Patch’s new controlling owner took over in January, and soon after, only 15 percent of its news staff was left. It has managed to turn a profit in the last three months.
“Everybody wants to get in on the action,” said Joe Mandese, editor in chief of MediaPost, who estimated there would be “almost 100 events” by the time the upfronts conclude.
Publishers of online video at the Digital Content NewFronts indicated they were trying to make it easier for marketers and agencies to spend on video.
Mocked in social media, the soft drink’s slogan “You’re on” is being dropped from its ad campaign after only three months.
Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.
While conceding he was “terrified” going into the deal, David Karp says he is happy with the autonomy the microblogging service has under its new owner.
The move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.
The 2014 NewFronts, presentations for buyers of online advertising, offer an expanded calendar of events reflecting the rapid growth of the field.
Professional designers will offer several options for furnishings, and site visitors will vote to decide what will be used.
The 2014 election cycle has ushered in a rush of political advertising, with campaign ads airing as early as last spring and record-shattering spending for the first quarter of the election year.
The restaurant chain, which peaked in the 1960s and ’70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation.
The personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.
The appointment comes as True[X], a venture capital-backed start-up, refreshes its board, bringing in industry expertise as it grows.
Campaigns featuring coined and made-up words are increasingly prevalent on television, in print, online and in social media.
A salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.
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The moment that products appear on television screens, viewers are encouraged to purchase them on their second screens.
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Some experts suggest that a video sensation showing 10 pairs of strangers kissing for the first time could force major fashion designers to rethink how they advertise.
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Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.
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An online-only campaign pokes fun at a “hipster tax crisis” as April 15 approaches.
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