MasterCard Worldwide is Top Companies for Diversity

301thmThe logo is familiar and normally it is a mode of lending financial help to both private and corporate consumers. MasterCard Worldwide is ranked among the top companies for diversity according to the recently announced 2009 list of Top 50 Companies for Diversity from DiversityInc. Of the 401 companies who vied for the honor, MasterCard was ranked No. 41.

This first appearance by MasterCard since its initial public offering in 2006 demonstrates the company’s increased focus on investing in human capital to drive its agility, innovation and performance in the marketplace.

As a worldwide organization that provides services in more than 210 countries and territories, MasterCard’s corporate vision to advance global commerce requires a keen understanding of the complex and ever-changing global business environment. As a result, diversity is a core enabler to deliver products and solutions that appeal to its diverse customer base and key contributor to the company’s overall business success.

MasterCard offers a number of programs and benefits that demonstrate its commitment to Diversity and Inclusion, including highly competitive benefits for same-sex partners of employees; adoption assistance; alternative workplace solutions such as teleworking and job-sharing; family medical leave; and relocation assistance. In addition, MasterCard supports five vigorous employee-resource groups, with 25 percent of employees participating in at least one of the groups. Also, earlier this year, MasterCard hosted its first MultiCultural Summit, with the goal to bring together employees from regions and business units to explore innovative ideas to drive business growth through its diversity and inclusion strategy.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Gatorade National Boys Basketball Player Named

Brandon KnightBeing honored as the best of the best in any sport is a distinction that anyone would surely cherish. And in this case, the Gatorade Company, in partnership with ESPN RISE, today announced junior point guard Brandon Knight of Pine Crest School as its 2008-09 Gatorade National Boys Basketball Player of the Year. Knight is the first student-athlete from the state of Florida to win Gatorade National Boys Basketball Player of the Year honors.

The award, which recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the court, distinguishes Knight as the nation’s best high school boys basketball player. A national advisory board comprised of sportswriters and sport-specific experts from around the country helped select Knight from more than 552,000 high school boys basketball players nationwide.

Knight is now a finalist for the prestigious Gatorade Male High School Athlete of the Year Award, to be presented at a special afternoon ceremony prior to The ESPY Awards in July.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Doritos Sweet Chili terá código de Realidade Aumentada nas embalagens

Nos últimos meses, muito tem se falado sobre as possibilidades da Realidade Aumentada, além de alguns cases com aplicações interessantes e outros nem tanto. A partir de hoje, teremos um outro e ousado exemplo brasileiro brasileiro que faz bom uso da tecnologia.

A PepsiCo vai colocar Realidade Aumentada nas embalagens de Doritos, uma edição especial apimentada chamada Sweet Chili. Cada pacote trará no verso um símbolo de R.A., que ao ser ativado no site da marca libera um monstrinho em 3D chamado Doritos Lover.

Doritos Lovers Sweet Chili

Os personagens podem fazer parte do perfil do usuário no Orkut, como um aplicativo, e com várias opções de interação com os Doritos Lovers de outras pessoas, no estilo do popular Buddy Poke.

Segundo a CUBOCC, agência responsável pelo projeto, foram criadas mais de 200 mil combinações diferentes de monstrinhos. O novo site entra no ar amanhã, dia 1º de abril, mesmo dia em que o sabor Sweet Chili chega ao mercado.

Doritos Lovers Sweet Chili

Assista no vídeo abaixo uma demonstração da ação:

Facebook Drops CFO Gideon Yu in Move Toward IPO

NEW YORK (AdAge.com) — Facebook pushed Chief Financial Officer Gideon Yu out the door today and said it was looking for a replacement "with public company experience."

Marketers Question Music’s ROI

According to a new report by Heartbeats International, 76% of marketers said they're using music in their advertising, but only three out of 10 are spending more than 5% of their budgets on it.

QA: Why Lars Bastholm Is Headed to Ogilvy


NEW YORK (AdAge.com) — Lars Bastholm is leaving AKQA, where he was co-chief creative officer, to head up digital creative for Ogilvy North America. He will report to Ogilvy's head of global digital creative, Jan Leth. Ad Age talked to Messrs. Bastholm and Leth and Carla Hendra, CEO of Ogilvy North America, in an interview.

Visa | Music

Mais um da Visa para a sua campanha “Go”, em que a estrela é a música “Super Freak” de Rick James (pode confessar, você ouvia e dançava em um passado não tão distante).

