Hasta La Creative!

The Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.

The new theme, “Mobilizing your world,” replaces “Rethink possible.” With AT&T’s advertising budget near $2 billion, those words may be hard to miss.

As the presenting sponsor of the festival for the first time, the company is introducing an effort, “Film for All,” that aims to expose the festival to more New Yorkers.

Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.

While unisex personal care products proliferated a generation ago, the shampoo aisle remained a haven for unisex products, but that, too, is shifting.

In a cause-marketing coupon campaign, High Ridge Brands, which makes soap and hair care brands like Zest, Coast and Alberto VO5, is donating its products to families in need.

Activists protesting antigay policies in Russia have tried to turn Olympic promotions by major companies to their own purposes.

The Federal Trade Commission fears that what has become known as “native advertising,” “paid links” or “sponsored content” can confuse consumers.

Procter & Gamble is transporting trailers with about 20 restrooms — stocked with the company’s Charmin toilet paper — to N.F.L. stadiums for pregame revelers to use.

Football has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.