will run a 30-second spot at the end of the first quarter. SimpliSafe worked with Austin-based agency Preacher on the ad and director Matt Aselton of Arts & Sciences.

This marks the first time a home security company will air a Super Bowl ad, according to SimpliSafe.

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Spotify: Music Moves, 3

Spotify Print Ad - Music Moves, 3

Colbert delivers the ultimate spoof of Super Bowl commercial cliches

The “Dead Boy,” first made famous in Nationwide’s widely derided Super Bowl ad 2015, lives again in a new riff from Stephen Colbert that spoofs all the commercial tropes of the Big Game.

On Wednesday, the host of The Late Show with Stephen Colbert debuted what he called “The Most Emotionally Manipulative Super Bowl Ad Ever.”

“The Super Bowl commercials are not afraid to pull on the nation’s heartstrings to move their products,” said Colbert, noting spots of reunited families, impressive athletes and unlikely animal friendships. “And how could anyone forget the actual Super Bowl ad, the Super Bowl of sad Super Bowl adsthe one where the kid was actually dead the whole time?”

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Spotify: Music Moves, 4

Spotify Print Ad - Music Moves, 4

It’s Not the Stuff of a Playful BuzzFeed Quiz

For the 220 people laid off recently at the digital publisher, a harsh reality hit this week that included a fight for better severance pay and attacks from trolls.

Watch the newest commercials on TV from Hyundai, ProFlowers, Lowe's and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Edible Arrangements wants to remind you that Valentine’s Day is approaching. Lowe’s says “Do it right for less” in a spot meant to inspire you to remodel your bathroom. And Hyundai says “Do what you love” in an ad that spotlights the Kona and Kona Electric.

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William Shatner talks electric bikes, climate change and a forgotten scar

Where are you today? Are you in L.A.?

I’m on a bicycle.

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Bo Jackson Returns to Big-League Advertising to Star in Sprint’s Super Bowl Spot

With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike’s massively popular “Bo Knows” campaign. While Jackson retired from baseball in the mid-’90s after suffering a career-ending football…

Q&A: MeUndies Founder and CEO on Battling in the Jam-Packed Direct-to-Consumer Space

Shopping for underwear at a department store is so old-school. Plus, it’s inconvenient and uncomfortable. And for entrepreneur Jonathan Shokrian, it was an eye-opening moment that spurred him to launch MeUndies in 2011. With sub-par product in hand, for which he felt like he’d overpaid, Shokrian had the same epiphany that many disruptor brand creators…

Vice Media Doubles Down on Digital With Global Teads Partnership

Teads has inked an exclusive global partnership with Vice Media that will see the youth media brand use the Altice-owned outfit’s display and video ad tools to help bolster ad yield. The announcement of the partnership comes the same week as Vice was named as a founding member of the Global Video Measurement Alliance (GVMA)…