A proposta é falar do cartão que é uma maneira de segura de comprar online e, obviamente, usando músicas, um dos maiores produtos da internet.

A criação é da TBWA\Chiat\Day, com produção da Epoch Films.

Snuggies for Babies – The Peekaru Totes Your Babe in a Pouch (VIDEO)

(TrendHunter.com) Share your Snuggie with someone on a pub crawl? If so, in nine months you may be needing the baby version of the Snuggie–the Peekaru. The Peekaru is named because it carries your spawn of Snuggie Crawl…

How to Keep Ad Skippers From Fast-Forwarding Your Ad


NEW YORK (AdAge.com) — Most TV ads give a marketer half a minute to make a pitch, but a new study suggests advertisers barely have three or four seconds to get it right.

Virgin’s audio books for kids

Click Images To Enlarge

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Elias Haddad
Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong (Nemesis Pictures)
Illustrator: Baiju Natarajan/Tarek Samaan

Via [ I Believe in Adv. ]

Rerun-Free Zone on Monday Leads to Close Race


MINNEAPOLIS (AdAge.com) — Genre, gender and generational counterprogramming — and the novelty of a rare, rerun-free schedule — created a compelling ratings race Monday night, which was won by Fox's 4.2/11 rating and share in the ad-centric 18-to-49 demographic. CBS and ABC were right behind with a second-place-tying 4.1/11, as NBC (2.5/7) and the CW (1.3/3) finished fourth and fifth, respectively.

TVC: Don’t take a vow of silence

 

Ad Agency: JWT, Dubai, UAE

Executive Creative Director: Chafic Haddad

Copywriter: Ash Chagla/Nizar Swailem

 Via [Dubai Lynx]

Is CiCi’s ‘Penny Picker Upper’ Campaign Insulting? Or Just Stupid?

For its "Penny Picker Upper" campaign, CiCi's Pizza is dropping 1 million pennies on the ground near each of its 650 U.S. restaurants. Each "winning penny" has a tail-side coupon for a free kid's drink, kid's meal or all-you-can-eat buffet, which usually sets one back $5. All you have to do is get a little road dirt, mud and fast-food bacteria on your hands.

The Spawn of Snuggie

Oh please no….

Why Tweeting Has Become Organic’s Main Job-Posting Strategy

Little more than nine months ago, at digital agency Organic, we began to incorporate Twitter into our social-media recruiting strategy. Today more than 75% of our jobs are placed solely on social-media sites such as Twitter. Why are we weaning ourselves from traditional job boards? Simple: We get results from social-networking tools — with no expense.

X-Men Origens: Wolverine

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Acaba de ser colocado no YT o clipe oficial de “X-Men Origens: Wolverine“, o novo filme que conta a saga de um dos principais personagens da série X-Men, sucesso na TV e no cinema. “X-Men Origens: Wolverine” é o primeiro capítulo da saga X-Men onde Wolverine se reúne com várias outras lendas do universo X-Men em um épico revulocionário que coloca os mutantes contra as forças poderosas determinadas a eliminá-los.

No filme, Hugh Jackman reprisa o papel que fez dele uma super estrela – como a feroz máquina que possui incríveis poderes curativos, garras retráteis e uma fúria incomparável. Não perca tempo e confira o trailer (abaixo):

E olha que legal: Foi lançada uma ação interativa no Orkut, mais especificamente no aplicativo Buddy Poke, onde é possível “pokear” o amigo escolhido com 2 ações: Garras de Fora e Pedir pra Reagir. É bacana por utilizar uma forma não tradicional para promoção de um filme. Gostei, viu!!!

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:: O filme tem data marcada para estréia no Brasil: dia 30 de abril 😉 

Lloyds Banking Group reviews its £71m media accounts

LONDON – Lloyds Banking Group has called a consolidating review of its £72m media planning and buying accounts for Lloyds TSB and HBOS brands, currently held by ZenithOptimedia and Vizeum respectively.

Group M Revises Media-Spending Forecast Downward

NEW YORK (AdAge.com) — WPP's GroupM has revised its measured-media-spending forecast for 2009, and the news isn't good. The media unit predicts that global measured media spending will drop 4.4% to $425 billion, a much bigger drop than the 0.2% it predicted back in December.

‘Marley Me’: Online Advertising Done Right

One thing 20th Century Fox and its agency have done right is the takeover of one of my favorite sites, The Daily Puppy, for the DVD release of "Marley & Me."

Yet Another Product Solves A Problem We Don’t Actually Have

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Aw…look. It’s butter that’s nice to bread and croissants